Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue stream
The company transformed the unused back of a smartphone into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. Its success hinged on embedding a simple grip into an existing daily habit, generating constant repeat interactions and word‑of‑mouth growth.
BodyArmor has reclaimed the official NCAA sports‑drink title for the 2026 March Madness tournament, supplanting Powerade and rolling out a refreshed “Choose Better” campaign featuring athletes like Flau’jae Johnson and Jalen Brunson. The brand will be the exclusive hydration provider on‑court, with extensive TV, digital and in‑arena exposure. Coca‑Cola reports that BodyArmor’s share and store‑level velocity are rising, and the company plans to unveil a disruptive product later this year. Simultaneously, Coca‑Cola is consolidating BodyArmor, Vitaminwater and Smartwater into a new Advanced Hydration unit to sharpen its functional‑beverage portfolio.
I keep hearing marketers say they don't know where to start with AI. Not an excuse. Start with the spreadsheet you're staring at right now. Last week, someone on my team had a ton of webinar leads that needed personalized...
Olaplex has launched a new multichannel campaign titled “Science Never Looked So Good,” featuring Saturday Night Live star Chloe Fineman as the brand’s Chief Hair Officer. The 45‑second hero spot introduces the No. 3Plus bond‑repair treatment, which claims three‑minute application repairs three...
QYOU Media has earned TikTok Agency Partner status, joining a select group of trusted advertising partners. The badge gives the Toronto‑Los Angeles agency direct access to TikTok’s premium tools, analytics, and support for both organic and paid campaigns. QYOU already...
Adidas has transformed its adiClub loyalty program into a multi‑dimensional ecosystem that blends commerce, fitness tracking, and user‑generated content. Members earn points not only for purchases but also for workouts, reviews, and outfit photos, with points serving both as tier...
Transactional email templates are automated, action‑triggered messages that convey essential information such as order confirmations, password resets, or alerts. Designing these HTML templates is notoriously complex due to diverse client rendering engines, limited CSS support, and the need for mobile‑responsive...
Wild Creations, Wales’ leading designer and fabricator for the global attractions industry, has appointed Cardiff‑based B2B communications agency TMPR to head its public relations and strategic communications. The company, founded in 2010, now employs over 50 staff in a 40,000‑square‑foot...
The 2025 Web Almanac reveals that more than half of all web pages are built on content management systems, making CMS defaults the primary driver of technical SEO standards. Data from the HTTP Archive shows strong correlations between CMS adoption...
Houston TX Hot Chicken, a Nashville‑style concept launched in Las Vegas during the COVID‑19 pandemic, now operates 31 units and boasts over 400,000 social‑media followers. The brand’s strong online presence generates organic franchise leads, reducing the need for aggressive sales...
Natural Grocers is celebrating Texas Independence Day from March 2‑4 at all 24 Texas locations. {N}power members receive a free limited‑edition Texas‑themed reusable tote bag and a $5‑off coupon on in‑store purchases. The promotion highlights the retailer’s loyalty program and its...
Saudi Arabian airline Saudia has inked a five‑year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the exclusive Official Premier Partner in the airline category. The deal will see Saudia create travel packages to the new theme park,...
Well, that's interesting -> Shopify Shows Ads on Behalf of Its Merchants in ChatGPT "Shopify has started arranging for ads to promote its merchants to run in ChatGPT, the company told merchants, in an expansion of Shopify’s existing ad network. The...
The smartest experts I work with can solve anyone's problem... but their own. Case in point? My client Chris Piper is brilliant. He’s helped multiple businesses scale past 8-figures. He even helped Codie Sanchez grow her business from $2M to $10M in...
Google has updated the Google Ads support contact form to include a mandatory authorization checkbox. By checking the box, advertisers consent to a Google Ads specialist making direct changes to their account to reproduce and troubleshoot issues. The disclaimer emphasizes...
Microsoft Advertising is testing shopping ads with individual product image carousel/sliders https://www.seroundtable.com/microsoft-advertising-muti-image-shopping-carousel-40953.html #microsoftadvertising #bing #bingshopping
Later announced a comprehensive rebrand, unveiling a new logo, color palette, typeface and a bold brand voice. The overhaul aligns the company's public image with its evolution from a social‑media scheduler to the world’s most intelligent influencer‑marketing platform, leveraging AI...
Starting a digital marketing agency involves a systematic 12‑step process, from selecting the agency type and niche to establishing pricing models and building a team. The guide emphasizes defining ideal clients, investing in your own SEO, and using retainer contracts...
First Watch posted a solid 2025, achieving 3.6% same‑store sales growth and opening a record 64 restaurants despite a modest traffic dip. The chain projects 2026 same‑store sales growth of 1%‑3% and will temper expansion to 59‑63 new sites while closing...
McDonald’s will roll out its half‑pound Big Arch burger in the United States on March 3 as a limited‑time offering. The sandwich, already a permanent menu item in the UK and sold in France and Canada, layers two quarter‑pound patties, white cheddar,...
Here's something that feels deeply wrong but the data is undeniable. When you write landing page copy at a professional reading level—the kind that sounds polished and sophisticated—it converts at 5.3%. When you simplify that same copy to a 5th-7th grade reading...
Kylie Cosmetics topped the U.S. beauty brand social performance rankings for January, propelled by the launch of its new perfume, Cosmic Intense. On Traackr’s influencer‑marketing platform, the brand surged 47 positions to rank fifth overall and captured 83 % of its...
Pharma TV advertising is encountering stricter regulatory limits, especially since the Trump administration tightened rules around black‑box warnings and ad volume. While TV still reaches broad audiences, its effectiveness is waning as digital platforms enable far more precise, N‑of‑1 targeting....
In this episode, founder Mike Kurtz recounts the origins and explosive growth of Mike's Hot Honey, from a spontaneous discovery on a Brazilian hiking trip to its adoption by major chains like Taco Bell and KFC. He details the grassroots...
Future plc unveiled three new initiatives—Signal, Collab, and Future+—to revamp affiliate e‑commerce, creator content, and membership registration. Signal shifts buying advice to personal “collections” that drive up to three‑fold social and email traffic, while Collab lets vetted creators publish directly...
The Hypebot guide walks musicians through Facebook advertising, outlining seven best‑practice tactics and a step‑by‑step setup for a first campaign. It emphasizes audience profiling, authentic short‑form video, minimal text overlays, and clear calls‑to‑action while leveraging Meta’s AI‑driven placement and budgeting...
The International Society of Brand Advertisers (ISBA) has announced that brands must act collectively to capitalize on a once‑in‑a‑generation market shift driven by digital transformation, AI, and evolving consumer expectations. In his first 100 days, the new ISBA chief highlighted...
Great Western Railway has launched a new multi‑channel campaign that revives its 1920s myth‑based advertising, featuring the “Five and the Dragon Quest” film directed by Oscar‑winner Peter Baynton. The 60‑second spot stars voice talent such as Richard E. Grant and...
Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...
HELL Energy Drink has renewed its official sponsorship of the Zee Cine Awards 2026, marking a second straight year of partnership. The deal places the brand alongside the coveted “Viewers’ Choice Song of the Year” award, linking it directly to...
Omnisend embedded large language models into its DataOps pipeline, using the Cursor AI editor to auto‑generate SQL, YAML and documentation, shrinking model‑building cycles from hours to minutes. A second LLM, Gemini Code Assist, acts as an automated reviewer, cutting review...
Ecommerce SEO: here's how we increased merchant listing traffic for my client by 368% YoY. For this client, the uplift YoY compared to 2024 was so significant that it made 2025 a challenge to outperform... but we managed to do it...
Why “Category Fame” Beats Household Fame in B2B Marketing [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/Xac64vxxFo https://t.co/n0cpyPoKPf
Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...
Google Ads support form requires you to give Google Ads reps access and rights to make changes to your ad accounts https://t.co/PKHMlOigWF via @beXtremeArpan https://t.co/GBCs6b1rAg
Google is testing removing dates from articles in the Google Discover feed https://t.co/TB90cdSZ4z via @AndellDam confirmed by Google's @rajanpatel https://t.co/khavzoWVeu
Mktg.Tech has unveiled an independent platform that ranks and evaluates marketing technology tools, agencies, and AI solutions using a documented, data‑driven scoring system. The methodology assesses functionality, integration capability, operational impact, and category‑specific performance, delivering transparent comparative insights rather than...
Custom algorithm firm 59A, which has been serving UK advertisers for six years, announced its U.S. launch last week, appointing Jon Nash as the first U.S. CEO. The company builds bespoke media‑buying code by blending online signals with a wide...
AnswerLab announced a full rebrand and the launch of a 5,700‑square‑foot innovation space in New York, signaling a move beyond traditional UX research. The agency now positions itself as a strategic partner that helps clients test, refine, and invest in...
Audible Australia’s new research shows audiobooks are eclipsing music as the preferred soundtrack for morning routines and workouts. Thirty‑two percent of Australians consider audio essential for setting the day’s tone, while 34% specifically choose audiobooks over playlists during exercise. Among...
The Blair Witch Project’s 1999 launch hinged on a guerrilla marketing campaign that presented the fictional disappearance of three student filmmakers as a real event. Directors Daniel Myrick and Eduardo Sanchez built a faux‑documentary narrative, complete with missing‑person posters, a...
Strategic research firm 5D has unveiled Nexus, an AI‑driven market intelligence hub that consolidates internal customer data with external competitive and industry signals. The platform operates as a network of "cells" that ingest NPS scores, brand research, pricing shifts and...
Rodan + Fields is transitioning from a pure social‑selling model to an omnichannel strategy, launching its Pure C Serum on a new direct‑to‑consumer website and through Ulta Beauty. To amplify the rollout, the brand unveiled a “C‑Suite” influencer campaign featuring seven...
Samsung Ads has introduced an Immersive Carousel ad unit for Samsung Smart TV home screens across Europe, allowing up to five interactive tiles that rotate automatically or can be navigated with the remote. The format appears on the home screen,...
Novo Nordisk has launched the "Champion A Lighter You" lifestyle‑awareness campaign in the United Arab Emirates, partnering with Emirati influencer Dr Sara Al Madani and Saatchi & Saatchi Middle East. The initiative uses a sky‑diving hero video and a suite of digital and experiential activations...
Menarini Asia‑Pacific has appointed Omnicom Media’s PHD as its regional media agency, expanding the partnership to seven additional markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea—effective January 1 2026. The new remit consolidates media planning and buying across Menarini’s pharmaceutical and consumer‑health...
The article argues that generic best practices produce mediocre marketing results unless they are informed by audience research. It explains that understanding the specific audience’s preferences, language, and hang‑out places transforms bland tactics into resonant campaigns. Practical methods such as...
Brother has launched a new Australian brand platform and campaign titled “For When It Matters” in partnership with creative agency Banter. The initiative moves the brand away from pure product‑centric messaging toward a human‑focused narrative that highlights the quiet reliability...
Sting Energy has launched a high‑impact partnership with the Mercedes‑AMG PETRONAS F1 Team, extending PepsiCo’s 2025 global Formula 1 agreement. The collaboration debuted via a unique digital film where the F1 car itself announced the deal, reinforcing the brand’s “Fast just got faster”...
IKEA is returning as the principal sponsor for Australian Survivor: Redemption, extending its partnership with Network 10 and Paramount+. The renewed deal deepens in‑show integration, featuring IKEA‑branded food rewards, sleep solutions, and daily gift‑card competitions during pivotal moments. The brand cites...
Millennials and Gen Z are maintaining or expanding travel budgets in 2026, with 88 % planning to keep or increase spending despite economic headwinds. The Klook Travel Pulse 2026 report shows APAC leading growth, as travelers there are 50 % more likely than their...
