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Today's Sales Pulse

OpenAI launches sales‑focused Codex plugin

OpenAI introduced a new plugin for its Codex platform tailored to sales teams, allowing seamless integration with leading CRM and outreach tools such as Salesforce, HubSpot, Slack, Outreach, Clay, Rox and Actively. The add‑on equips reps with high‑priority account identification, meeting preparation, automated follow‑ups, record updates, close‑plan construction and risk‑deal review.

Aline Launches Aline Connect, an AI-Powered Outbound Agent Built Natively Into Its Senior Living CRM
NewsMay 12, 2026

Aline Launches Aline Connect, an AI-Powered Outbound Agent Built Natively Into Its Senior Living CRM

Aline announced the general availability of Aline Connect, an AI‑powered outbound agent embedded directly in its senior‑living CRM. The tool automatically follows up on every digital inquiry, launching a 20‑touch, 90‑day outreach cadence that includes calls and texts. Early data...

By MarTech Series
VeriPark Expands in Canada with 12 New Credit‑union Partnerships and Central 1 Certification
NewsMay 12, 2026

VeriPark Expands in Canada with 12 New Credit‑union Partnerships and Central 1 Certification

VeriPark announced a wave of new credit‑union partnerships in Canada, securing Central 1 certification and launching a Canadian User Group with Tru Cooperative Bank. The moves accompany an 8× boost in digital onboarding for Innovation Federal Credit Union and reinforce VeriPark’s...

By Pulse
GoPro COO McGee Charts New Sales Strategy as Q1 Revenue Falls 26%
NewsMay 12, 2026

GoPro COO McGee Charts New Sales Strategy as Q1 Revenue Falls 26%

GoPro President and COO Brian McGee presented a revised sales and distribution plan on the Q1 2026 earnings call as the company posted a 26% revenue decline to $99 million. The shift emphasizes direct‑to‑consumer channels while the board launches a strategic...

By Pulse
Why ‘I’m Not What You’re Looking For’ Actually Wins Clients
NewsMay 12, 2026

Why ‘I’m Not What You’re Looking For’ Actually Wins Clients

Entrepreneurial sales experts find that admitting a lack of fit builds trust. Rather than overpromising, saying “I’m not what you’re looking for” often deepens conversations, leads to referrals, and secures future engagements. The author’s experience as a keynote speaker illustrates...

By Entrepreneur » Sales
20‑Email Sequence Generates $20M in Sales
SocialMay 12, 2026

20‑Email Sequence Generates $20M in Sales

Over the last 5 years, my little business has generated $20,000,000. The secret? Email. For all our digital product launches, we use a specific 20-email sequence. And now I want to share it with you. So you can sell your own digital products with email And...

By Nicolas Cole
Imparta Launches i-Coach.AI for Connected Loop Sales Enablement
NewsMay 12, 2026

Imparta Launches i-Coach.AI for Connected Loop Sales Enablement

Impara launched i‑Coach.AI, an agentic AI platform that delivers a “connected loop” sales enablement cycle integrating preparation, execution, assessment, improvement, and follow‑through. Built on the company’s 3D Sales Agility methodology and 25 years of research, the system combines AI role‑plays,...

By SalesTech Star
Screendragon Launches AI Hub to Embed Custom AI Agents in Live Workflows
NewsMay 12, 2026

Screendragon Launches AI Hub to Embed Custom AI Agents in Live Workflows

Screendragon announced the AI Hub, a new capability that lets enterprise marketing and agency teams create and run custom AI agents directly inside live workflows. The launch aims to shift AI use from ad‑hoc experiments to controlled, revenue‑impacting execution across...

By Pulse
Targeting Mid‑Market Firms with a Multi‑Product Ecosystem
SocialMay 12, 2026

Targeting Mid‑Market Firms with a Multi‑Product Ecosystem

More on Flex's GTM strategy that's 85% organic: "We don't really give a shit about product focus. What we really give a shit about is customer focus. We have a very narrow customer persona of between $3m and $100m in revenue. It's...

By Turner Novak
Mark Stephen McCollum: From Store Floors to Systems
BlogMay 12, 2026

Mark Stephen McCollum: From Store Floors to Systems

Mark Stephen McCollum, a veteran of automotive retail, rose from dealership floor roles to senior leadership positions, including market president at AutoNation overseeing 22 franchises and $1.5 billion in revenue. After three decades spotting recurring operational bottlenecks, he founded Automotive IntelliQence...

By HedgeThink
B2B Marketing Rolls Out AI‑Powered ABM Course to Boost Sales Pipelines
NewsMay 12, 2026

B2B Marketing Rolls Out AI‑Powered ABM Course to Boost Sales Pipelines

B2B Marketing announced a four‑session AI‑Powered ABM training program for October 6, 13, 20 and 27, aimed at marketers seeking to move beyond basic AI prompting. Led by Orla Murphy and Jake Bird, the cohort tackles the industry‑wide AI skills...

By Pulse
RingCentral Boosts 2026 Outlook as AI Customer Base Doubles
NewsMay 11, 2026

RingCentral Boosts 2026 Outlook as AI Customer Base Doubles

RingCentral announced a raised 2026 revenue outlook after the share of paying AI product users more than doubled year over year, now representing over 10% of its customers. The company says AI‑enabled accounts generate higher average revenue per user and...

By Pulse
The Best Sales Tactic to Make a Ton of Money
BlogMay 11, 2026

The Best Sales Tactic to Make a Ton of Money

The article contends that most sales struggles stem from buyers doubting the seller’s intent, not from a lack of persuasion. It pinpoints perceived alignment as the core issue, noting that buyers silently ask whether a decision benefits them or the...

By Acquisition Notes
AI‑Focused Sales & Marketing Startups Pull $3.7 B in 2026 Funding
NewsMay 11, 2026

AI‑Focused Sales & Marketing Startups Pull $3.7 B in 2026 Funding

AI‑focused sales and marketing startups have raised roughly $3.7 billion in seed‑through growth‑stage funding so far in 2026, with Sierra’s $950 million round leading the pack. The inflow, while flat with recent years, marks a decisive tilt toward autonomous AI agents, reshaping...

By Pulse
Agile Defense Names Shawn Tyrie CRO to Accelerate Federal IT Growth
NewsMay 11, 2026

Agile Defense Names Shawn Tyrie CRO to Accelerate Federal IT Growth

Agile Defense announced the hiring of Shawn Tyrie as its new chief revenue officer. The move is aimed at accelerating revenue growth and deepening the firm’s presence in federal IT and cybersecurity contracts. Tyrie's experience in government contracting is expected...

By Pulse
BofA Cuts HubSpot to Underperform, Slashes Price Target to $180 After Q1 Earnings
NewsMay 11, 2026

BofA Cuts HubSpot to Underperform, Slashes Price Target to $180 After Q1 Earnings

Bank of America downgraded HubSpot (NYSE: HUBS) to underperform and cut its price objective from $300 to $180 following the company's first‑quarter earnings. While revenue and earnings beat estimates, the bank warned that HubSpot's shift to an AI‑agent‑first sales model...

By Pulse
Salesforce Replaces Per‑Seat Pricing with Fixed‑Fee Enterprise License
NewsMay 11, 2026

Salesforce Replaces Per‑Seat Pricing with Fixed‑Fee Enterprise License

Salesforce has launched the Agentic Enterprise License Agreement (AELA), a fixed‑annual‑fee model that eliminates per‑seat pricing for its AI‑centric products. The shift gives enterprise customers predictable costs for unlimited use of Agentforce, Data Cloud and MuleSoft, while exposing them to...

By Pulse
Showpad AI Unifies Content, Engagement & Revenue
NewsMay 11, 2026

Showpad AI Unifies Content, Engagement & Revenue

Showpad announced an AI‑native revenue effectiveness platform designed for complex, field‑driven sales organizations. Powered by GenieAI, the solution unifies content management, sales readiness, buyer engagement, and revenue intelligence into a single workflow, aiming to close the execution gap that costs...

By Demand Gen Report
Case Study: Developing a Sales Strategy with an AMR ROI Model
NewsMay 11, 2026

Case Study: Developing a Sales Strategy with an AMR ROI Model

A robotics software vendor built a financial ROI model for a 100‑robot factory, showing that increasing AMR speed from 0.6 m/s to 1.4 m/s could lift daily profit by roughly $92,000. The model, costing $3,500 per robot annually, delivered a payback period...

By Robotics 24/7
Data Hygiene: Checklist & Best Practices For a Clean CRM
NewsMay 11, 2026

Data Hygiene: Checklist & Best Practices For a Clean CRM

Data hygiene has become a strategic priority for B2B revenue teams, as 70% of revenue leaders lack confidence in their CRM data and 31% report that poor data costs at least 20% of annual revenue. Gartner estimates the average organization...

By Cognism Blog
Introducing the MLS Channel Field Guide From Giant Steps
BlogMay 11, 2026

Introducing the MLS Channel Field Guide From Giant Steps

Giant Steps Advisors announced the MLS Channel Field Guide, a new resource for proptech companies targeting the multiple listing service (MLS) distribution channel. The guide distills decades of the firm’s experience navigating the MLS’s notoriously slow, complex, and hard‑to‑reach ecosystem....

By Vendor Alley
From $40 to $7.2B: 13 SaaS Sales Secrets
SocialMay 11, 2026

From $40 to $7.2B: 13 SaaS Sales Secrets

In 2011 I got into Sales with $40 in my bank. 13 years later: - Grew Gong from $200k to $7.2B valuation - Earned a seven-figure income - Grew my company to almost $4M ARR in 2 yrs. 13 SaaS sales cheat codes...

By Chris Orlob
Turn One Insight Into an Army of Champions
SocialMay 11, 2026

Turn One Insight Into an Army of Champions

One easy question to improve multithreading. I plant this seed mid-demo. 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: “When you see these data/insights, who else on the team would get value?” Now you have permission at the end of the call Close it out + make the ask to include them Army...

By Brian LaManna
Land & Expand: Why Most Fail
BlogMay 11, 2026

Land & Expand: Why Most Fail

The article dissects the popular "land and expand" sales model, noting that while it promises quick wins with small initial deals, most teams stumble when trying to grow those accounts. Failures stem from poor handoffs, lack of systematic account planning,...

By Engage Selling
Identify the True Owner, Not Just the CEO
SocialMay 11, 2026

Identify the True Owner, Not Just the CEO

Founders: Be precise about who owns the problem you solve. 'The CEO cares about this' isn't enough. Find the person whose job it is to fix this pain point. That's your buyer.

By Pete Kazanjy
A Full Pipeline Doesn’t Equal Real Deals
SocialMay 11, 2026

A Full Pipeline Doesn’t Equal Real Deals

A full pipeline ≠ real opportunities. Stop confusing activity with progress. Ask better questions. Find real intent. Focus on deals that move. https://t.co/CuMzFy6ZRo

By Mark Hunter
Burger King Revamps Whopper via Direct Consumer Calls, Boosts Sales 5.8%
NewsMay 11, 2026

Burger King Revamps Whopper via Direct Consumer Calls, Boosts Sales 5.8%

Burger King president Tom Curtis published his personal phone number, took 1,800 inbound calls and routed more than 70,000 consumer messages into product decisions. The feedback drove the launch of the "Elevated Whopper," which helped the chain post a 5.8%...

By Pulse
Clocsy Launches Autonomous AI Sales Engine Designed to Help Businesses Find Buyers and Automate Outreach
NewsMay 11, 2026

Clocsy Launches Autonomous AI Sales Engine Designed to Help Businesses Find Buyers and Automate Outreach

Clocsy, an autonomous sales technology platform owned by Nwudu, Inc., launched the Clocsy Sales Engine, an AI‑powered system that combines buyer discovery, intent analysis, multi‑channel outreach and automated follow‑ups into a single workflow. The platform builds a “Sales DNA” model...

By MarTech Series
Capturing Your Invisible Market (Goodfit eBook)
BlogMay 11, 2026

Capturing Your Invisible Market (Goodfit eBook)

GoodFit’s new 31‑page eBook reveals that B2B firms routinely miss 60% of their addressable market because CRM data is largely inaccurate. On average, 70% of accounts in a CRM never correspond to actual buyers, and market definitions rely on outdated...

By Sales Enablement Collective
Need a Stronger Revenue Pipeline? Look to Your Existing Customer Base.
NewsMay 11, 2026

Need a Stronger Revenue Pipeline? Look to Your Existing Customer Base.

A McKinsey study shows top‑quartile B2B SaaS firms achieve 113% net revenue retention (NRR), growing 13% without new customers, while bottom‑quartile peers sit at 98% NRR. The gap stems from how customer success (CS) teams are leveraged; 59% of CSMs...

By SalesTech Star
7 Lead Enrichment Data Points Every SDR Should Know Before Reaching Out
BlogMay 11, 2026

7 Lead Enrichment Data Points Every SDR Should Know Before Reaching Out

The post outlines seven high‑impact lead enrichment data points that sales development reps (SDRs) should use before outreach, ranging from recent funding activity to the timing of each signal. It argues that relying only on name and company yields generic,...

By Cue the Growth!
Why Your Pipeline Looks Full But Nothing Is Closing
NewsMay 11, 2026

Why Your Pipeline Looks Full But Nothing Is Closing

Mark Hunter warns that a seemingly full sales pipeline often masks stagnant deals that never close. He urges sales teams to replace activity‑driven metrics with genuine opportunity criteria, such as clear intent, documented next steps, and validated problems. By enforcing...

By The Sales Hunter (Mark Hunter)
Schaeffler Appoints Zhao Chengmiao to Lead Key Account Management in China
NewsMay 11, 2026

Schaeffler Appoints Zhao Chengmiao to Lead Key Account Management in China

Schaeffler announced that Zhao Chengmiao, a 2008 hire with deep ties to China’s top automakers, will head its key account management unit. The move is positioned as a catalyst for expanding the German supplier’s market share and sharpening its go‑to‑market...

By Pulse
Billtrust Launches AI‑Driven Buyer Portal and 13‑Week Cash Forecast to Boost B2B Sales
NewsMay 11, 2026

Billtrust Launches AI‑Driven Buyer Portal and 13‑Week Cash Forecast to Boost B2B Sales

Billtrust introduced an AI‑based Buyer Payment Portal and a self‑updating 13‑week cash‑forecasting tool, linking buyer payment behavior to real‑time cash‑flow intelligence. The features aim to cut days‑sales‑outstanding, capture early‑pay discounts and give sales reps clearer visibility into receivables, accelerating deal...

By Pulse
Eazyreach Launches Model Context Protocol Server to Feed Real‑Time B2B Data Into Claude
NewsMay 11, 2026

Eazyreach Launches Model Context Protocol Server to Feed Real‑Time B2B Data Into Claude

Eazyreach introduced its Model Context Protocol (MCP) server, linking Anthropic’s Claude LLM directly to a live B2B intelligence engine. The integration lets users query verified professional data in real time, eliminating the manual spreadsheet workflow that has long slowed sales...

By Pulse
How to Turn What You've Already Built Into a Sales-Closing Content Library that Works for You 24/7
BlogMay 10, 2026

How to Turn What You've Already Built Into a Sales-Closing Content Library that Works for You 24/7

The post teaches sales professionals how to convert existing masterclasses, trainings, and internal documents into a 24/7 sales‑closing content library. It outlines four critical elements that turn interested prospects into ready buyers and explains how to address audience beliefs before...

By The Sacred Art of Selling
OpenAI Hires CRO and VP of Partnerships to Accelerate Enterprise AI Push
NewsMay 10, 2026

OpenAI Hires CRO and VP of Partnerships to Accelerate Enterprise AI Push

OpenAI announced the appointment of Denise Dresser as chief revenue officer and Samantha Jacobson as vice president of partnerships and monetization. The hires signal a concerted effort to scale AI tools beyond consumer products into corporate workflows and to build...

By Pulse
ServiceNow Unveils Autonomous CRM to Automate Sales and Service Workflows
NewsMay 10, 2026

ServiceNow Unveils Autonomous CRM to Automate Sales and Service Workflows

ServiceNow introduced Autonomous CRM at its Knowledge 2026 conference, an AI‑driven platform that moves CRM from a record‑keeping tool to an execution layer for sales, service and field operations. The system already processes over 100 million cases and 16 million orders each...

By Pulse
Real Growth Starts With a Precise ICP Exercise
SocialMay 10, 2026

Real Growth Starts With a Precise ICP Exercise

Most B2B Founders think they have an Ideal Customer Profile (ICP). But then they send 15,000 emails and get zero real responses. They try blogging. They try ads. They try "AI personalization." Crickets. The reality? A meticulous ICP on paper doesn't guarantee a single...

By TK Kader
Warby Parker Shares Surge 28% on Strong Q1 Sales and Pricing Gains
NewsMay 10, 2026

Warby Parker Shares Surge 28% on Strong Q1 Sales and Pricing Gains

Warby Parker’s stock jumped 28% after the eyewear retailer reported first‑quarter revenue of $242.4 million, an 8.3% year‑over‑year increase. The growth stemmed from higher retail pricing, a 14‑store net expansion and a surge in eye‑exam services, while the company reaffirmed its...

By Pulse
Credibility Comes From Follow‑Through, Not Knowing Everything
SocialMay 10, 2026

Credibility Comes From Follow‑Through, Not Knowing Everything

New sellers misunderstand credibility & confidence in sales. They think it means having all the answers. It doesn't. It’s knowing you'll get all the CORRECT answers. And doing what you said you’ll do. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲: → You get an integration question you've...

By Brian LaManna
Ford Unveils $30,000 Electric Pickup to Win Price‑sensitive Truck Buyers
NewsMay 10, 2026

Ford Unveils $30,000 Electric Pickup to Win Price‑sensitive Truck Buyers

Ford announced a $30,000 electric pickup built on its Universal Electric Vehicle platform, aiming to attract cost‑aware buyers and revive its faltering EV sales. The low‑price strategy hinges on a 350‑person skunkworks team that cut weight by 15% and reduced...

By Pulse
FlyHouse Hires Industry Veteran Brian Reid as First Chief Revenue Officer
NewsMay 10, 2026

FlyHouse Hires Industry Veteran Brian Reid as First Chief Revenue Officer

FlyHouse Solutions announced Brian P. Reid as its inaugural Chief Revenue Officer, tasking him with scaling the company’s revenue engine and deepening strategic partnerships. The move follows a broader leadership overhaul and positions FlyHouse to chase a $2.64 billion revenue target.

By Pulse
7-Day System Guarantees Early Sales Confidence
SocialMay 10, 2026

7-Day System Guarantees Early Sales Confidence

WELCOME TO BUILT TO BUY 💪🏼💸 Built to Buy gives you a 7-day sales system (with specific prompts) designed to build the trust, desire, and demand that makes your audience buy early - so you're never wondering "what to say" or...

By Cailin Tokarczyk
Cold Prospects Demand Trust Before Probing Their Problems
SocialMay 10, 2026

Cold Prospects Demand Trust Before Probing Their Problems

The hardest moment in outbound discovery: the buyer is cold, vaguely suspicious, and you're 30 seconds from asking 10 questions about their problems. They don't know you. They haven't given you permission to go there yet.

By Chris Orlob
Sweetgreen Reports 12.8% Sales Drop, Triggers Pricing and Menu Overhaul
NewsMay 10, 2026

Sweetgreen Reports 12.8% Sales Drop, Triggers Pricing and Menu Overhaul

Sweetgreen announced that Q1 comparable sales fell 12.8% on an 11.2% traffic decline, driving a 7.9‑point margin compression. The fast‑casual chain is rolling out a national Wraps platform, new pricing tiers and menu innovations to stem the slide and rebuild...

By Pulse
Scale Prices with Usage, Keep Early Pricing Simple
SocialMay 10, 2026

Scale Prices with Usage, Keep Early Pricing Simple

Founders: Value alignment in pricing is key. If customers get more value as they use more (storage, contacts, etc.), price should scale with usage. But keep it simple early. One clear metric that grows with customer success.

By Pete Kazanjy
Annual Contracts Secure Commitment, Cut Churn, Boost Cash Flow
SocialMay 10, 2026

Annual Contracts Secure Commitment, Cut Churn, Boost Cash Flow

Founders: Start with annual contracts whenever possible. Monthly is tempting for faster closes, but annual: - Forces real commitment - Reduces churn risk - Improves cash flow

By Pete Kazanjy
Fewer Questions Boost Executive Meeting Win Rates
SocialMay 10, 2026

Fewer Questions Boost Executive Meeting Win Rates

We analyzed data from roughly half a million sales calls with SVP and C-Suite level buyers at Gong. The finding surprised everyone on the team. There is a negative correlation between the number of questions you ask in an executive meeting and...

By Chris Orlob
Quantify Pain in Dollars, Not Annoyance, to Drive Sales
SocialMay 10, 2026

Quantify Pain in Dollars, Not Annoyance, to Drive Sales

Founders: Strong sales narratives quantify pain in dollars and cents. 'This is annoying' won't drive action. 'This costs you $50k per month' will get attention.

By Pete Kazanjy