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Apple, Google Wallets Get Personal

Digital‑wallet platforms from Apple and Google are evolving beyond simple payments, with startups like Badge turning them into interactive commerce channels. Badge’s infrastructure lets brands push real‑time, location‑aware offers and loyalty updates directly to a consumer’s wallet. The San‑Francisco‑based company recently closed a $13.8 million round, bringing total funding to $17.1 million and cementing partnerships with both Apple and Google. Early adopters such as Carrefour and HOKA are already using geofenced notifications to drive in‑store traffic and personalized promotions.