Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
5 Ideas For The Interested This Week
Josh Spector’s weekly newsletter offers five practical ideas to sharpen content creation, from a one‑sentence fill‑in‑the‑blank starter to an AI style guide that teaches machines your voice. It also highlights productivity tactics like the 3‑Hour Rule, pricing insights using the Van Westendorp model, and a framework of four creator event models. The piece adds personal observations on distribution gaps and mindset, capped with a nostalgic note about seeing Bruce Springsteen live.
How to Find a BIG Idea (3 Frameworks)
The post uses Claude Hopkins’ 1910s Pepsodent campaign to illustrate how a simple sensory tweak can create a "big idea" that reshapes consumer behavior. By adding a minty, tingling sensation, Pepsodent turned infrequent toothbrushing into a daily ritual for millions...
Retention, Not Acquisition, Drives Explosive Revenue Growth
Right now, this pattern is repeating itself in real time (D2C Wellness Brand) $1.2M/month… growth flat for the last 120 days “We’ve scaled… but now it just feels stuck” The issue wasn’t acquisition—it was weak retention economics We built LTV systems + repeat purchase...
Louis Vuitton Unveils "In My Bag" Campaign, Shifting Luxury Storytelling
Louis Vuitton launched its global "In My Bag" campaign, a candid, playful take on luxury storytelling that opens the brand’s iconic bags to everyday life. The move signals a strategic pivot toward authenticity and younger audiences while preserving the house’s...
T‑Mobile Gives Away iPhone 17 on New Experience More Plan
T‑Mobile announced that customers who sign up for a 24‑month Experience More plan will receive a free Apple iPhone 17, with the device’s full retail price offset by monthly bill credits. The promotion, which also offers unthrottled 5G, 4K streaming...
BTS’s Hot Ones Debut Fuels Surge in Live‑digital Influencer Marketing
BTS’s appearance on YouTube’s Hot Ones broke viewership and engagement benchmarks, drawing millions of fans and prompting brands to double down on live‑digital channels. The episode underscores a broader shift as celebrities turn to real‑time streaming to connect directly with...
Unilever Expands Creator Network to 300,000 Influencers for AI‑Powered Search Discovery
Unilever announced it will scale its creator network to 300,000 influencers, tying their content to emerging LLM‑driven search experiences. The move aims to make brand‑related queries surface creator‑generated media, giving marketers a new channel for discovery. The initiative signals a...
The Inbetweeners to Return via Netflix in Multi‑Million‑Pound Deal
The creators of the cult British sitcom The Inbetweeners have signed a multi‑million‑pound agreement with Netflix to bring the series back to screens after a 16‑year hiatus. The deal, announced on April 10, marks the first new content for the...
Marketing as a Compounding Asset
Marketing is being reframed as a compounding asset rather than a pure cost center, especially in the beer sector where brands seek cultural relevance and mindshare beyond the point of purchase. Companies are leveraging unconventional partnerships—such as soccer jerseys, heritage...
What Marketing Leaders Should Not Miss At CX Forum East
The CX Forum East, hosted by Forrester, spotlights how AI is redefining every stage of the B2C consumer journey—from zero‑click discovery to AI‑mediated commerce—while trust erodes faster than ever. The event’s keynote and new Total Experience Score, now augmented with an...
‘Ask Maps’ Elevates Local Merchants
Google Maps introduced an AI‑driven "Ask Maps" feature that answers consumer queries with localized shopping and activity suggestions. The tool pulls data from Google Business Profiles and website content, surfacing nearby merchants for low‑intent searches. By providing detailed business information,...
Gambling.com: SEO Recovery Appears Underway
Gambling.com Group (GAMB) is trading at distressed levels even though it posted record free cash flow and revenue in FY‑25. Insiders recently purchased roughly 1.5% of the float, hinting at confidence in the turnaround. The company’s marketing arm is wrestling...
AI Can't Fix Bad Targeting; Prioritize Relevance First
The hardest part of AI is not about writing the perfect prompt. The hardest part is knowing who you’re actually talking to. AI won’t fix bad targeting. It just helps you scale it faster. Automated “AI-generated outreach” fails for the same reason this text...
It's My Birthday And You Get The Gift
Carrie, a Substack strategist, celebrates her birthday by launching a limited‑time sale on her annual membership. Over the past 15 months she grew her audience to 8,100 readers and now offers tiered discounts—70% off for the first three hours, 60%...
Is a Formula One Partnership Worth It?
A Formula One partnership demands a sizable investment, but it grants access to an estimated 800 million fans across Europe, the Americas, the Middle East, Australia and Asia. The article argues that true value comes from aligning the team’s high‑performance image with...
Kia Unveils $3.7 B Growth Plan and EV2 Campaign to Accelerate Electrified Brand Push
Kia announced a KRW 49 trillion ($3.7 billion) five‑year investment and a 4.13 million‑unit global sales goal for 2030 at its 2026 Investor Day, while simultaneously launching the “Power of Firsts” EV2 marketing campaign across Europe. The moves signal a coordinated push to expand...
The Marketing “Mega-Prompt”: How to Replace a Team with One Command
The post introduces a “Mega‑Prompt” for Google Gemini 3.1 Pro that lets a single command generate a complete marketing strategy. By filling in product, audience, goal, and tone, the prompt delivers six core workstreams—customer insight, conversion copy, content calendar, email...
Earn 30% Recurring by Embedding Affiliate Link in Widget
Feedbask has an affiliate program, 30% recurring. And I'm thinking of something interesting: we could plug your affiliate link directly into the “powered by Feedbask” inside the widget. Meaning every visitor who discovers Feedbask thanks to your site = potential referral. Who's interested to...
Google Search Console Impressions Error Causes Image Decline
Update: the fake Google Search Console impressions have started to come crashing down. I'm mostly seeing a clear decline within Image Search for the moment (the original surface I was alerted by), with other surfaces still to follow. Here is a timeline...
Saurabh Sankpal Steps Down as CCO at Wit and Chai, Open to Consulting Opportunities
Saurabh Sankpal has resigned as chief creative officer of Wit & Chai, ending a tenure marked by award‑winning brand work and cultural storytelling. In a LinkedIn post he thanked his team and clients for pushing creative boundaries. Sankpal announced he...
Free Trial vs Product Demo: Which Yields Better Sales?
The article compares free trials and product demos as lead‑generation tactics, outlining each method’s advantages and drawbacks. Free trials let prospects use subscription‑based software risk‑free, while demos provide hands‑on exposure for hardware or complex solutions. Both approaches can drive sales,...
LoopMe Unveils Chartboost Direct, Opening Brand Budgets to Mobile Apps
LoopMe introduced Chartboost Direct, a new marketplace that lets mobile app publishers tap brand advertising budgets without overhauling their tech stack. The platform offers direct pay, private‑deal and marketplace options, aiming to shift spend from web to in‑app environments as...
Canva Acquires Simtheory and Ortto to Bolster AI‑Driven Marketing Suite
Canva announced the acquisition of Simtheory and Ortto, two AI‑focused firms, to turn its design platform into a full‑stack marketing system. The moves add agentic AI, data infrastructure and automation tools, positioning Canva against established martech players.
Khoros Unveils Aurora AI, Promising $500M Savings and Full Community Automation
Khoros, the IgniteTech‑owned community‑software vendor, launched Aurora AI, an AI‑native platform that aims to eliminate the 30% of unanswered community questions and save brands more than $500 million a year in support costs. The new suite, featuring AI agents for answering,...
AI Drafts Perfect Emails, Freeing Unprecedented Time
I just wrote an email with AI. It said what I wanted to say better than I could’ve said it myself. One click. Subject line written. Automatically loaded up in my email ready to send. We are not ready for how much time...
OpenAI Acquires TBPN, Merging AI with Trusted Media Reach
OpenAI announced the acquisition of TBPN, a media‑tech company with a highly engaged audience of founders, investors and operators. The deal bundles AI expertise, content creators and a distribution channel, prompting marketers to reassess how they reach niche audiences. Financial...
Google's March 2026 Spam Update Rolls Out in Record Time, Shaking Global Rankings
Google finished the March 2026 spam update rollout on March 25, completing the global deployment in less than 24 hours. The rapid rollout triggered immediate ranking shifts across all languages and markets, prompting marketers to pivot toward human‑crafted content, with...
Write Daily, Publish Publicly, Turn Content Into Sellable Capital
My free guide to building a massive online audience: Write: • 300 words per day • Create with your reader Publish: • Practice in public • Double down on what works Expand: • Turn high-performing topics into longer-form pieces • Turn longer-form pieces into Intellectual Capital you can sell
Skimmable Pages with 3‑5 Benefits Beat Long Copy
I've reviewed 100+ product pages. Here's the pattern: Pages with 15 bullet points and long paragraphs failed. Pages with a clear headline, 3-5 core benefits, and strong social proof crushed it. Your customers don't read. They skim. Make it skimmable.
YouLinc Launches LinkedIn Referral Partner Platform for B2B Growth
YouLinc Digital LLC rolled out a LinkedIn‑centric referral partner generation platform that lets B2B professionals systematically identify and nurture complementary partners. Early data shows a 21% acceptance rate on connection requests and a 16% reply rate, signaling a shift from...
Button Color Drives Massive CTA Performance Boost
Legit - changed the color of a button. We did some analysis and testing on ads of color theory and how their audience responded. We found drastic changes based on color of CTA. So we applied that to the website.
Assess Your Website’s True Business Impact
What is your website really doing for you? @TBorreson11 https://t.co/kV19yYMgqF #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience #businessintelligence https://t.co/s9vyLnF8en
How to Get Your First 1000 FB Followers (Without Running Ads)
The post outlines a step‑by‑step, ad‑free blueprint for reaching the first 1,000 Facebook followers. It emphasizes daily posting, strategic commenting on viral niche content, and active participation in relevant groups. Additional tactics include list‑style posts, reels, live video, and reciprocal...
Prioritize Trust Over Reach: Depth Builds Business
Everyone assumes the goal of content is reach. It’s not. The goal of content is trust. Reach without trust is noise. But trust without reach can still build businesses. I’d rather have 10K people who deeply trust me than 10M who barely know me. Build...
AI Personalization Will Make Your Business the Top Result
Personalization in AI Mode, ChatGPT and other LLMs will solve many headaches for SEOs whose clients are always searching for their money keyword and asking “why aren’t we first?” Now when you ask AI search which company, person, etc. is the...
System1 Launches AI‑Driven Instant Insights and Predictive Creative Tool in Test Your Ad Platform
System1 has upgraded its Test Your Ad platform with AI‑assisted Instant Insights and a beta predictive creative measurement tool, leveraging its 100,000‑ad database across 81 markets. The move seeks to give marketers faster, shareable insights without abandoning human‑response testing.
Identify and Fix Drop‑Offs in Your Signup Funnel
I built a skill for Claude Code that fixes signup flows when people start registering but never finish. It maps every step of your signup funnel with drop-off percentages so you can see exactly where you're losing people. If 68% start...
Prioritize Branding and Community to Drive $60M Growth
@goodpop grew to over $60 million by prioritizing presentation, branding and community building. If increasing sales and rebranding your strategy is on your 2026 bucket list, we’d make the perfect Mocktale 🍸 #cpg #cpgfounder #websitecopywriter
Keyword Density in SEO: Keyword Optimization Best Practices
Keyword density, once a core SEO metric, has shifted from a strict ranking formula to a diagnostic guideline as Google’s algorithms prioritize natural language and user intent. Modern search engines understand synonyms and contextual relevance, making excessive repetition counterproductive. Tools...
Greggs Hires On The Beach CMO Zoe Harris as Customer & Marketing Director to Revamp Brand
Greggs announced that Zoe Harris, former CMO of On The Beach, will join as Customer and Marketing Director in May. The hire follows a 9.4% drop in pre‑tax profit to £171.9 m ($218 m) despite a 6.8% sales rise, as the bakery‑chain...
Google Rebrands Looker Studio Back to Data Studio, Adds Pro Tier
🤔 Google has rebranded Looker Studio to ... Data Studio (again)! "Users need a single place to curate and analyze their data from the many different sources that impact their business each day... We are sharing the next...
Content RevOps Unveils System‑Based GTM Model to Turn B2B Content Into Revenue Engine
Content RevOps launched a new go‑to‑market framework that treats content as core revenue infrastructure for B2B firms. The model blends content marketing, automation and revenue operations to create a self‑sustaining pipeline engine, addressing the inefficiencies of traditional campaign‑driven tactics.
Catch the Next E‑commerce Wave Before It Closes
People I know who made tens of millions in ecom: > Got into dropshipping early > Got into Instagram shout-outs before influencer rates exploded > Got into Facebook ads before iOS 14 > Got into white-label before dropshipping got banned everywhere > Got into AI...
Growth Comes From Power Users, Not Marketing Tricks
I spent four years stuck in the exact same spot…thinking it was a growth problem. But the reality was, no matter how many: - Cold email campaigns - Ads - Clever PR to get people to write about your product - Growth...
Data Proves Social Selling Beats Traditional SEO
Why the data shows that social selling is the new SEO / GEO by @Timothy_Hughes https://t.co/uVT5YMhhva @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/y0fWJz699p
Social Media Managers Rebranded as Growth Engineers
They’re calling social media managers “growth engineers” now, she’s 100% spot on with this analysis
Your First Line Must Hook in 1/8 Second
You have 1/8th of a second to stop someone from scrolling past your content. That's it. Your first line is everything. If it doesn't create curiosity, tension, or surprise, nobody reads line two. Write your hook like your business depends on it. Because it does.
Expanding Networks May Not Sacrifice Existing Engagement
If I start connecting with a completely new ecosystem of people, will I lose the engagement of my current network? https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Show Your Results, Create FOMO, Close More Deals
Everyone talks about how to get results. Few actually SHOW their results. Post your client wins. Share your case studies. Screenshot the testimonials. Authority content doesn't just book calls. It makes prospects feel FOMO for not working with you. Show. Don't just tell.
Balancing Fast AI Automation with Human Accountability
It’s rare to find another founder as obsessed with AI workflows as I am, so diving into Lars Maat’s approach to team-wide adoption was a total blast. His take on balancing rapid automation with human accountability is exactly what agencies...