Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
Coors Banquet Returns to Live Sports Marketing Following Growth Spurt
Coors Banquet has logged five straight years of volume growth, driven largely by Gen Z and younger drinkers. To capitalize on this momentum, Molson Coors is boosting its media budget with a double‑digit increase and re‑entering live‑sports advertising during the 2026 MLB and college‑football seasons. The push is part of the broader “Start Your Legacy” campaign, which also introduces new packaging, a Wrangler collaboration, and a tie‑in with the Yellowstone spin‑off “Dutton Ranch.”
You Could Eat Pizza Hut for a Year and Get Paid over $30,000 for Doing It. But There’s a Catch
Pizza Hut has launched a “Hut Crust Connoisseur” campaign, paying $31,415.92 to a U.S. resident who will eat its pizza for a year and create video reviews. Applicants must submit a 60‑second video, meet creativity, passion, and social‑media criteria, and...
System-First AI Tool Halves Content Repurposing Time
I built a content repurposing system in Claude. Now, before we get our panties in a bunch, this isn't some bullshit AI-garbage slop. This is a SYSTEM first, AI tool second. That means it will take time to setup, time...
Beyond Personalization: Curiosity Drives Cold Email Replies
Personalization won’t fix your cold emails; You’ve been told to personalize everything. Mention their company. Mention their LinkedIn post. Mention their industry news. And yet… Your emails still get ignored. Why? Because personalization alone doesn’t create curiosity. It doesn’t create urgency. And it definitely doesn’t create replies. In this webinar, I’ll...
B2BMX 2026: OpenAI’s Dane Vahey Urges B2B Marketers to Adopt a Builder Mindset
OpenAI’s B2B marketing chief Dane Vahey delivered a keynote at B2BMX 2026 urging marketers to shift from operators to builders. He highlighted how generative AI now lets individuals create solutions that previously required large teams and budgets. Vahey outlined seven...
FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG
FreeWheel unveiled an AI agent infrastructure built on its Model Context Protocol (MCP) Server and a suite of Intelligence tools, embedding artificial intelligence directly into premium video ad transactions. The platform enables real‑time workflow automation, performance monitoring, and decision‑making for...
Spread Your Brand Story Across Publishers for AI Visibility
Making a strong case for distribution of your company information / news / etc in a GEO world. This part makes me think a lot about the black box of training data and the long horizons of training data...
Google Expands Search Console Branded Queries Filter to All Eligible Sites
Google has rolled out its branded queries filter in Search Console to all eligible sites, enabling native separation of branded and non‑branded traffic within the Performance report. The filter automatically classifies queries that contain brand names, variations, misspellings, or related...
Avoid Email List Mistakes to Unlock 7‑Figure Growth
👇Comment NEWSLETTER and I’ll DM you this week’s newsletter…we’re talking email list mistakes that are quietly killing your sales, the mindset shift separating 6 from 7 figures, and a few things I’m trying NOT to buy 😅
App or Website: The Routing Rules Every Marketer Needs
Marketers must decide whether to route users to an app or a mobile website, balancing higher long‑term LTV of app users against immediate conversion friction. The article proposes a framework using LTV differentials and current web ARPDAU to determine when...
OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV
OpenX and TVision have introduced OpenX Attention Targeting, the first supply‑side solution that lets advertisers bid on CTV inventory based on real‑time viewer attention scores. The offering merges TVision’s passive, person‑level panel data with OpenX’s bid‑stream signals, delivering predictive engagement...
Brand-Building in the Age of Social: What Nike and Aldi Get Right
Nike and discount grocer Aldi demonstrate how brands can thrive on social media by moving beyond gimmicky tones to authentic, community‑focused storytelling. Nike leverages cultural moments and athlete narratives to reinforce its “Just Do It” ethos, while Aldi uses humor...
How the BrewDog Brand Lost Its Way (by Its First PR Rep)
Former BrewDog PR lead Alex Myers reflects on how the brand’s early, stunt‑driven public‑relations strategy catapulted it to cult status, but the 2022 sale to private‑equity investors altered its direction. He describes the shift from rebellious, authentic messaging to fragmented,...
Hyatt Promo: Earn 2K Bonus Points per Night at Under Canvas Properties
World of Hyatt has introduced a limited‑time promotion that awards 2,000 bonus points for each night stayed at its Under Canvas glamping locations. Members must register between March 10 and June 30, 2026, and the stays must occur from March 13 to July 1,...
RAG Shows Its Work. That’s Not the Same as Being Right.
At the Generative AI Summit Austin, Ramkumar Shanker warned that the death of third‑party cookies forces publishers to monetize first‑party signals, not identifiers. He advocated using large language models combined with Retrieval‑Augmented Generation (RAG) to infer reader intent and provide...
From ‘Plant Daddy’ to Plant Retailer: How Kossi Tchenawou Turned Social Media Influence Into a Community-Driven Business
Kossi Tchenawou, a former RE/MAX franchise consultant, turned his TikTok hobby of houseplants into a 400,000‑plus follower creator brand known as “Plant Daddy.” Leveraging a three‑E framework—education, engagement, entertainment—he launched OnlyPlants, a Denver storefront that opened in just 14 days...
Guest Post - From Belgian Speculoos Biscuits to One of the World’s Most Popular Brands
Lotus Bakeries transformed its traditional Belgian Speculoos biscuit into the globally recognized Biscoff brand, a move that went beyond marketing to secure robust trademark protection. Since 2020 the company has registered nine EU trademarks covering the name, three‑dimensional biscuit shapes,...
How to Catch the Attention of Etsy’s Marketing Team
Etsy released a guide for sellers aiming to be featured in its marketing campaigns, such as Editor’s Picks and seasonal guides. The advice centers on discoverability, visual quality, brand storytelling, and buyer experience. Sellers are urged to maximize tags, use...
Bath & Body Works to Amplify Influencer Reach Tenfold
Bath & Body Works plans to increase influencer activity 10x as part of its brand transformation. 🧴 During its Q4 earnings call, CEO Daniel Heaf said the company wants thousands of creators posting about its products in their own voice. Another sign...
March Madness Sponsors Are Already Off The Bench
As the NCAA tournament approaches, major sponsors are already rolling out fresh creative. State Farm debuted a commercial featuring Duke twins Cameron and Cayden Boozer on Selection Sunday, while Unilever’s Degree deodorant enlisted NBA star Chet Holmgren and WNBA legend...
Ads Decoded Episode 4 Explores How to Fuel Your Bidding and Budgeting for Better Campaign Performance.
Google’s Ads Decoded episode 4 tackles bidding and budgeting, showing advertisers they can deploy Smart Bidding without weeks of historical data. Product managers Kristina Park and Carlo Buchmann debunk common myths around learning periods and outline tactics for new campaigns. The...
Creators Work, but Measurement Doesn’t — Yet
Creator marketing has become a primary growth engine, with U.S. ad spend projected at nearly $44 billion this year, outpacing other digital media. However, the measurement infrastructure lags, relying on fragmented platform metrics, affiliate links, and isolated brand lift studies that...
Growth without Ads Isn’t a Badge of Honor
I can’t believe I have to say this: Growing without spending money on ads is not a flex Marketing and sales are not mutually exclusive Word of mouth is not a marketing channel Having a good product is not marketing SEO and AEO/GEO/LLMO are the...
The Missing Piece in Multi-Location Marketing: Location-Level Attribution
Multi-location brands are scaling campaigns across dozens of markets, but most rely on blended dashboards that mask individual store performance. Without location-level attribution, marketers cannot tell which markets turn spend into revenue, leading to wasted budgets and missed growth opportunities....
NumberEight and SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe
NumberEight, an ID‑less audience intelligence firm, has teamed up with audio monetization platform SoundCast to embed its predictive Affinity Audiences across SoundCast’s European podcast inventory. Early tests show a 132 % lift in addressability and a 78 % improvement in targeting accuracy...
How Realtor.com Is Using AI Creative To Expand Its Ad Footprint
Realtor.com has partnered with AI‑powered startup BrandComms.AI to automate ad creative generation, enabling faster campaign rollout across multiple channels. The platform draws on 30 years of proprietary data to predict which imagery and messaging will perform best. This capability lets...
How Molson Coors Keeps Creative Effectiveness On Tap
Molson Coors has shifted its creative strategy from chasing awards to driving sales and brand health, led by North America CMO Sofia Colucci. The company introduced an internal framework called MUSCLE—magnetic, unexpected, crafted brilliantly, long‑term platform, essence of brand—to align...
How Molson Coors Keeps Creative Effectiveness On Tap
Molson Coors’ North America CMO Sofia Colucci emphasized that creative must directly boost sales and brand health, not just generate buzz. To align creative output with revenue goals, the company introduced the MUSCLE framework—Magnetic, Unexpected, Crafted brilliantly, Long‑term platform, Essence of...
Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Peer39’s latest research reveals that roughly 60% of open‑market CTV programmatic bid requests contain no program‑level metadata, while about one‑quarter are classified as fake content, primarily originating from concealed mobile‑app inventory. The remaining bids often feature shallow or inaccurate genre...
The Most Dangerous Thing Tools Encourage when They Automate Content at Scale
In this episode, Jordan Cooney talks with Mota Landwehr, CMO and Chief Product Officer at Peak AI, about the hidden danger of using automation tools to mass‑produce content. While short‑term gains are possible, they warn that large‑scale automated articles inevitably...
Google’s Hidden TLD Disavow Tool: Powerful, Risky, Avoid
New post from RustyGabe on SER this morning :) -> Google explains undocumented way to disavow entire TLDs (and why you probably shouldn't) @johnmu said it's a "big hammer" and he's right. Google never documented the ability to disavow *entire TLDs*...
Get Unlimited Enterprise-Level Email Signatures for $39
EmailSignatures launched a lifetime subscription priced at $39, offering unlimited enterprise‑level email signatures. The plan includes all premium templates, custom branding, analytics, and one‑click deployment for major email clients such as Gmail, Outlook, and Apple Mail. By centralizing signature creation,...
Anthropic AI Runs Growth with a Single Employee
what the actual f*ck. @AnthropicAI, a company valued at $380B (literally the size of PayPal) has ONE person doing everything for growth. - SEO & App Stores - Email marketing - Paid search/social - ad copy + Figma automation - Live Meta Ads analytics one guy. doing...
Companies Crave Fractional Content Ops over Full‑time Hires
Was chatting with another content marketer leaning into fractional content operations, and I keep hearing there is *so much demand* for this type of work. Companies don't need a full-time hire or a high-cost agency. They need someone experienced enough to...
YES Selects Synamedia Iris for Advanced Advertising Rollout
Israeli pay‑TV operator YES, part of the Bezeq Group, has chosen Synamedia Iris to power advanced advertising across its linear TV and streaming services. The Iris platform will enable addressable, server‑side ad insertion that unifies delivery on set‑top boxes and...
Blog Content Fuels $4M ARR Without Sales or Ads
Joel Griffith's first big customers didn't come from sales or ads. They came from blog posts. One user brought Browserless with them to their next company. Then the next one. At nearly $4M ARR, content still drives almost all their inbound. https://t.co/rqTYeCejSm
Blended ROAS Hides SKU Performance; Track Collections, Monitor SKUs
Your blended ROAS is masking which products are actually carrying your account. We don't run SKU-level campaigns unless a brand has very few SKUs. We go collection-level. But we're always monitoring SKU data on the backend: https://t.co/Kha62DwjUl
BKT Tyres Launches ‘Elevate Your Drive’ Campaign with Ranveer Singh
BKT Tyres has launched the "Elevate Your Drive" campaign, fronted by Bollywood star Ranveer Singh, to announce its entry into India’s on‑highway tyre market. The TV‑led multimedia push highlights a purpose‑driven proposition built around confidence, progress and performance, and introduces...
Marketing and Sales Alignment: Essential for Growth
RT @VisionEdgeMktg 🔗 Marketing-sales alignment isn't optional. It's essential for growth. How aligned are you? https://t.co/7V4lLZ2Up8 #MarketingSales #Alignment #Growth
Google Search Console's Branded Queries Filter Now Universal
Heads-up, the branded queries filter in GSC is rolling out to all. I see it now... you should too. :) Note, you can also see this in the Insights reporting (top-level percentage). https://t.co/4Ty3Wo6vv4 https://t.co/EEWOO8eGzQ
TAM Sports Expands Ad Monitoring Across Broadcast and Streaming Platforms
TAM Sports, the sports intelligence arm of TAM Media Research, has expanded its monitoring suite to track advertising on linear live broadcast as well as live streaming via Connected TV and mobile devices. The move broadens its cross‑platform analytics, which...
Transform Low‑Traffic Retail Areas Into Revenue Engines
Turning Quiet Corners Into Sales Drivers: Reviving Low Traffic #Retail Zones [NEW POOST] - B2B Marketing Blog | Webbiquity - https://t.co/oE7LTvVlWV https://t.co/cbOyS39t1h
Google Introduces Activity Chart to Related Search Feature
Google adds chart to your related activity feature in search (I think the chart is new) https://t.co/EIDPJjnwUE via @VijayChauhanSEO https://t.co/k68kGMBT8G
Channel Accumulation Is Not Distribution Architecture
The post argues that marketing failures stem from a missing distribution architecture, not from the number of channels deployed. It defines distribution as an architectural layer that must connect identity, motion, and market, and outlines five structural truths about how...
How To Build A ‘Feed-Only’ Performance Max Campaign
Google’s Performance Max continues to blend Search, YouTube, Display and Shopping, but its AI‑driven asset engine can dilute bottom‑funnel ROI. In 2026 marketers discovered a “feed‑only” configuration that strips away all manually added assets, forcing the algorithm to rely solely...
5 Essential Tools for Modern Business Growth Strategies
Modern businesses increasingly rely on five core technology categories to drive growth: customer relationship management (CRM) platforms, data analytics suites, project management tools, human‑resources solutions, and cloud computing services. Companies that optimize CRM usage report conversion rate lifts of up...
Starting a Consulting Business: How to Get It Right From Day One
The article uses Sara Guttman’s consulting launch to illustrate why new consultants must design their business from day one, not merely react to early client work. It argues that positioning as a strategic partner—rather than a task‑oriented service provider—drives higher...
Home Care Redefined with The Clorox Company's Oksana Sobol
In this episode, Oksana Sobol, Vice President of Insights and Decision Intelligence at The Clorox Company, discusses the newly released "Home Care Redefined" research, which reveals shifting consumer priorities toward emotional and wellness outcomes in home cleaning. Key takeaways include...
Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy
Seedtag unveiled Liz Agent, an agentic AI platform that fuses its proprietary Neuro‑Contextual intelligence with large language models to automate media planning and campaign activation. The conversational interface lets brands move from brief to execution in a single dialogue, delivering...
Brand Deals Explained: How Influencers Work With Brands and Secure Deals
The article breaks down how influencers partner with brands, outlining the steps from outreach to contract signing. It highlights the role of audience metrics, platform intermediaries, and legal considerations in shaping deal structures. Examples illustrate typical compensation models, including flat...