Today's Digital Marketing Pulse
Updated 2h agoSpeed-to-Culture: Brands Win by Activating Creators in Hours
Brands that can activate creators within hours outpace competitors, relying on speed rather than larger spend. The article outlines a speed‑to‑culture framework built on pre‑vetted creator rosters, master contracts, and a single decision owner, which can be established in 30 days to enable real‑time engagement.
Also developing:
By the numbers: Levitate raises $16M in growth-stage funding
News•Feb 26, 2026
Google Circle to Search Looks At The Whole Image
Google announced a major upgrade to its Circle to Search feature, enabling the tool to analyze an entire image rather than just the circled portion. Powered by Gemini 3’s multi‑object recognition and visual query fan‑out, the system automatically crops and searches for each significant element in a picture. The update delivers simultaneous results for multiple items, such as clothing, accessories, and shoes, from a single visual query. Google highlights new opportunities for merchants and shoppers to discover products more efficiently.
By Search Engine Roundtable
News•Feb 26, 2026
Google Ads API Version 23.1 Now Available
Google has launched version 23.1 of the Google Ads API, introducing enhancements across account management, campaigns, conversions, incentives, planning, reporting, and a new YouTubeVideoUpload service. The update adds EU political advertising declaration fields, AI‑driven text‑guidelines for Performance Max and Search campaigns,...
By Search Engine Roundtable
News•Feb 26, 2026
Microsoft Updates Bing Webmaster Guidelines (A Bit)
Microsoft has refreshed the Bing Webmaster Guidelines, updating the page design to match the new Bing Webmaster Tools interface. The most notable textual change adds references to Bing’s AI-driven Copilot and grounding API results. While the revisions are largely cosmetic,...
By Search Engine Roundtable
![Twitter (X) Analytics for Marketers: The Complete Guide to Metrics, KPIs & Reporting [2026]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/39397116cdc472084f99131a73b94dad.webp)
Blog•Feb 26, 2026
Twitter (X) Analytics for Marketers: The Complete Guide to Metrics, KPIs & Reporting [2026]
The guide outlines how Twitter (now X) analytics empower marketers with a six‑step framework to turn raw tweet data into actionable insights. It details access methods for desktop and mobile dashboards, explains key metrics such as impressions, reach, engagement, and...
By Neal Schaffer’s Blog
News•Feb 26, 2026
Google Post Recurring Scheduling Coming
Google announced that its Business Profile platform will soon support recurring scheduling for Google Posts, enabling businesses to set a post to repeat on a defined cadence. The feature, revealed by product manager Mike Gnagy during a live workshop, builds...
By Search Engine Roundtable
News•Feb 26, 2026
Complaints Soar but ICO Insists ‘We Won’t React to Noise’
Information Commissioner John Edwards warned that ICO complaints could hit 75,000 by the end of FY 2025/26, nearly double the 40,000 logged in 2023/24. He defended the regulator’s selective enforcement approach, saying it will not chase every report to avoid...
By DecisionMarketing
Blog•Feb 26, 2026
Does The Trade Desk Need to Get Acquisitive?
The Trade Desk (TTD) is feeling pressure as major agencies pull spend toward Amazon’s DSP and its own OpenPath and Kokai platforms stumble. Recent earnings missed revenue expectations, highlighting a slowdown despite the company’s $12 billion market cap and strong growth...
By Next in Media
News•Feb 26, 2026
CTV Is Defining the Future of Streaming Ads
Connected TVs now reach over 85% of U.S. households, with roughly 60% of Gen Z streaming on them, and have surpassed cable as the primary source of video consumption in 2025. Advertisers are shifting focus to CTV because it gathers the...
By Streaming Media
News•Feb 26, 2026
Agencies Using Open, AI-Driven Media Buying Are Outperforming the Market – AI Digital’s Open Garden Framework Animation Shows Exactly Why
AI Digital unveiled an animated explainer of its Open Garden Framework, highlighting how AI‑driven, open‑ecosystem media buying outperforms closed‑platform approaches. The data shows advertisers achieve 2.9‑times higher performance, 26% greater ROI, and make decisions 73% faster when leveraging predictive analytics...
By MarTech Series
News•Feb 26, 2026
Nestlé’s AI Push Brings New Marketing Tools Into Daily Workflows
Nestlé is embedding artificial intelligence across its marketing and sales functions by upgrading to SAP S/4HANA Cloud Private Edition, a platform now serving over 50,000 users in 112 countries. The rollout introduces SAP’s AI copilot, enabling automated insights and routine‑task...
By Marketing Tech News
News•Feb 26, 2026
EcoVista Evolves Brand to Sharpen Focus on Retail Media, DOOH and Stadia
EcoVista has launched a refreshed brand identity and website, sharpening its focus on three core verticals—Retail Media, Digital Out of Home (DOOH), and Venues & Stadia. Over the past year the company expanded its retail‑media projects, moving from pure installation...
By Retail Focus (UK)
Blog•Feb 26, 2026
Influencer & Creator Networks: Partnering for Sustainable Audience Growth
Creator marketing is exploding, with U.S. ad spend projected at $37 billion in 2025 and the broader creator economy expected to hit $480 billion by 2027. Traditional publishers are scrambling to partner with influencers to stay relevant, as creator‑driven content outperforms editorial...
By State of Digital Publishing
News•Feb 26, 2026
AdPlayer.Pro Introduces New Results-Driven Features in Its Ad-Enabled Video Player
AdPlayer.Pro has rolled out new configuration capabilities for its ad‑enabled video player, targeting both instream and standalone video placements. The updates expand ad‑interval settings and aim to boost performance amid a market slowdown reported by over 40% of its users....
By ExchangeWire
News•Feb 26, 2026
Study: Addressable TV Delivers 3x Web Uplift vs Linear
Sky Media’s Addressable Advantage study of 2,400 campaigns shows addressable TV generates a 121% lift in aided ad recall and delivers three times more incremental web traffic than linear TV. The analysis, based on household‑level data from a five‑million‑home panel,...
By Advanced Television
News•Feb 26, 2026
How to Automatically Respond to Google Business Profile Reviews
The article explains how to build a Zapier workflow that uses OpenAI’s GPT‑4o to draft replies to new Google Business Profile reviews. By setting Google Business Profile as the trigger, feeding the review data into a ChatGPT prompt, and sending...
By Zapier – Blog
News•Feb 26, 2026
Klook Inks Osaka Tourism Partnership to Support Regional Growth
Klook has signed a memorandum of understanding with the Osaka Convention & Tourism Bureau to combine its digital platform and traveler data with OCTB’s local expertise. The partnership will deliver joint content, online promotions, data sharing and digital tools such...
By TTG Asia
News•Feb 26, 2026
Shiine Media Drives Rooftop Rideshare OOH Growth Across WA
Shiine Media, a Perth‑based rooftop rideshare OOH operator, is experiencing rising demand for its mobile digital inventory as advertisers target events and nightlife districts. The company runs 20 rideshare vehicles equipped with 40 programmable LED panels that can be geofenced...
By Mumbrella Australia
News•Feb 26, 2026
Meta Is Auto-Generating AI Ads for Its Advertisers, Causing Headaches for Image-Conscious Fashion Brands
Meta has begun automatically generating AI‑derived advertisements from brands' existing creative assets, inserting them into Facebook and Instagram feeds without explicit advertiser approval. The move aims to boost ad inventory and lower production costs, but early adopters like British tights...
By Glossy
News•Feb 26, 2026
Why Ruggable’s Lauren Sherman Is Focused on Resetting the Balance of Brand and Performance Marketing
Lauren Sherman, Ruggable’s chief marketing officer, is leading a deliberate reset that shifts focus from pure performance‑driven digital spend to brand‑centric initiatives. After seven months in the role, she aims to embed consumer‑led creative, real‑world activations, and designer collaborations into...
By Modern Retail
News•Feb 26, 2026
Coach Just Turned Storytelling Into a Fashion Statement
Coach’s Spring 2026 "Explore your story" campaign turns storytelling into a fashion platform, pairing a new book‑charm collection with the iconic Tabby bag. The initiative was co‑created with Gen Z communities across the U.S., China and beyond, and features ambassadors from film,...
By Marketing-Interactive
News•Feb 26, 2026
International PPC: Why Consistency Is So Hard To Maintain via @Sejournal, @Brookeosmundson
International pay‑per‑click (PPC) programs often stumble on consistency as agencies across regions diverge on creative assets, bidding tactics, and reporting formats. This fragmentation leads to brand dilution, inflated costs, and regulatory blind spots. Experts recommend a global brand playbook, centralized...
By Search Engine Journal
News•Feb 26, 2026
CTV Fueled Magnite’s Q4 Growth As Display Falters
Magnite reported Q4 revenue of $205 million, a 6% year‑over‑year increase, driven largely by its fast‑growing connected‑TV (CTV) segment. While the DV+ platform’s display revenue grew modestly 4% to $101.5 million, CTV revenue surged 32% to $93.6 million, representing 48% of the quarter’s...
By AdExchanger
News•Feb 26, 2026
Urban Ethos Appoints TRP For Brand Strategy, Creative & Media
Urban Ethos, the Australian design‑focused kitchenware brand, has engaged independent agency TRP to steer its brand strategy, creative development, and media planning. The partnership targets accelerated growth and heightened category recognition amid a crowded, competitive market. Urban Ethos emphasizes eco‑conscious...
By B&T (Australia)
News•Feb 26, 2026
‘Humour Is How We Connect With Customers’: Jetstar Boards MAFS Bandwagon
Jetstar tapped the popularity of Nine’s reality show Married At First Sight (MAFS) with a humor‑driven TikTok video that links the show’s drama to its flight offers. The clip uses AI‑generated dancing footage of a contestant in an orange star...
By B&T (Australia)
News•Feb 26, 2026
Skincare Brand QV Launches First Global Campaign ‘Skincare For Life’ via Those That Do
Australian skincare staple QV has launched its first ever global campaign, “Skincare for Life,” created by the Sydney‑based agency Those That Do. The multi‑platform effort will run across Australia, New Zealand, the Middle East, Southeast Asia and China, featuring TV, out‑of‑home,...
By Campaign Brief Asia
News•Feb 26, 2026
AMA with Krista Doyle on Reddit Best Practices
In a recent AMA, Reddit community strategist Krista Doyle shared actionable best‑practice guidelines for hosting successful Ask Me Anything sessions. She emphasized the importance of pre‑planning topics, crafting concise prompts, and leveraging Reddit’s moderation tools to maintain focus. Doyle also...
By Superpath
News•Feb 26, 2026
DoubleVerify Holdings Inc (DV) Q4 2025 Earnings Call Transcript
DoubleVerify reported a 15% year‑over‑year revenue increase to $657 million in 2024, driven by double‑digit growth across measurement, activation and a 25% surge in supply‑side revenue. The company recorded a record $8.3 trillion in billable media transactions and delivered a 33% adjusted...
By Motley Fool – Earnings Transcripts
News•Feb 26, 2026
Gushwork Bets on AI Search for Customer Leads — and Early Results Are Emerging
Gushwork, an India‑founded startup, closed a $9 million seed round that values it at $33 million post‑money. The company’s AI‑driven platform creates search‑optimized content, builds backlinks, and tracks leads to help businesses appear in AI‑powered search results such as ChatGPT and Gemini....
By TechCrunch AI
Podcast•Feb 26, 2026•37 min
Ecommerce: Your Ads Are Boring And Facebook Is Punishing You
In this episode of the Hammersley Brothers e‑commerce podcast, Mark and Ian dissect why many e‑commerce ads fail to scale, focusing on the concept that "your ads are boring." They explain that both Meta (Facebook) and Google act as "gorilla"...
By Ecommerce: The Hammersley Brothers Ecommerce Podcast
News•Feb 26, 2026
PubMatic Inc (PUBM) Q4 2025 Earnings Call Transcript
PubMatic reported a 9% year‑over‑year revenue increase for 2024, with underlying Q4 growth of 16% after excluding a DSP‑related headwind and political ad boost. CTV surged to 20% of quarterly revenue, more than doubling its share, while adjusted EBITDA margin...
By Motley Fool – Earnings Transcripts
News•Feb 26, 2026
Clear Channel Outdoor Holdings Inc (CCO) Q4 2025 Earnings Call Transcript
Clear Channel Outdoor reported fourth‑quarter 2020 revenue of $541 million, a 27% year‑over‑year decline, but showed sequential improvement in the Americas. The company added 74 digital billboards in Q4, bringing its U.S. digital inventory to over 1,400 screens, and expanded programmatic...
By Motley Fool – Earnings Transcripts
News•Feb 25, 2026
TikTok Releases Its 2026 Discover List
TikTok unveiled its 2026 Discover List, highlighting 50 creators across five categories—Educators, Foodies, Icons, Innovators, and Originators. Selections were based on video volume, account growth, engagement, and social impact. The program adds extra training and direct TikTok support for the...
By Social Media Today
News•Feb 25, 2026
How to Roll Out a Successful Rebrand on Social Media
The article outlines a step‑by‑step framework for launching a social‑media rebrand, emphasizing internal alignment before any public post. It advises a comprehensive audit of existing profiles, followed by a structured content arc—teaser, reveal, and reinforcement—tailored to each platform. The guide...
By Later Blog
News•Feb 25, 2026
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows via @Sejournal, @MattGSouthern
Adobe Express’s February 2026 survey of 807 U.S. consumers shows TikTok usage as a search tool rose to 49%, yet Gen Z’s preference for TikTok over Google fell from 8% in 2024 to just 4% today. Across all ages, 14% of...
By Search Engine Journal
News•Feb 25, 2026
6 Best Influencer Marketing Tools Built for Real Results in 2026
Influencer marketing has become a core growth channel in 2026, with budgets expanding and board‑level scrutiny demanding measurable ROI. The article outlines the three critical stages—discovery, campaign management, and performance measurement—and why integrated tools are essential to avoid manual inefficiencies....
By Later Blog
News•Feb 25, 2026
From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
Retail data is now the backbone of outcome‑based CTV audiences, allowing brands to target known, competitive or lapsed shoppers on premium video platforms. Kroger Precision Marketing reports that campaigns built on its grocery‑derived audiences generate a median 5% lift in...
By Multichannel Merchant
News•Feb 25, 2026
Forget the Full Season: Why Gen Z Is Ghosting Traditional Sports Sponsorships for ‘Vibe-Check’ Marketing
Gen Z’s relationship with sport is shifting from season‑long sponsorships to moment‑driven, digital‑first engagement. A Pureprofile study of 1,004 Australian 18‑29‑year‑olds shows 83% interact with sport, yet only 42% attend live events, preferring high‑impact tentpole moments. Merchandise consumption focuses on...
By Mediaweek (Australia)
Blog•Feb 25, 2026
Why Every Restaurant Needs a Google Review Response Strategy
The Brand To Table podcast explains why restaurants must actively respond to Google reviews. Host Henry Kaminski Jr. outlines how thoughtful replies signal care, improve online reputation, and boost local search visibility. He introduces the AAR Method—Appreciate, Address, Redirect—to turn...
By Modern Restaurant Management
Blog•Feb 25, 2026
How Cognitive Insight Fuels Smarter eCommerce Growth
The article argues that Shopify founders’ cognitive self‑awareness, not just AI tools, is the key growth lever in today’s data‑rich eCommerce environment. It outlines five cognitive traits—analytical reasoning, pattern recognition, rapid problem‑solving, logical decision‑making, and adaptability—that consistently separate high‑growth operators...
By eCommerce Fastlane
News•Feb 25, 2026
Why AI May Cause a Lot of Ad Tech Companies to Duck and Cover
At the 12th Kochava Summit, the company unveiled its AI‑driven Atlas Performance platform, aiming to merge measurement with media buying. CEO Charles Manning predicts AI agents will replace much of the ad‑tech middleware, triggering consolidation and a shift toward IO‑level...
By Kochava Blog
News•Feb 25, 2026
OpenAI COO Says Ads Will Be ‘an Iterative Process’
OpenAI has begun serving advertisements to users on its free and Go ChatGPT tiers, initially rolling them out to U.S. customers. COO Brad Lightcap described the rollout as an iterative process that must prioritize user privacy and trust. The company...
By TechCrunch AI
News•Feb 25, 2026
Klaviyo Partners with Google
Klaviyo, a B2C CRM provider, announced a partnership with Google to deliver AI‑driven, autonomous customer experiences across the entire commerce lifecycle. The collaboration merges Google’s search, advertising, AI and messaging capabilities with Klaviyo’s real‑time data platform, which processes 3.4 billion daily...
By destinationCRM (CRM Magazine)
News•Feb 25, 2026
Latest 50+ Must-Know Lead Generation Statistics in 2026
The article aggregates over 50 up‑to‑date lead‑generation statistics for 2026, highlighting that 91% of marketers list lead generation as their top priority and 93% credit personalization with improved leads and purchases. It details benchmark metrics such as an average of...
By SalesHandy
News•Feb 25, 2026
Brave Bison Appoints Ed Knights as Head of Growth
Brave Bison, the UK‑based influencer‑marketing and digital‑media platform, has named Ed Knights as its new Head of Growth. Knights joins from senior roles at Born Social and M&C Saatchi Performance, where he led performance‑driven campaigns for major brands. The appointment...
By Campaign UK
News•Feb 25, 2026
Olympic Snowboarder Maddie Mastro Generated The Biggest Engagement Surge On Team USA’s Instagram – All On Organic Content
U.S. halfpipe snowboarder Maddie Mastro, reigning World Cup champion, generated the largest organic engagement surge among Team USA accounts during the lead‑up to the Milan‑Cortina 2026 Winter Olympics. In the 30 days surrounding the Games her Instagram engagement rose nearly...
By Net Influencer
News•Feb 25, 2026
AiMCO Wants to End the ‘Wild West’ Era of Influencer Marketing in Australia With Its 2026 Summit
The Australian Influencer Marketing Council (AiMCO) will host its 2026 Summit on Feb 26 in Sydney, aiming to shift the perception of influencer marketing from a “Wild West” to a disciplined, brand‑ready channel. The not‑for‑profit body, which introduced Australia’s first influencer...
By Net Influencer
Blog•Feb 25, 2026
The Platform That Broke Your SEO Strategy Is Now an AI Shopping Engine
Reddit announced a test of an AI‑powered product carousel that appears in its internal search results, surfacing items discussed in community threads and supplemented by partner product feeds. The feature, currently limited to U.S. users and consumer‑electronics queries, turns Reddit...
By eCommerce Fastlane
News•Feb 25, 2026
Digital Media Company Raptive Crosses $4B In Publisher Payouts
Raptive, the ad‑management platform for independent sites, announced it has paid $4 billion to its publisher partners, confirming its status among the top‑10 global media companies. The network now spans more than 6,500 premium sites, reaching 223 million unique monthly visitors and...
By Net Influencer
News•Feb 25, 2026
Anthropic Clarifies How Claude Bots Crawl Sites and How to Block Them
Anthropic updated its crawler documentation, detailing three distinct user agents—ClaudeBot, Claude‑User, and Claude‑SearchBot—and their respective functions. ClaudeBot gathers public web content for training Anthropic’s generative AI models, Claude‑User retrieves pages in response to user queries, and Claude‑SearchBot indexes sites to...
By Search Engine Land
Blog•Feb 25, 2026
Holiday Email Marketing Guide: Tips + Real-World Examples
The guide outlines a data‑driven holiday email marketing strategy as online sales surge to $296.7 billion, emphasizing early planning, personalization, and creative content. It highlights the channel’s strong ROI—$10 to $36 for every dollar spent—and warns of inbox fatigue as two‑thirds...
By eCommerce Fastlane