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Marketers Complain of ‘Chaos, Burn-Out and Fatigue’

A new report from global B2B agency Tmp, based on surveys of 1,000 marketers and tech buyers in the UK and US, reveals that more than half of marketers describe their environment as chaotic, with 34% experiencing burnout and fatigue and 72% reporting poor sleep. Fragmentation across product, partner and demand functions is causing stalled deals, inconsistent work quality and missed opportunities. The disorder is spilling into the buying journey, where excessive content, unclear messaging and eroding trust hinder consensus among increasingly large stakeholder groups. Tmp’s chief strategy officer warns that without coherence across data, strategy, creative and sales, the industry risks scaling pain rather than revenue.