https://t.co/SWse0SEbKs Are OKRs (Objectives and Key Results) helping your business grow—or are they creating a false sense of strategic clarity? Join Roger Martin, one of the world’s leading strategy thinkers, and Tiffani Bova, bestselling author and growth strategist, for a candid LinkedIn Live conversation about why OKRs often masquerade as strategy—and what leaders must do to avoid the trap. In this conversation, they’ll unpack: Why OKRs alone are not a substitute for real strategic choices How goal-setting can derail true strategy if not aligned with clear "where to play" and "how to win" decisions What great companies do differently to turn strategy into results Practical advice for leaders to reconnect OKRs to real competitive advantage If you're in the C-suite, leading a high-growth company, or simply striving to turn ambitious goals into tangible success, this session is a must-watch. @RogerLMartin
Writing about where AI-powered software is going and I’ve come up with a new name for what we’re all going to end up building. Essay coming later today.
Whoever nails real-time voice stands to win the interface layer to AI. Not screens. Not chat bubbles. One of the startups doing great work in this area is @Cartesia (disclosure: I'm an indie investor in the company). Their Sonic-3 low latency models are...

Waited 7 years for our SaaS vendors to build this for SaaStr AI London + SaaStr Annual So today, I built in 1 day on @Replit https://t.co/ymRJa89ima
This is how I learned it was happening (happened?) Go to your industry specific, unsexy, conferences that do not center startups. Not only can you shine, but people will genuinely want to learn about your solution If you’re a little bored you...

2025 Tech Layoffs: The Great Restructuring 192K+ workers cut across 582+ companies through October. The numbers: Big Tech bloodbath: • Intel: 22-25K (biggest tech layoff at time) • Microsoft: 15K+ • Amazon: 14K announced, 30K rumored • UPS: 48K total (34K ops) • Meta: 3,600-8K • Google: 100s...
If an AI tool creates motion without movement, it’s research. When it compresses a release cycle, trims spend, or expands revenue, it becomes infrastructure.

You don't resolve a flawed strategy by excessively committing to ineffective OKRs. If your team is focused on metrics without a clear path to victory, it’s not about execution—it’s about evasion. In this edition of Playing to Win, we explore why...
On SaaStr’s own little sales team, “outbound” from humans has still crushed “outbound” developed by our AI SDRs But the nuance is >whichSDR< we’ve ever had But the best AEs have still brought in deals the AI SDRs never would have, and...
Does AI make it easier to “create a category” as a bootstrapper? Tune in to find out 👇
If you aren’t sure how to get to $100m ARR, just get to $1m ARR Then just ask your customers They will basically tell you
There was a “seats” hangover after the 2021 bubble There will be a “credits” hangover after the 2025 bubble
The more founders I work with, the more I realize: most teams write off entire marketing channels based on one failed campaign. The channel isn't broken. You're just not looking at the campaign-level data that actually matters. https://t.co/FI8G6RNGXZ
The #1 mistake I see founders hiring their first VP of Sales? Hiring someone they like. That talks the talk. But that never understands the product. https://t.co/xqO0h14EFc

I've got a new job. Not leaving my old ones, but... alongside my friends @adamdoppelt & Nathan Kriege, we're launching https://alertmouse.com today -- just think "what if Google Alerts was really good at tracking web mentions, instead of completely useless?" We built...
“Many of the projects I do with Claude day to day I just wouldn't have done at all pre-Claude.” One of the underestimated impacts of AI agents will be the fact that work will just change in unexpected ways because we’ve...

The latest data from @cartainc is brutal. Of 547 Series B deals in 2018: - Figma did 100x ... but - 39% are worth 1x or less - Only 34% are worth 2x or more after 7 years But - 11.7% do achieve...
Founder: I’ve got 35 AI agents now. They're making me 100x more productive! Me: And you’re still on Zoom calls all day??? [Founder nods.] Me: Then you’re missing the whole point of AI. Founder: What do you mean? Me: You’re trying to bend AI to...
Today your B2B product has to deliver immediate "WTF" value now. Not "interesting." Not "I'll think about it." Holy Cr*p, Almost Instant Value. The old playbook of annual releases, 12-month enterprise rollouts, and quarterly webinars? Dead. 🧵Here's what's replacing it...

As the world follows every whisper & rumor from AI, what has happened to public SaaS? The answer is not much! All the fun is in the private markets. Multiples haven’t moved outside of a narrow band since the post-Covid crash in...

AI startups are printing cash. Live on @acquiredotcom: AI platform helping marketers maximize every dollar. Automating research, creative testing and scaling campaigns. > $1.15M ARR > $798K TTM revenue > $678K TTM profit > 997% YoY growth Full listing: https://t.co/jNAVKv3ABY https://t.co/GOthuI0JQl
Selling to customers is so much nicer than selling to investors.

Strategy isn't just a trendy term—it's about making a series of courageous, coordinated decisions. In our newest Playing to Win: Practitioners Insight, @RogerLMartin and I explore why effective strategy begins with a distinct aspiration, a strategic playing field, and a...

RPO reveals your future revenue. 📈 Track it. Grow it. Use it to tell a stronger story. New SaaS Metrics School episode is live 👇 https://t.co/gchRtmCwJr #SaaS #SaaSMetrics https://t.co/IIQl3eHxfb
My biggest takeaways from Dhanji Prasanna, CTO of @Blocks: 1. Block’s internal AI agent "Goose" is saving employees on average 8 to 10 hours per week. The company built an open-source tool called Goose that handles tasks from organizing files to...
Before $10m ARR, Do not hire a VP of Sales that mainly talks about process You are too early for them
My favorite part of running @acquiredotcom is seeing entrepreneurs win. The founders who bootstrapped through hard months. The ones who landed their 1st customer. The ones who just sold their startup and changed their life. Every win reminds me of why this...
Either sell extremely expensive to a select few or sell something super cheap to everyone. The middle is where people die.
While this may be a more extreme exaggeration, there is a substantial capability overhang in the form of things that AI models can do but have not been uniformly adopted for yet. When I talk to enterprises, it’s clear that most...
"A 75% fit with @altosvc + @20vcFund? That's huge. It was exactly who we'd hoped for." Sign up for waitlist for SaaStr AI VC -> https://t.co/Eg5TFmnXmm https://t.co/r9Ct5KFhbP
We all know how much AI has already changed customer support But it's not cheap Across all my investments in the space, the average price to resolve or reflect a ticket is about $1 For complex issues, around $5 in tokens etc That's much...
If your ARR is flatlining, the problem is simpler than you think..

The new SaaStr AI VC Matchmaking tool has already made 116 VC intros in https://t.co/P5GuMbTEG9 https://t.co/RzkMeULyjI
I vibe coded a simple CRUD app that is now generating a little bit of revenues using @lovable_dev. It took me about 5 days to build. Here's what it does, and how it came together...
Software is waking up again. Ten years ago, apps were the frontier. Screens were canvases. Curiosity was the culture. Then the App Store froze. The same grids, the same playbooks and the same incentives repeated endlessly. We optimized everything except imagination. For a while,...
If you’re looking to build an AI business in 2025… Here’s something you need to know. Everyone’s been chasing the $300Bn SaaS industry. But that’s not the real prize. The real prize, the real disruption for new AI businesses? It's the $6Trillion knowledge worker Industry.
Yes, ‘prosumer’ vibe coding apps like @Replit are best at CRUD and CRUD+AI apps today. But that also means if you have some experience building CRUD apps … that you can just fly when you ‘vibe’ your next one. All the stuff...
Deploying a change with Kamal using the new local registry against my homelab server is now down to 7 seconds. Getting close to those FTP-drag-to-production days 😄🤘 https://t.co/Okdt1fWiHv

2025 has been a big year for us at @acquiredotcom. We have grown revenue, reduced expenses and finally became profitable. > $6.1 million in revenue, up 24%. > $4.5 million in expenses, down 26%. > Operating profit, up 50.2%. > Total profit, $1.6 million. Absolutely...
Why your pipeline isn’t the problem to your slow growth. 4 deeper issues sabotaging your growth.
AI tools can crank out X content in seconds…. But words without a worldview don’t make people buy. Speed < POV
In 9 years, Alina Vandenberghe grew Chili Piper to over $30m ARR. Here's her 5-step "IRL Influencer" sales playbook for finding your startups first customers (and why it still works for them today): 1. Go to EVERY industry event Alina's co-founder (and...
A year ago we had zero AI agents. Zero AI, really. Today, we have 20 AI Agents running SaaStr. And have replaced 12 humans. It's not all better. But it's the future, today. More here -> https://t.co/yEaD8WhJJg
Every few years, something quietly rewrites the rules of how we interact with technology. You don’t always see it when it starts. It begins as something playful. Something that feels small, even strange. But it carries an energy you can’t quite...
I always tried to keep a good relationship with the CEOs of HubSpot’s competitors, like Salesforce, Zendesk, Marketo, Eloqua, Mailchimp, etc. It served us well. I recommend founders do the same.
From London to DC, Belgium to SF, and now Miami — week five on the road reminded me how powerful it is when growth leaders come together to reimagine what's next. The Susquehanna Growth Equity (SGE) Summit for Revenue and Finance...
The next operating system grows from curiosity.
We had an app we’d been reference customers for — for years. Our case study was on their website, we got them several of the largest customers in B2B via our direct recommendation. Then last year they told...
My biggest takeaway from Chip Huyen: 1. Most AI product problems aren't AI problems. When companies think they have an AI performance issue, it's usually a user experience problem, an organizational communication gap, or a data quality issue. One company...
Is LTV Flawed with Multi-year Contracts? Let's find out in today's edition of SaaS Metrics School... This was a great reader question. Should we adjust our LTV calculation when we offer multi-year contracts? Yes and no. We know that multi-year contracts artificially...