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Microsoft Ads Launches Self-Serve Negative Keyword Lists

Microsoft Advertising has introduced self‑serve shared negative keyword lists, allowing advertisers to create, edit, and apply up to 5,000 negative keywords directly in the UI. The lists can be attached at the campaign or account level and support exact and phrase match formatting with brackets and quotation marks. Users can also export lists as CSV files or remove them without contacting support. This feature streamlines keyword exclusion management across Performance Max and traditional Search campaigns.