Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
Mumumelon: The ‘Shameless’ Dupe Challenging Lululemon’s Sustainable Image
A creative climate studio called Serious People launched Mumumelon, a satirical pop‑up that mimics Lululemon’s aesthetic while touting a zero‑carbon supply chain. The stunt, staged in London’s Marylebone district, showcased about 40 wind‑ and solar‑powered garments made by Community Clothing and a Pakistani supplier. It highlights that Lululemon’s greenhouse‑gas emissions have nearly doubled since 2020, reaching 1.69 million metric tons, with 99% originating from its supply chain. The activists demand that the $11 billion‑revenue brand match its wellness branding with genuine renewable manufacturing.
Citizen Watch CMO on 50 Years of Eco-Drive Tech, Gen Z Style and Narrative-Driven Creative
Citizen Watch commemorates 50 years of its Eco‑Drive light‑powered technology with the "Powered by Any Light" campaign, showcasing everyday light sources as power for its watches. The brand pivots toward narrative‑driven creative aimed at Gen Z and millennials, using pop‑culture visuals...
IZEA Unveils ZED, AI‑Powered Platform to Scale Enterprise Creator Marketing
IZEA announced ZED, an AI‑driven creator‑marketing operations platform that centralizes planning, collaboration, automation and real‑time analytics for enterprise brands. The solution, limited to IZEA staff and clients, aims to replace fragmented campaign workflows with a CRM‑like system capable of handling...
Nielsen Renews Multi‑Year Deal with TelevisaUnivision, Expanding Hispanic Audience Measurement
Nielsen and TelevisaUnivision have signed a new multi‑year measurement and data agreement that spans national and local broadcast, cable, streaming and radio assets, including the ViX platform. The renewal gives advertisers a single, cross‑platform view of the fast‑growing Hispanic audience...
Distribution Beats Quality: Why Reach Trumps Content
The distribution mindset shift @MediaKing built a $50M media company from South Dakota with 19 employees. His biggest lesson from the early blogging days: "There were plenty of great blogs that didn't get read and plenty of average ones that did." Distribution wins...
Prioritize Top 20% Accounts, Cut Low‑ROI Waste
Let's say you have 500 accounts. 100 have high spend potential. If you spend time equally across all 500? That's like a CMO spending ad budget on low-ROI campaigns. Move your "spend" to higher ROI areas. Find your top 20%: • Biggest revenue potential • Likeliest to...
From Ads To Answers, AI Is Rewiring Marketing's Growth Engine
Marketing is moving from an ad‑centric, attention‑driven model to an AI‑driven recommendation engine. Generative AI usage has risen to 53% of consumers, and tools like Google AI Overviews and ChatGPT are reshaping how shoppers ask for conclusions rather than keywords....
Combine Product Management and Marketing for Cohesive Storytelling
Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing wires the messaging- the facts you want to communicate to customers- and gets the product...
Skechers and Howie Mandel Tout ‘Retail Theater’ With Immersive Hologram Experience
Skechers has teamed with comedian‑ambassador Howie Mandel and hologram specialist Proto Hologram to debut an immersive, permanent holographic installation at its Manhattan Beach flagship store. Shoppers can interact with a life‑size Mandel avatar, snap selfies and unlock exclusive promotions, turning...
Market Engineering Drives Market Leadership: Why Tesla Is Outpacing GM In The Age Of Narrative Advantage
Tesla’s aggressive market‑engineering strategy is cementing its lead over General Motors as the EV market matures. In 2025 Tesla delivered roughly 1.9 million vehicles, outpacing GM’s 1.2 million EV units and reinforcing a market‑cap gap of about $650 billion. The company’s narrative‑driven branding,...
Google AI Stitch Simplifies Shopify Product Page Creation
The New AI Stitch Just Made Shopify Product Pages 100x Easier WACTH HERE 👉 https://t.co/vUAAaBwz9R Google’s new AI Stitch is making Shopify page design faster, easier, and far more beginner-friendly. In this video, I show you how to use it to build...
Use AI only Where Real Content Is Impossible
The AI creative debate is simpler than people make it: Use it where real content is impossible or impractical. A mattress brand that can't ship product to creators. AI fills that gap at a fraction of the cost, and we're seeing...
NIQ's MRI-Simmons Partners with TransUnion
NIQ's MRI‑Simmons has deepened its partnership with TransUnion, adding its research‑driven audience segments to the TruAudience Data Marketplace. Marketers can now access thousands of syndicated segments covering psychographics, lifestyle, brand preferences and media habits, as well as request custom‑built audiences....
Be the only Specialist, Not Just the Best
🧵 Doctors, don’t try to be the best. Become the only. “Best doctor” is crowded. Every clinic claims it. “Only doctor for this problem” is clear. No comparison. Pick one condition. Own it deeply. Be known for it. Patients don’t remember the best. They remember the specific. Are you just another...
HubSpot Partners with TikTok
HubSpot announced that its Marketing Hub now integrates directly with TikTok, allowing marketers to create, manage, and measure both paid ads and organic posts from a single dashboard. The integration syncs CRM contact segments, enables look‑alike audience creation, and auto‑tracks...
Google Is Fixing a Search Console Bug that Inflated Impression Counts
Google announced a fix for a long‑running Search Console bug that has been inflating impression counts since May 13, 2025. The logging error will be corrected over the next few weeks, causing reported impressions in the Performance report to drop....
Daydream Secures $15 Million Series A to Scale AI‑Native SEO Agency
Daydream announced a $15 million Series A funding round led by WndrCo, with participation from First Round Capital and Basis Set Ventures. The capital will fund accelerated hiring, product upgrades and broader market outreach, positioning the startup as a leading AI‑native...
Stop Hiding Behind Branded Search; Focus on BOFU Revenue
So many content teams are still HIDING behind branded search while spoon feeding misinformation to their executives about traffic. Look, traffic is up! Umm, how bout no? Exclude branded queries and filter out pages like careers, about us, news, press,...
Chili's Didn't Go Viral By Accident
Chili’s has turned its social media presence into a cultural engine, using creator partnerships to make menu items go viral. The chain’s espresso martini launch, featuring *Vanderpump Rules* stars, sparked a surge of user‑generated content that re‑engaged younger diners. Director...
Mars Gum, BBDO Target Young Demos, Chew On 'Overthink'
Mars’ OEFY gum portfolio—including Orbit, Extra, Freedent and Yida—has launched a youth‑focused campaign called “Total Overthink of The Heart.” The BBDO Chicago creative remixes Bonnie Tyler’s 1983 hit “Total Eclipse of the Heart” and runs across memes, social, digital and OOH...
Selling Out Your Live Event Isn’t Luck — It’s Strategy. Here’s How We Filled Every Seat in 60 Days.
Kevin Trinh’s Legacy Summit proved that a well‑designed in‑person event can outpace virtual alternatives, selling out 200 seats in eight weeks without discounting. The organizers used a rapid eight‑week timeline, tiered pricing, and exclusive VIP access to generate scarcity and demand....
Meta's AI Ad Stack Drives 3% Conversion Boost
RecSys, ad ranking, and the AI advertising opportunity Certainly, Meta seems to be investing resources into advanced architectures for ad retrieval, ad ranking, and RecSys more generally. And the results are impressive: a 3% increase in conversions might be interpreted as...
12 TOP VIRAL AI TOOLS & TIPS TODAY ✅ (3 APRIL 2026)
Yik Chan’s latest Substack post bundles twelve viral AI tools and tips, ranging from ready‑to‑use video prompts to a free‑access rollout of Google’s Veo 3.1 AI video model. The guide also spotlights four open‑source AI utilities that rival premium services, a...
The Scoop: Hershey’s Goes Back to Real Chocolate After Criticism From Reese’s Grandson
Hershey announced it will revert to real chocolate in all its candies by 2027, a move accelerated by public criticism from Brad Reese, the grandson of Reese’s Peanut Butter Cups creator. While the company says the switch was already in...
Don't Kill Winners: Wait 5+ Days Before Cutting
You've probably killed at least one winning ad this year… And the data would've told you not to. Both relearn and fatigue produce identical surface symptoms: → CPM rises → CTR drops → ROAS declines The difference is what's happening underneath. The "premature execution...
‘The Era of Link in Bio Is Finally over’: Meta
Meta is piloting product tagging on Instagram Reels in five markets, allowing creators to embed up to 30 catalog items or affiliate links directly in videos. The feature targets creators with public accounts, at least 1,000 followers and age 18+,...
Go Figure: 3 Big Marketing Numbers From March
In March, forecast data showed Instagram’s ad revenue growth could fall from 27% YoY in 2026 to just 15.5% by 2027, a drop of over ten percentage points, while Facebook faces sub‑10% growth. Papa John’s announced a $22 million investment in...
Mayeen Rahman’s Discipline‑Driven Rise Redefines Gen‑Z Motivation
Mayeen Rahman, a Bangladeshi digital creator, has turned a self‑education routine into a high‑impact motivational brand. His transparent approach to discipline and failure resonates with younger audiences tired of polished hustle narratives, positioning him as a new kind of role...
Build a System for Consistent 2‑3X ROAS
If your ROAS fluctuates every week, you don’t have a system yet. Predictable brands operate at 2X–3X stable returns. Consistency comes from testing + structured funnels. Control the system, control the scale.
Retention, Not Ads, Drives Sustainable Profit Growth
Scaling ads without fixing retention is risky. The best brands generate 30–60% revenue from repeat buyers. Email + WhatsApp automations = hidden goldmine. Profit is made after the first sale.
Fairlife Unveils New Packaging
fairlife is rolling out refreshed packaging for its Core Power protein shakes and 52‑oz ultra‑filtered milk, emphasizing a cleaner shelf look and clearer nutrition messaging. The new designs showcase 50% more protein and 50% less sugar for the milk line...
Authentic Brand Values Drive Loyalty and Emotional Connection
Building a strong brand can enhance customer loyalty. Strengthen your brand identity by authentically communicating your values and mission, creating an emotional connection that resonates with your audience.
Build Unique Distribution Channels Competitors Can’t Copy
Your competitors are creating content. Your competitors are buying ads. Your competitors are hoping for attention. You should be building distribution channels they can’t replicate.
Weekend Reading: AI’s Analysis of Soda and Alcohol Marketing on Social Media
Vital Strategies' Canary platform used AI to analyze soda and alcohol marketing on social media. It found Coca‑Cola appeared in 795 posts during the 2025 FIFA Club World Cup, generating about 6 billion impressions, while digital alcohol ads posted nearly 4,000...
Story-Driven Welcome Emails Beat Discount Offers
I've audited 50+ ecom email flows. Here's the pattern: Welcome series with a 30% discount got low engagement. Welcome series that told the founder's story and solved a problem got 3x the open rate and 2x the clicks. Your discount...
AI-Powered Keyword Research & Competitor Insights via SEO API
- Keyword research connecting to (SEO TOOL) API - Competitor's and market analysis - Trending topics - pSEO with AI
Minnesota Bets on ‘Neighborism’ to Rebuild Tourism After ICE Crackdown
Minnesota's tourism board unveiled a new “Come Visit Your Neighbors” campaign built around “neighborism” to counteract the reputational damage from a recent ICE immigration crackdown in Minneapolis. The initiative spotlights stories of residents providing food, coats, and groceries to families...
Meta Ads Hit Record Low Performance, No Outage
I'm not one to talk ad performance on Meta but yesterday may have been the worst performance day I've seen on Meta in a long time that wasn't involving an outage. Confirmed now with multiple others.
Media Fragmentation Empowers Startups Over Volume‑Driven Giants
Media fragmentation should benefit startups: the biggest companies have to play a volume game, whereas startups can afford to be super targeted. We just have to get over our addiction to engagement-maxxing. https://t.co/bI0yTX9ZW6
How MLB Is Leveraging Automation and Data to Enhance Fan Messaging
Major League Baseball has deepened its partnership with Adobe to automate fan‑engagement marketing across all 30 clubs. The expanded deal adds Adobe's GenStudio performance‑marketing platform, Firefly Services creative tools, and an LLM Optimizer for AI‑driven search visibility. Teams will use...
LLMs Can't Render JavaScript, Trust Their SEO Advice Cautiously
Friendly reminder to be very careful taking technical SEO advice from LLMs; they will confidently make statements about how sites operate that simply aren’t true in many cases, because most LLMs can’t render JavaScript. This includes Claude.
Publish Research to Earn Backlinks From Journalists
If you want backlinks without begging... Here's a tip: Publish research. Journalists and creators need credible sources and research helps you earn the link. Give them one. More here: https://t.co/PNytCOQeuq
I Let Claude Make AND Post My Instagram Carousel. Here's What Happened.
A creator tested whether Claude, an AI language model, could not only write a 10‑slide Instagram carousel but also publish it automatically via PRISM’s MCP integration. The prompt produced a narrative‑driven carousel in the creator’s voice, and PRISM posted it...
AI Citations Need Extraction‑friendly, Trustworthy, Machine‑readable Content
Getting cited in AI responses requires more than strong SEO. It demands content built for extraction, trust, and machine readability. https://t.co/uoxw3RU6ay via @slobodanmanic, @sejournal
Data Shows Social Selling Replaces SEO and GEO
Why the data shows that social selling is the new SEO / GEO by @Timothy_Hughes https://t.co/uVT5YMhhva @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/z1WsNxrqem
The Body Shop Marks 50 Years with ‘Rebellious by Nature’ Campaign
The Body Shop has launched a "Rebellious by Nature" campaign to mark its 50th anniversary, featuring Indian celebrities Mandira Bedi, Sumedh Mudgalkar and Diksha Singh in a Hinglish‑driven film. The spot spotlights flagship products such as Edelweiss serum, British Rose...
Carlsberg’s Top-Selling Brew Is Actually Water
Misunderstood Marketing - : The pH of Perfection: Why Carlsberg’s Best Product Isn't Actually Beer https://t.co/KhCQmT9CHe
How Sali Christeson Launched the Go-To Luxury Workwear Brand for Women in Power
Sali Christeson, a former finance and tech professional, launched Argent in 2016 to address the lack of luxury workwear for women in leadership. The label began with neutral suiting and quickly added vivid hues, gaining high‑profile wearers such as Gloria Steinem,...
Alstone Joins Punjab Kings as Official Cladding Partner for IPL 2026
Alstone has signed on as the official cladding partner for Punjab Kings during the 2026 Indian Premier League season. The agreement will see Alstone’s branding displayed on stadium cladding and integrated into a suite of on‑ground and digital campaigns. Executives...
ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax? Via @Sejournal, @Brookeosmundson
OpenAI is set to roll out a self‑serve ChatGPT Ads platform in April, expanding the pilot beyond the U.S. to Canada, Australia, and New Zealand. The initial limited test generated an annualized $100 million revenue run‑rate and attracted roughly 600 advertisers, but...