Today's Digital Marketing Pulse
Updated 3h agoLife360 acquires Nativo and Fantix AI unit for $120M to launch family‑focused ad platform
Life360 accelerated its entry into advertising by acquiring Fantix’s AI‑driven ad unit and the native‑ad platform Nativo for $120 million. Nativo generated $63 million in revenue in 2023, and its white‑label ad server now powers Life360’s family‑focused ad stack, enabling location‑based, privacy‑safe targeting.
Also developing:
News•Mar 2, 2026
DFS Partners with ITV to Deliver an Integrated Marketing Campaign with Britain’s Got Talent
DFS has partnered with ITV to embed its brand into the 19th season of Britain’s Got Talent, featuring 10‑second TV commercials and bespoke sofas on set. The campaign includes an Amanda Holden‑branded sofa collection, social media sponsorship, and a competition offering tickets and £2,000 in DFS credit. DFS will extend the activation through organic social, influencer partnerships, CRM, in‑store digital displays and pop‑up experiences. The partnership runs from February to May 2026 and is brokered by EssenceMediacom.
By Retail Times (UK)
News•Mar 2, 2026
Why Multilingual Content Conversion Is the Missing Link in Retail Growth
Retailers aiming for 2026 growth are realizing that multilingual discovery alone does not translate into sales. AI‑driven search engines now treat simple translations as low‑authority, reducing visibility in key markets. At the same time, poorly adapted product pages, checkout flows,...
By Total Retail
News•Mar 2, 2026
India’s Ad Watchdog Deploys Influencers to Combat Greenwashing, Dark Patterns
The Advertising Standards Council of India (ASCI) has rolled out its first influencer‑led consumer awareness campaign targeting greenwashing and dark‑pattern advertising. Eight prominent Indian creators, including Shraddha Jain and Aisha Ahmed, will disseminate educational content on evaluating sustainability claims and...
By Net Influencer
News•Mar 2, 2026
Creator-Led Agency The Now Agency Launches, Secures BJ’s Restaurants, MLSE Among Early Clients
The Now Agency, a creator‑led social‑native firm founded by Gabe Feldman and Jonathan Chanti, officially launched in June 2025 under the Reign Maker Group. Within its first year it landed marquee clients including BJ’s Restaurants, Les Mills, Maple Leaf Sports & Entertainment,...
By Net Influencer
News•Mar 2, 2026
From Dubai to Miami Beach, Creator Economy Conferences Fill April 2026 Calendar
April 2026 will host a packed lineup of creator‑economy conferences across Dubai, New York, London, Lisbon, Los Angeles and more. Events such as the Dubai Creator Summit, Social Media Week, NAB Show and Canva Create bring together nano‑to‑macro influencers, brands, marketers and...
By Net Influencer
News•Mar 2, 2026
Inside Mercedes-Benz’s Custom Amazon Prime Video Ads Push Around the NBA
Mercedes‑Benz USA teamed with Amazon Ads to launch a series of custom creative spots that aired during Prime Video’s NBA broadcasts in January and February, featuring Dirk Nowitzki showcasing GLS features. The campaign targets younger, diversified luxury buyers by leveraging live‑sports...
By Marketing Dive
News•Mar 2, 2026
AiMCO Recognizes Top Creators, Brands, And Agencies At Inaugural Sydney Summit And Awards
Australia’s Influencer Marketing Council (AiMCO) held its first summit and the 2025 AiMCO Awards in Sydney, celebrating creators, brands, agencies and technology partners. The event highlighted the “Creator Era” theme and featured keynotes from major players such as MECCA, Tourism...
By Net Influencer
Blog•Mar 2, 2026
What Salesforce’s Consumption-Based Pricing Means for Martech
Salesforce’s Data 360 is moving to a consumption‑based pricing model, replacing the traditional seat‑and‑channel fees that have dominated Martech. The new approach charges customers only for actual data ingestion, profile unification, segmentation and activation events, making costs directly tied to...
By Salesforce Ben
News•Mar 2, 2026
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV
Smartly announced an integration with Amazon DSP that lets advertisers extend their video campaigns to Amazon’s premium connected‑TV inventory, including Prime Video, Fire TV, and third‑party publishers. The partnership embeds AI‑driven creative optimization and personalization directly into Smartly’s platform, eliminating...
By MarTech Series
News•Mar 2, 2026
YouTube’s AI Slop Problem And How Marketers Can Compete via @Sejournal, @MattGSouthern
YouTube’s platform is being flooded by low‑quality, mass‑produced AI videos, dubbed “AI slop,” which now appear in roughly one‑in‑five Shorts recommendations to new users. A Kapwing analysis identified 278 dedicated AI slop channels that together generated 63 billion views, 221 million subscribers...
By Search Engine Journal
Blog•Mar 2, 2026
From ACR Pioneer to Agentic Ad Ops: Zeev Neumeier’s Next Act: Gray Swan
Zeev Neumeier, the co‑founder of the ACR pioneer Inscape, launched Gray Swan to bring agentic AI to the chaotic world of CTV ad operations. The platform ingests massive ad‑tech datasets, builds contextual models, and automates decisions that previously required hours...
By TVREV
![Why SEO Now Depends on Citation-Worthy Content [Webinar] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/0e7a6e922f23c0e0633be05c5fd71eaa.webp)
News•Mar 2, 2026
Why SEO Now Depends on Citation-Worthy Content [Webinar] via @Sejournal, @Hethr_campbell
Large language models now power AI‑driven search experiences such as ChatGPT, Gemini, and Google AI Overviews, shifting visibility from traditional blue‑link results to answer snippets that cite trusted sources. Marketers must create citation‑worthy content—research, educational, comparison, and expert contributions—to be...
By Search Engine Journal
News•Mar 2, 2026
AI Bots Don’t Need Markdown Pages
Publishers are experimenting with serving Markdown‑only versions of pages to generative AI bots, hoping to reduce crawl load and boost bot traffic. Early tests show modest increases in bot visits but no measurable lift in search visibility. Google and Bing...
By Practical Ecommerce
News•Mar 2, 2026
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Criteo has become the first advertising‑technology partner in OpenAI’s ChatGPT Free and Go advertising pilot in the United States. The integration lets brands run Criteo‑powered ads directly within the ChatGPT interface, leveraging the platform’s commerce‑focused AI decisioning. Early data shows...
By MarTech Series
News•Mar 2, 2026
Home Centre Ramadan Campaign Drives 595% Uplift in Engagement
Home Centre’s Ramadan campaign leveraged three gamified hero films to transform passive viewers into active participants, delivering a 595% surge in comment activity compared with the previous year. The social‑first rollout across Instagram, TikTok, Snapchat and other channels reached 70% of...
By Campaign Middle East
News•Mar 2, 2026
TMW Raids TBWA\Media Arts Lab for New Strategy Chief
TMW, now part of Accenture Song, has appointed Jasmin Kocur as group strategy director to co‑lead its earned‑first team. Kocur arrives from TBWA\Media Arts Lab after a decade at Digitas, bringing deep social, creator and campaign expertise. The move expands...
By DecisionMarketing
Blog•Mar 2, 2026
10 Best Email List Management Tools for 2026 (Expert Comparison)
Neal Schaffer’s guide ranks the top ten email list management platforms for 2026, highlighting free‑plan generosity, automation depth, and integration capabilities. The analysis shows Sender and MailerLite provide the most generous free tiers, while tools like Klaviyo and ActiveCampaign excel for...
By Neal Schaffer’s Blog
News•Mar 2, 2026
Sofology Scoops up the Positivity of Being a Bit Fussy
British sofa retailer Sofology is extending its “So fussy” creative platform with a new multi‑channel campaign that celebrates picky consumers as discerning shoppers. The ad, produced by TBWA\\MCR, uses an ice‑cream‑making metaphor to showcase attention to detail and premium quality....
By DecisionMarketing
News•Mar 2, 2026
Wickes Retail Media to Connect Brands with Home Improvement Customers
Wickes has launched Wickes Connected Retail Media, a first‑of‑its‑kind retail media network for the UK home‑improvement category, offering both onsite and offsite advertising capabilities from day one. The platform, built with Epsilon’s COREid identity graph, merges digital and in‑store signals...
By ChannelX (formerly Tamebay)
News•Mar 2, 2026
Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions
Abstract Infosys announced a major expansion of its digital services, adding a full suite of advanced SEO and integrated digital marketing solutions. The new portfolio includes technical SEO audits, structured data, link building, local search, multi‑channel campaigns, and real‑time performance...
By MarTech Series
News•Mar 2, 2026
VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms
VisibleFirst has released a free WordPress plugin that enhances AI‑search visibility, enabling businesses to be recommended by platforms such as ChatGPT, Claude, Gemini, and Google AI Overviews. The tool provides an AI Visibility Score dashboard, auto‑generates an llms.txt file, adds...
By MarTech Series
News•Mar 2, 2026
New “Voiceprint” Claude Plugin Clones Your Writing Style via @Sejournal, @Martinibuster
A new Claude Code plugin called Voiceprint generates a linguistic fingerprint of a user's writing style by analyzing five sample texts across varied emotional tones. Leveraging stylometric techniques—function‑word frequency, sentence‑length burstiness, and punctuation habits—the tool creates personalized output that mirrors...
By Search Engine Journal
News•Mar 2, 2026
888 and William Hill Owner Appoints Search Agency
The parent company of online gambling operators 888 and William Hill has engaged a specialist search agency to lead a senior‑leadership recruitment drive. The move follows a closed internal review of the business’s strategic direction. The appointment signals a focus...
By Campaign UK
News•Mar 2, 2026
Structuring Problem-Solution Commercials
Jeffrey Hedquist outlines a proven framework for problem‑solution radio commercials, emphasizing that credibility begins with a believable problem. He advises sequencing the ad: present the problem, tell an emotional solution story, then, if needed, reveal price after trust and value...
By Radio Ink
News•Mar 2, 2026
Signals, Silos and Standardisation: Unpacking the Knowledge Gaps in CTV Trading
IAB Europe’s first Attitudes to Digital Advertising report shows programmatic CTV adoption rising but fragmented, with 21% of respondents handling over 81% of their CTV inventory programmatically while 18% cannot gauge their own activity. The survey highlights opaque supply paths,...
By VideoWeek (UK/Europe)
News•Mar 2, 2026
How to Restore Trust in Your Marketing Measurement
Platform bias and recent privacy changes have crippled traditional attribution, with Safari stripping click IDs and Apple’s ATT limiting app‑to‑web tracking. This erosion of reliable user‑journey data fuels distrust among marketers, finance leaders, and the C‑suite, who see rising unattributed...
By DecisionMarketing
Blog•Mar 2, 2026
Meta Ends Credit Card Payments for DTC Ad Accounts—Amazon Next?
Meta announced that, effective March 2, it will no longer accept credit card payments for high‑spend direct‑to‑consumer advertising accounts, requiring a switch to monthly invoicing by March 31. The new billing model extends a credit line based on account history...
By EcomCrew
News•Mar 2, 2026
Fibr.ai Wants to Re-Invent CRO with an Agentic Web Experience Layer. Here’s Why It Matters
Fibr.ai is launching an AI‑driven conversion rate optimization platform that automates hypothesis generation, variant creation, testing, and winner selection. The system scans URLs, builds personalized page variations, and monitors performance, while marketers retain a human‑in‑the‑loop for review. It extends personalization...
By Diginomica
News•Mar 2, 2026
Stagwell and Emberos Launch Agentic Tool to Help Brands Navigate AI Search
Stagwell, together with AI‑visibility startup Emberos, has launched Stagwell Search+, an AI‑agent‑driven platform designed to boost brand discoverability in AI‑generated search results. The solution, built by Assembly, combines monitoring, predictive strategy, workflow automation, e‑commerce focus, and governance across paid, owned,...
By Adweek AI
News•Mar 2, 2026
Chupa Chups Wraps up "Hardest to Open Lollipop Yet"
Chupa Chups partnered with ad agency BBH to launch a social campaign featuring a lollipop engineered to be the "hardest to open". The confection is encased in a carbon‑composite shell, coated with silicon carbide, wrapped in aramid fibres, and finally dipped...
By Campaign UK
News•Mar 2, 2026
Plurio Raises $3.5 Million to Bring Agentic AI to Performance Marketing
San Francisco‑based Plurio announced a $3.5 million seed round to accelerate its AI‑driven performance‑marketing agent. The platform ingests cross‑channel campaign data, forecasts downstream results and can automatically apply approved changes on Meta, Google and TikTok. Plurio already oversees more than $100 million...
By Adweek AI
News•Mar 2, 2026
Why Binary Audience Decisions Aren’t Fit For The Agentic Era
The article argues that traditional Boolean audience segments have become a bottleneck in the era of AI‑driven, millisecond‑level ad decisioning. As publishers, measurement firms, and first‑party data sources flood the bid stream with real‑time signals, the combinatorial possibilities outpace any...
By AdExchanger
News•Mar 2, 2026
THE SHOUT GROUP and Tropicana Twister Scale Up ‘Multiply the Goodness’ for Ramadan and Raya
THE SHOUT GROUP and Tropicana Twister are relaunching the award‑winning “Multiply the Goodness” campaign for Ramadan and Raya, scaling it from a seasonal kindness drive to a lasting social‑impact platform. This year the focus shifts to Project 100, a partnership with Epic...
By Campaign Brief Asia
News•Mar 2, 2026
Bunnings’ Justine Mills & CommBank’s Jo Boundy Talk Retail Media’s Transformative Business Effects
Bunnings’ marketing chief Justine Mills and CommBank’s Jo Boundy discussed the disruptive potential of retail media during B&T’s CMO Power List interview. They highlighted how Hammer Media reshapes supplier‑to‑consumer engagement and how Bunnings is now acting as a publisher, leveraging...
By B&T (Australia)
News•Mar 2, 2026
TAG Wins Skin Control Account To Drive Next Phase Of Digital Growth
Digital growth consultancy TAG announced it has secured Australian skincare brand Skin Control as a new client, expanding its portfolio that already includes MYOB, Modibodi, Morgans, Australian Unity and Nala. The partnership tasks TAG with overseeing strategy, marketing and technology...
By B&T (Australia)
News•Mar 1, 2026
How Mars Australia and Amazon Ads Accelerated Growth for DINE with AI-Powered Cat Decoder Campaign via EssenceMediacom
Mars Australia’s DINE brand partnered with Amazon Ads and EssenceMediacom to launch the AI‑driven “Cat Decoder” campaign, letting cat owners upload photos and receive personalized video translations of their pets. The full‑funnel activation spanned Amazon’s canvas—including Prime Video and the...
By Campaign Brief
News•Mar 1, 2026
Instagram Opens up Content Scheduling to All Users
Instagram is rolling out its creator‑focused tools to all public accounts, removing the previous requirement to switch to Professional Mode. The update adds the insights dashboard, content scheduling, and trending audio features for every user. More advanced options, such as...
By Social Media Today
News•Mar 1, 2026
X Tests Experimental Topic Feed Filter
X has begun a public test of a new topic‑feed filter that lets users emphasize chosen news categories in their For You stream. The feature debuted on iOS for U.S. and Canadian users and was quickly expanded to a slate...
By Social Media Today
News•Mar 1, 2026
TikTok Publishes Latest EU Usage, Enforcement Data
TikTok’s latest EU transparency report shows its monthly active audience in Europe rose to 178 million, an 8‑million jump and a 31% increase since October 2023. The platform removed about 112 million pieces of content between July and December 2025, with automated systems handling...
By Social Media Today
News•Mar 1, 2026
Instagram Introduces Thumbnail Post Editing for Grids
Instagram has added a new profile‑grid customization feature that allows users to edit the thumbnail images displayed on their profile grid. The update follows a January 2025 preview and coincides with the platform’s shift to larger, Reels‑compatible thumbnails. While casual users...
By Social Media Today
News•Mar 1, 2026
QBE and Sydney Swans Mark 40‑year Partnership with Integrated Campaign via The Core Agency
QBE Insurance marks 40 years with the Sydney Swans, one of the longest-running sports sponsorships in Australia. To celebrate, The Core Agency rolled out an integrated campaign featuring out‑of‑home billboards, a digital video series and season‑long online activations. The partnership...
By Campaign Brief
News•Mar 1, 2026
Newcastle Permanent Is “Head and Heart Approved” In New Creative Platform via Enigma
Newcastle Permanent launched a new creative platform called “Head and Heart Approved,” developed by indie agency Enigma. The campaign visualizes the tension between rational and emotional decision‑making, positioning the bank as a choice both the head and heart can agree...
By Campaign Brief
News•Mar 1, 2026
The Role of AI Transcription in the Future of Video Searches and Discovery
AI transcription is turning spoken video into searchable, time‑stamped text, addressing the long‑standing difficulty of locating specific information within video libraries. Modern speech‑recognition models now handle diverse accents and technical vocabularies with high accuracy, enabling instant transcript generation. By converting...
By Retail Insider Canada
Blog•Mar 1, 2026
What Is Happening With AI With Ann Handley – This Week’s Thinking With Mitch Joel Conversation
In a new episode of Thinking With Mitch Joel, marketing veteran Ann Handley critiques the panic surrounding AI, arguing that hype outpaces proof. She challenges the claim that AI will eliminate half of white‑collar jobs, emphasizing that technological capability doesn’t...
By Six Pixels of Separation
Blog•Mar 1, 2026
Email Cadence: How Often Should You Email Customers?
Marketers are wrestling with the optimal email cadence – the frequency and sequencing of messages that keep customers engaged without causing fatigue. MailerLite’s analysis of over one million 2024 campaigns shows that twice‑weekly sends deliver the highest click‑through rate (5.8%)...
By eCommerce Fastlane
News•Feb 28, 2026
Modern Retail Podcast: Marketing Is Experiencing an AI Reckoning
In the latest Modern Retail Podcast, co‑hosts Gabriela Barkho and Melissa Daniels, joined by executive editor Anna Hensel, examine how artificial intelligence is reshaping retail marketing. They note that rising customer‑acquisition costs and a more discerning shopper base are driving...
By Modern Retail
News•Feb 28, 2026
10 Best Ways for Indie Artists to Promote Their Music Online
Billboard’s 2026 guide outlines a step‑by‑step playbook for indie musicians to amplify their online presence. It urges artists to concentrate on one or two core social platforms, build a dedicated website for direct fan interaction, and integrate streaming, email newsletters,...
By Billboard
Podcast•Feb 27, 2026•55 min
Your Creators Aren’t Lazy — Your Incentives Are Broken
In this episode, Brywin (CMO) and Parker (CEO) dive into the biggest challenge brands face on TikTok Shop: how to properly incentivize creators. They outline a four‑layer incentive framework—GMV leaderboard rewards, volume completion bonuses, fast‑mover contests, and daily raffle draws—to...
By Secrets To Scaling Your Ecommerce Brand
News•Feb 27, 2026
Microsoft Ads Launches Self-Serve Negative Keyword Lists
Microsoft Advertising has introduced self‑serve shared negative keyword lists, allowing advertisers to create, edit, and apply up to 5,000 negative keywords directly in the UI. The lists can be attached at the campaign or account level and support exact and...
By Search Engine Land
News•Feb 27, 2026
Google Publishes New Google Ads Passkey Help Doc
Google has released a new help document that explains how passkeys work within Google Ads, offering a password‑less, phishing‑resistant login method. The guide details when passkeys are mandatory, such as for user‑access changes and account‑linking updates, and outlines device requirements...
By Search Engine Land