Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
INSERTING and REPLACING Register for Galaxy Unpacked 2026 for a Chance to Win BTS Concert Tickets
Samsung announced its Galaxy Unpacked 2026 event, slated for February 25, where it will unveil the next Galaxy S series featuring a new AI‑driven mobile experience. Canadian consumers who register and complete a short survey by February 24 2026 11:59 p.m. ET can win two tickets to a Toronto BTS concert in August 2026 and receive a $50 CAD e‑voucher (approximately $37 USD). The promotion underscores Samsung’s push to blend cutting‑edge technology with pop‑culture incentives, and the live stream will be available globally via Samsung’s digital channels.
Founders Need a Content OS, Not Just a Calendar
I think “content calendar” is too small of a concept for what serious founders need. A calendar tells you when to post. What I care about is an operating system that helps with: selection, structure, workflow, distribution, and learning.
Study Finds 9‑Fold Gap in Brand Citations Across AI Search Engines
A recent study of eight major AI‑powered search engines reveals brand citations can differ by as much as nine‑fold, with Microsoft Copilot citing brands far more often than Google AI Mode. The findings highlight a fragmented visibility landscape that forces...
Nothing’s $199 Over‑Ear ANC Headphones and Marshall’s 41% Discount Ignite Premium Audio Battle
Nothing introduced its $199 over‑ear active‑noise‑cancelling headphones, leveraging TikTok buzz and a sleek design to challenge established brands. At the same time, Marshall cut the price of its Major V on‑ear wireless headphones by 41%, offering 100‑hour battery life and...
Launch Licensed Products Fast with Niche Partnerships and UGC
How to launch a licensed product that does millions in its first month: (We’ve followed this exact process to get household name brands to license The Oodie) Find a license that matches your audience. Don't shoot for the biggest name on...
![[New Prompt] Hormozi Lead Magnet Generator](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://substackcdn.com/image/fetch/$s_!ekMV!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2756cd96-cc0b-4eb6-ae81-f448df8380c7_1280x1280.png)
[New Prompt] Hormozi Lead Magnet Generator
Alex Hormozi released a masterclass revealing that only three lead‑magnet formats consistently drive conversions: problem revelation, trial of the solution, and a single step of a multi‑step service. He illustrates each type with concrete examples, from HVAC mistake checklists to...
Snapchat's Total Snap Takeovers Let Brands Own Every Tab
Snapchat introduced Total Snap Takeovers, letting brands run ads across all major tabs, including Map, Chat, Camera, Stories, and Spotlight, in a single buy. With 97% of users visiting multiple tabs per session, it's a format designed around actual user...
Pricing Signals Quality: Avoid Free, Use Trial Conversions
Never give anything for free. You end up attracting the wrong customer, not the ones you want. Founders constantly make this mistake because they don’t understand their customer well enough. Instead of rushing to scale more time should be spent understanding...
Kalshi Offers $10 Bonus as NC Coaching Odds Surge on Event‑Derivatives Platform
Kalshi launched a $10 promotional credit for new users who place $100 in trades on its platform, centering the offer on the volatile North Carolina basketball coaching market. Odds for candidates like Billy Donovan and Tommy Lloyd have swung dramatically,...
AI Shopping Generates Unattributed Conversions, Skewing Metrics
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Ghost Citations: Content Cited, Brand Remains Invisible
Being cited but not mentioned? Good post from @johnlovett -> LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't "Your content gets cited. Your competitors get recommended. You don’t. That gap is a ghost citation problem. A ghost...
Is It Unethical to Use AI in My Airbnb Photos to Market My Property to Guests?
Airbnb hosts are turning to generative AI to polish property photos, smoothing creases and replacing worn bedding with pristine virtual versions. While AI can make listings more attractive, the platform’s rules lack explicit guidance on such enhancements, creating a gray...
Half Your Ad Budget Vanishes Without a Funnel
Most businesses waste 50%+ of their ad spend. Not because ads don’t work… But because there’s no backend system to convert and nurture leads. Fix that, and everything changes. Message me “FUNNEL” and I’ll audit yours.
I Started An Ai Business From $0 To Prove It’s Not Luck
A creator launched a brand‑new AI‑focused business and documented every step over a 30‑day sprint, turning the venture into a cash‑generating operation. By selecting a high‑demand niche, building custom backend systems, and running targeted ads, the team generated $63,000 in...
Predictable Funnels Double Conversions, End Referral Guesswork
Running ads but still relying on referrals to survive? That means your pipeline isn’t predictable yet. A proper funnel + automation can increase conversions by 2X–4X. Stop guessing, start scaling. DM “GROWTH” if you want a breakdown.
GUEST COLUMN: How AI Is Restructuring Distributor and Retailer Motivation Models
Artificial intelligence is reshaping how brands motivate distributors, retailers and last‑mile influencers, moving away from static, transaction‑based incentive schemes toward behavior‑driven, data‑intelligent ecosystems. AI tools now capture engagement signals such as training participation, platform usage and reward redemption, enabling brands...
Choose One Goal Per Piece to End Aimless Content
Pick one goal per content piece and your content will stop being aimless. - Lead generation. - Authority building. - Community development. - Sales acceleration. - Retention and expansion.
The 5-Pillar Framework For AI Content That Audiences Actually Trust via @Sejournal, @Gregjarboe
The article warns that AI‑driven content volume has outpaced audience trust, creating a credibility gap. It introduces a five‑pillar framework—strategy first, visceral storytelling, multimodal optimization, metrics that matter, and ethics—to produce authentic, high‑impact content. Each pillar emphasizes human oversight, emotional...
TikTok Rebrands as Full‑Funnel Shopping Destination
TikTok launched a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads,...
How Can an AI Recommendation System Increase Sales?
AI recommendation systems transform browsing data into personalized product suggestions, boosting discovery and average order value. By leveraging content‑based, collaborative, or hybrid models, merchants can match algorithm complexity to their data volume and traffic. Real‑world cases like Orveon Global’s 10‑15%...
AI Builds UGC Video Ads in 15 Minutes
🤯 I made a UGC video ad in 15 minutes. 🔥 AI wrote the script from a winning ad. 🛠️ AI cloned my voice for the VO. 🤵 AI edited clips and added captions. 📦 Ready to test. This is crushing $1,500 video editors. Want the...
Anonymous App Fizz Hits Saudi App Store #1 in 48 Hours, Proving Rapid Traction in a Censored Market
Fizz, the anonymous social networking app founded by Stanford dropouts Teddy Solomon and Ashton Cofer, vaulted to the top of Saudi Arabia’s App Store charts within 48 hours of launch, logging more than 1 million messages. The surge follows a $40 million funding...
CPG Leaders Push Full‑Funnel Media Strategies as Digital Landscape Fragments
Isabella Ganas and other CPG executives urged brands to adopt full‑funnel media plans that unite upper‑funnel storytelling with lower‑funnel performance. The shift reflects growing consumer fragmentation across devices and platforms, forcing marketers to redesign buying and attribution models.
Post 5+ Times Weekly, Grow 3× Faster
Creators who post 5+ times a week on Threads grow 3x faster than those who post once. That's not opinion. That's from our February report analyzing 255 creators and 27M views. Consistency wins. Every time. We built BlackTwist to make that easier. Schedule...
Your Funnel, Not Ads, Limits Your ROAS
You’re not stuck… your funnel is. Spending $1K–$3K/month on ads but not seeing returns? We’ve fixed this for brands and scaled them to 3X ROAS without increasing budget. If your ads aren’t converting, your system is broken. DM me “SCALE” and I’ll...
Your NCAA Bracket Is Wrong—And That’s Exactly What Advertisers Are Betting On
Advertisers are capitalizing on the "bracket busted" narrative that dominates March Madness, turning fans' disappointment into brand engagement. Companies like Reese’s, Degree, and All Elite Wrestling have launched campaigns that reward busted brackets with sweepstakes, pop‑up bars, and social media...
Brand Name Auto‑Correct Hinders SEO Visibility
I have a problem with Feedbask SEO. When people type “feedbask” on Google, it auto-corrects to “feedback”. And even if they try to go to page 2, Google forces the corrected results. So basically… we’re almost invisible unless you type the URL directly. Has...
Peaty's Are Proud to Support Rideable Now
Peaty’s is donating 20 % of Easter weekend profits from orders at peatys.com to Rideable Now, while offering a 20 % site‑wide discount and a free Holdfast Tool Wrap on purchases over $100. Rideable Now is a rider‑funded social enterprise that provides adaptive bike...
World Cup No Longer Has Global Audience – and That’s a Marketers Challenge
The 2026 World Cup, featuring 48 teams across three host nations, no longer delivers a single, unified global audience. Viewers are scattered across time zones, platforms and cultural contexts, consuming moments on TikTok in Brazil, X in Europe and Instagram...
Google Confirms Year‑long Search Console Impression Data Glitch
Update: I shared earlier in the week that something was off about the data in GSC (beyond scrapers) - Google has now confirmed this. An update has now been added to the data anomalies page related to Search Console, suggesting that...
Build One Ad System, Turn $1K Into $5K
Imagine turning every $1,000 in ad spend into $3,000–$5,000 consistently. That’s not hype—that’s what happens when funnels, targeting & automations align. The gap between struggling and scaling businesses is always the system behind the ads. Build that system once, and...
Modern Retail Podcast: Why Shoppers Can’t Get Enough of Limited-Edition Scents and Flavors
The Modern Retail Podcast highlighted the accelerating role of limited‑time offers (LTOs) in consumer packaged goods, especially seasonal scents and flavors. Brands like Peeps are rolling out unconventional variants such as Rita’s‑Italian‑Ice‑ and Pop‑Tarts‑marshmallows, while Dude Wipes leveraged fall and winter...
What Makes a Cold Email Worth Replying To
Writing cold emails is an art. I receive 10+ emails or DMs a week from aspiring VCs wanting to chat. So tomorrow morning I’m writing my newsletter about the cold emails I’ve actually replied to and why. Direct to your inbox at 9am...
Search Console Misreports Impressions Since May 2025
Woh. Search console has been inaccurately reporting impressions since May 2025. A fix is coming over the next few weeks. https://t.co/EJyx8tVh3q https://t.co/HQq4pQ1d4r
ASEAN Influencers Spotlight Guangxi’s Beibu Gulf in New Cultural‑Tourism Campaign
Travel influencers from Malaysia, Singapore, Thailand, Vietnam, the Philippines and Indonesia joined a six‑day cultural‑tourism exchange across six Guangxi cities. The “Romantic Coast, Beautiful Southern Border” promotion aimed to showcase the Beibu Gulf’s natural and cultural assets to ASEAN audiences,...
GSC Misreported Impressions Since May 2025, Fix Pending
Almost a year of inflated impressions? Could this error have caused some of the alligator graphs we have seen? -> Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll...
Social Influence: The Sole Lead Generation Driver in 2026
The 2026 Reality Check: Why Social Influence is the Only Lead Gen That Matters by @Timothy_Hughes https://t.co/d30wMJYcDC @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/wDktTrc4Rk
Geely Throws in Extra Incentives, Including Free Home Charger, to Help Drive EX5 Sales
Geely Australia is extending incentives for its EX5 Extended Range EV, adding a 1.88% comparison‑rate finance deal over 36 months and a free 7 kW home charger (installation excluded). The model’s price rises by about $660 USD, placing the Complete trim at roughly...
BTS to Issue Exclusive “Come Over” Track on ‘Arirang’ Vinyl, Tour Starts April
BTS announced that the LP version of their fifth studio album “Arirang” will include an exclusive new single titled “Come Over.” The track, produced by Suga with songwriting input from RM and J‑hope, will be available only on the vinyl,...
Wix Raises $250 Million to Accelerate AI Integration Across Its Platform
Wix.com Ltd. secured $250 million in a private placement led by Durable Capital Partners, earmarked for AI development and a $2 billion share buyback. The funding comes as the company reports a 14% revenue rise to $524 million in Q4 2025 and targets...
Red Lobster Mulls Return of $20 Endless Shrimp Promotion Amid Post‑Bankruptcy Revival
Red Lobster is reportedly planning a limited‑time return of its $20 Endless Shrimp all‑you‑can‑eat promotion, a move that contradicts the CEO’s 2024 vow to scrap the loss‑making deal. The potential launch follows a $60 million turnaround fund and an 80% sales...
3D‑Produktvisualisierung Launches Agency to Replace Photo Shoots with Scalable 3D Renders
3D‑Produktvisualisierung has opened a specialized agency that delivers photorealistic 3D renders, 360° product views and animations for industrial manufacturers and e‑commerce brands. The service promises a single 3D base model to feed six output types, cutting production time to 3–5...
How Social Run Clubs Became a Powerful Marketing Engine
Social run clubs have evolved from niche gatherings into a global marketing platform, with Strava reporting nearly one million new clubs in 2025—a four‑fold increase from the prior year. Brands such as Reebok, Mizuno, and Adidas now sponsor clubs like...
Sanlorenzo Opens Park Lane Showroom to Court Younger Tech‑Rich Yacht Buyers
Sanlorenzo opened a flagship showroom on Park Lane in central London on April 14, its second UK venue, to attract a new generation of tech‑savvy ultra‑high‑net‑worth buyers. The move reflects a broader shift in the superyacht market toward younger, digitally...
Ozempic Launches Mac‑vs‑PC Style Ad with Long, Hodgman
Ozempic appears to have hired Justin Long and John Hodgman for an ad campaign that tries to evoke the old Apple Mac vs. PC ads.... https://t.co/iTmputOvQk
OpenAI Teams with Smartly to Deploy Conversational Ads Inside ChatGPT
OpenAI has announced a partnership with Helsinki‑based ad‑automation platform Smartly to roll out conversational, interactive ad units inside ChatGPT. The move upgrades OpenAI’s early static ad placements into a dialogue‑based format that lets users engage directly with advertisers, signaling a...
McDonald’s Rolls Out $3‑Under McValue Menu to Drive Affordability and Growth
McDonald’s is launching a streamlined McValue menu of 10 items priced under $3 on April 21, aiming to win back cost‑conscious customers and lift sales. The move follows rival fast‑food chains’ value‑menu rollouts and reflects mounting pressure from inflation‑driven consumer...
Your B2B Content Fails Due to Distribution, Not Quality
Dear B2B Marketers, Your content doesn’t have a quality problem. It has a distribution problem disguised as a quality problem. The reason nobody engaged with your last blog post isn’t because it was bad. It’s because the only people who saw it...
FlightPath3D Reframes the Role of the Inflight Map
FlightPath3D has upgraded its AI‑driven inflight platform, Luci, with Luci Live, enabling passengers to ask natural‑language questions and receive actionable answers. The system operates both offline, using real‑time flight data, and online via Starlink‑based Cloud Map, which now powers more than...
Great Content Dies without Ongoing Distribution
The most expensive thing in marketing isn’t bad content. It’s good content that nobody ever sees. You created it. You published it. You forgot about it. And so did the entire internet. Create once. Distribute forever.