Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
Thorne Taps Misty Copeland and Lana Condor for Women’s Health Campaign
Thorne, a supplement and health‑solutions brand, announced two new products—Perimenopause Complete and Women’s Libido Boost—targeting under‑served stages of women’s health. The company enlisted ballet star and activist Misty Copeland to front the perimenopause line and actress Lana Condor to promote the libido supplement. Executives say the campaign seeks to replace fragmented information with science‑backed solutions that resonate with women’s biology and life stage. The dual‑ambassador approach aims to broaden awareness and drive adoption across diverse consumer segments.
Spotware Launches cTrader Leads
Spotware has launched cTrader Leads, a free acquisition channel that routes prospective traders from the cTrader Store and cross‑broker apps directly to brokers. Leveraging more than 11 million active cTrader users, the program delivers intent‑rich leads tied to each broker’s preferred...
Niche, Cryptic, Trippy: Coachella’s Billboards Are a Preview of Music Branding in 2026
Coachella 2026’s desert billboard campaign features cryptic, font‑driven visuals for headliners such as Justin Bieber, Katseye, Karol G and others. The ads replace traditional copy with niche aesthetics—gooey neon fonts, emoji mosaics, and minimalist typography—turning each sign into a brand signal...
How Aldi Wants to Get Belgians on Board with Private-Label Beauty
Aldi is launching its private‑label beauty range, Lacura, across Belgian stores to capture price‑sensitive shoppers. Belgian women spend about $488 annually on cosmetics, and 64 % say they would switch from premium brands to a discount alternative. Despite this willingness, 60 %...
The Personal Branding Paradox
Manish Pandey argues that creators are chasing a fake authenticity, over‑optimizing their image while neglecting genuine connection. In 2026 the most effective personal branding strategy hinges on consistency, niche specificity, depth of content, and building a tight community rather than...
Xbox Game Pass April Wave Adds Award-Winning Hades 2 and Swaps Out Legacy Titles
Microsoft’s Xbox Game Pass adds the award‑winning Hades 2 on April 14, alongside a slate of new indie and strategy games, while retiring several older titles. The move sharpens the service’s value proposition against competing subscription platforms.
HubSpot Renames Inbound Conference to "Unbound" To Spotlight AI Marketing
HubSpot announced that its flagship Inbound conference will be rebranded as "Unbound," reflecting a strategic pivot toward generative AI and broader product offerings. The change follows a steep stock decline and the rollout of 18 new AI agents, underscoring the...
PlayStation Launches "The Playerbase" To Scan Fans Into Gran Turismo 7
Sony Interactive Entertainment unveiled The Playerbase, a program that will scan the likeness of a chosen PlayStation fan into Gran Turismo 7. The limited‑time initiative, announced by VP Isabelle Tomatis, will later roll out to additional PlayStation Studios titles.
Google Says It Can Handle Multiple URLs To The Same Content via @Sejournal, @Martinibuster
Google’s John Mueller clarified that having multiple URLs point to the same content does not trigger a penalty or ranking demotion. The search engine will automatically choose a canonical version, but site owners can influence that choice with proper technical...
Birla Estates Launches ‘Built with All Heart’ Campaign with Gujarat Titans
Birla Estates, a unit of Aditya Birla Real Estate, has launched the ‘Built with All Heart’ campaign in partnership with IPL franchise Gujarat Titans for the 2026 season. The initiative blends digital, social and on‑ground activations to deepen fan engagement,...
Ipsy Joins the WNBA Craze as the Official Beauty Partner of the Las Vegas Aces
Ipsy announced a three‑year partnership making it the official beauty partner of the Las Vegas Aces, the WNBA champion team. The deal puts Ipsy’s logo on jerseys, the free‑throw line and arena backboard, and includes game‑day activations and a media‑day...
Renault Group Bundles Charging Activities Under New ‘Plug Inn’ Brand
Renault Group has folded its Mobilize Beyond Automotive charging business into its core operations and rebranded the portfolio as Plug Inn. The new brand covers the bidirectional Powerbox, the Charge Pass subscription and the fast‑charging network, now called Plug Inn Fast Charge....
Publishers Get a New Revenue Line as Brambles.ai and Shopnomix Bring AI Commerce Into Editorial Content
Brambles.ai and Shopnomix have partnered to embed conversational AI shopping directly into editorial content, allowing readers to discover and purchase products from over 50,000 brands without leaving the page. The integration combines Brambles.ai’s on‑page chat interface with Shopnomix’s product data,...
KFC India Launches Crispy ShaWOWrma Wrap with New Campaign
KFC India has introduced the Crispy ShaWOWrma Wrap, a shawarma‑inspired chicken wrap, through a new advertising campaign starring actress Priyamani and influencer Ashlesha Thakur. The 30‑second film depicts a mother‑daughter exchange about when to eat, turning a hesitant "naa" into...
Are We Following Strategy Anymore? Or Are We Following Each Other?
Manisha Bhatia observes a cultural shift in the UAE where businesses are abandoning rigid marketing playbooks in favor of instinctive, empathy‑driven collaboration. Restaurants, platforms and large conglomerates such as Majid Al Futtaim, Talabat and Careem are actively lowering barriers and sharing resources...
Superdry & Co Picks Verde to Style New Online Strategy
Superdry & Co, fresh from a brand‑centric rebrand, has hired SEO specialist Verde Digital to revamp its digital marketing. Verde will lead technical SEO, on‑page optimisation and emerging AI‑driven search tactics, targeting non‑brand, category‑level queries. The agency’s audit revealed untapped...
Lippe Taylor and Twelvenote Rebrand as /Prompt, Betting on AI-Native Future
Lippe Taylor and its sister agency Twelvenote have unified under the single brand /prompt, discarding their legacy names. The AI‑focused joint venture launched in 2023 now becomes the agencies' sole identity, with CEO Paul Dyer remaining at the helm. Historically...
![How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://cdn.searchenginejournal.com/wp-content/uploads/2026/03/6-634.png)
How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] via @Sejournal, @Hethr_campbell
Search Engine Journal is hosting a webinar where Writesonic CEO Sam Garg will reveal how more than 500 million AI‑driven conversations expose the citation signals that power ChatGPT, Perplexity and Gemini. Attendees will learn which content types and placements actually earn...
Build Content Systems, Not Just One‑Off Posts
The real value in content isn’t only the output. It’s the infrastructure underneath it. How do you notice patterns? How do you store what worked? How do you avoid starting from zero every day? How do you turn one insight into many useful outputs? That’s the...
Key Themes at SXSW 2026 with Omnicom's Greg Brown
In this episode, Omnicom SVP of Innovation Greg Brown breaks down the six strategic themes from Omnicom’s SXSW 2026 recap, highlighting the shift from a reach‑driven economy to a trust‑driven, AI‑infused landscape. He explains how brands must move from traditional...
Levi’s Accelerates Growth as ‘DTC-First’ Strategy Pays Off
Levi Strauss & Co. posted first‑quarter net revenue of $1.7 billion, a 14% year‑on‑year increase, driven by a 16% rise in direct‑to‑consumer sales that now represent 52% of total revenue. The company lifted its full‑year 2026 outlook, forecasting 6% revenue growth...
Customer Interaction Platform Angoor AI Raises Pre-Seed Round Led by Venturizer
Angoor AI, an AI‑native customer interaction platform founded in 2023, closed a pre‑seed round of roughly $240,000 (Rs 2 crore) led by Venturizer, with several angel investors joining. The funding will fuel the build‑out of its enterprise sales team, expand product and...
Luxury Unfiltered: Kering’s 80pc Opportunity Starts with a Question Most Brands Won’t Ask
Kering currently commands roughly 20% of a $380 billion luxury market, leaving an $305 billion opportunity that CEO Luca de Meo aims to capture. De Meo, who turned around Renault’s €8 billion loss with a purpose‑driven brand story, now wants Kering to redefine the emotional...
Replies Boost Followers: End Posts with a Question
We analyzed 21,864 Threads posts last month. Creators who got 500+ replies grew 10% in followers. Likes are nice. Replies move the needle. If your posts aren't getting replies, add a question at the end. Simple.
Aries Agro Taps Sourav Ganguly to Strengthen Brand Trust Among Farmers
Aries Agro Limited has appointed former Indian cricket captain Sourav Ganguly as its brand champion to deepen engagement with the farming community. The partnership will launch an integrated campaign across television, digital platforms, and on‑ground farmer events, promoting scientific crop...
ATTACK and CJ WORX Turn Fragrance Tech Into Behaviour with ‘Tap Tap, Pull Pull, Hug Hug’
ATTACK Detergent, in partnership with CJ WORX, launched a Thailand‑wide campaign that turns its micro‑encapsulation fragrance technology into everyday gestures. The "Tap Tap, Pull Pull, Hug Hug" routine lets consumers activate scent by tapping shoulders, stretching fabric or hugging, making freshness a visible behavior....
Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep
Liquid Death, the metal‑themed canned water brand, has adopted Ibotta’s LiveLift platform to measure the incremental sales impact of its promotions in near real time. By comparing shoppers exposed to offers with a control group, the brand can identify which...
The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI
AI has become ubiquitous in advertising, with 83% of ad executives now using it in creative workflows, up from 60% in 2024, and 86% of video‑ad buyers planning AI‑generated content. While generative tools accelerate idea prototyping, studies from Wharton and...
The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI
Marketers are rapidly embedding generative AI into ad creation, with 83% of ad executives reporting deployment, up from 60% in 2024. While AI accelerates idea generation and video production, studies show it narrows idea diversity and reduces originality. High‑profile AI‑driven...
Who Is OpenAI’s Global Head of Ads, David Dugan?
David Dugan, a veteran of Meta’s advertising empire, has been appointed OpenAI’s global head of ads. His résumé includes leading Meta’s worldwide agency partnerships, selling BzzAgent to Tesco, and steering Havas Arnold Worldwide. OpenAI, which is burning cash as it...
The Year-Effect: How the Sports Industry Is Rethinking Marketing Ahead of the 2026 Mega-Events
The sports industry faces a "Year-Effect" in 2026 as the FIFA World Cup, Winter Olympics, Formula 1 and MotoGP converge, forcing brands to rethink acquisition and monetization. Experts label the shift from Sports Marketing 6.0 to 7.0, where AI drives real‑time micromoment...
Ergobaby Is Revamping Its Website and Packaging to Better Resonate with Young Parents
Ergobaby is rolling out a brand refresh aimed at Gen Z and millennial parents, debuting a new website on April 8 that features lifestyle imagery, CGI fit explainers, a product‑finder quiz and 360‑degree videos. The company is widening its retail footprint with...
Razer Strengthens Global PR and Partnerships Leadership
Razer Inc. has promoted Nikhil Kharoo to senior director, global head of PR and partnerships, expanding his remit to oversee communications, AI projects and brand collaborations across the US, Europe and Asia. Kharoo, who joined Razer in 2024 after senior...
Breitling Launches $11,000 Aston Martin‑Branded Watch, 1,959‑Piece Run
Breitling unveiled an Aston Martin‑branded timepiece in Amsterdam’s PC Hooftstraat, pricing it at just over €10,000 (about $11,000). The watch is limited to 1,959 pieces—a nod to Aston Martin’s 1959 debut in Formula 1 and Le Mans—with 25 units earmarked for the Netherlands.
One Prompt Generates Full Threads Report via Threadsight
You can get a full report of your Threads with one prompt if you are using @threadsight.xyz So easy..!
Lifecycle Emails Drive Monthly-to-Annual Subscription Upgrades
We now send our users multiple emails... When they sign up When they upgrade When they churn To turn monthly subscriptions into annual What next?
HarperCollins Is Turning Authors’ Books Into AI YouTube Shorts
HarperCollins has signed a multiyear agreement with AI‑powered studio Toonstar to convert the publisher’s top‑selling titles into short‑form animated videos for YouTube. The partnership will generate a pipeline of AI‑driven YouTube Shorts designed to capture the attention of younger viewers...
Low Ad Strength Delivers Highest ROAS, Ignore Metrics
It’s eye-opening to see that 'Poor' Ad Strength ads actually yielded the best ROAS (327.65%) in this study of 20,000 accounts. Don't let Google's structural completeness metrics distract you from real bottom-line efficiency. #DigitalMarketing #PerformanceMarketing https://t.co/BQDpHJJtWL
Volkswagen Picks Agency to Lead Global Social Media Strategy
Volkswagen has selected Jung von Matt SPREE as its global social‑media lead agency, covering platforms such as Instagram, TikTok, YouTube, LinkedIn, Threads and Facebook. The agency will advise the brand communications team, run headquarters’ channels, build communities, launch campaigns and...
DoorDash Taps Airbnb’s Nick Sinclair to Lead ANZ Marketing
DoorDash has appointed Nick Sinclair, former Airbnb marketing chief for APAC, as its marketing director for Australia and New Zealand. Sinclair will be responsible for brand, growth, retention and partnership initiatives across the region, reporting to the global CMO while sitting...
Answer Engine Optimization Boosts Conversions by 40%
Misunderstood Marketing - : The 40% Conversion Moat: Why Answer Engine Optimization Is the New Discovery Standard https://t.co/RRwJAIWTjG
Your Most Important Customer? The AI Agent
AI‑powered shopping agents are reshaping retail by prioritizing real‑time inventory, price and verified product data over traditional brand awareness. When a consumer asks an agent for the best running shoe under $120 with next‑day delivery, the algorithm evaluates live data...
Medvi’s $1.8B Telehealth Surge Stalls Over AI‑Generated Doctor Ads
Medvi, an AI‑driven telehealth firm that posted $401 million in revenue last year and expects $1.8 billion this year, is being investigated after affiliate marketers ran ads featuring AI‑generated doctors. Regulators and consumer groups say the practice breaches FTC rules and misleads...
AMC Networks Get a New Name
AMC Networks disclosed in an 8‑K filing that it will rebrand as AMC Global Media. CEO Kristin Dolan said the new name reflects a transformation into a studio‑driven, globally focused company with streaming now the leading source of domestic revenue....
Coke CMO’s Lessons on Advertising, Innovation and Surviving Corporate Politics - Walter Susini
In this episode, former Coca‑Cola CMO Walter Susini shares lessons from leading a global icon, emphasizing the power of distinctive brand assets like the Christmas jingle, polar bears, and the contour bottle. He explains why Coca‑Cola sticks with the same...
Paid FSD Users Can Gift a Free Month to Others
Another idea to increase FSD adoption. Allow every paid FSD user to give a free one month gift subscription to another Tesla owner 1. You can only gift someone once, but you can gift a new person every month if...
MAKE Delivers Fruit Riot X Sour Patch Kids Crossover Spot
MAKE, the creative studio behind numerous Sour Patch Kids projects, produced a new commercial for the Fruit Riot × Sour Patch Kids crossover. The spot, developed in partnership with Mondelez and Beyond Better Foods, blends Fruit Riot’s fresh vibe with Sour Patch Kids’ bold, sour‑sweet energy. MAKE handled the entire...
Your Story: Advantage or Hidden Drag—Make It Concise
Your story is either a competitive advantage or a hidden drag. If your team cannot tell it in one sentence, you do not have one yet.
Predictive Sales Analytics: An Invaluable GTM Resource
Predictive sales analytics is reshaping B2B go‑to‑market (GTM) operations by swapping manual spreadsheet forecasts for AI‑driven, data‑backed insights. The technology blends current and historical CRM signals, content usage, and meeting data to surface real‑time account priorities and next‑step recommendations. By...
LLM-Referred Traffic Converts at 30-40% — and Most Enterprises Aren't Optimizing for It
The rise of AI agents is reshaping web discovery, giving birth to Answer Engine Optimization (AEO) where content must be understood and cited by large language models rather than clicked by humans. Enterprises that continue to rely solely on traditional...