Marketing Videos

How Footwear Companies Are Changing
Video‱Mar 30, 2026

How Footwear Companies Are Changing

The video examines how the footwear landscape is reshaping, focusing on Nike’s recent earnings miss, the surge of niche runners like On and Hoka, and Crocs’ unexpected comeback through personalization. It outlines Nike’s 8% sales decline, its aggressive shift to...

By CNBC (main)
We Cut 50% of Spend
 and Doubled Performance (Meta Ads Breakdown)
Video‱Mar 30, 2026

We Cut 50% of Spend
 and Doubled Performance (Meta Ads Breakdown)

The video walks through a performance‑marketing case study where a client’s Meta (Facebook) ad account was radically streamlined—spending was cut roughly half and the number of active ads reduced from 191 to eight—yet key performance metrics surged. By retaining only creatives...

By Tier 11
David’s Bridal CEO Kelly Cook on Betting Big and Knowing When Not To
Video‱Mar 30, 2026

David’s Bridal CEO Kelly Cook on Betting Big and Knowing When Not To

Kelly Cook marks her first year as CEO of David’s Bridal by outlining an aggressive turnaround plan. She has committed roughly $200 million to modernize the brand’s e‑commerce platform and upgrade inventory technology. At the same time, the company has shuttered...

By PYMNTS Media
Instant Impact | A New Way to Stand Out on the Shelf
Video‱Mar 30, 2026

Instant Impact | A New Way to Stand Out on the Shelf

The video introduces “package billboarding,” a tactic where individual product packages are designed to align on the shelf and form a larger, eye‑catching image. Marketers face fierce competition for consumer attention in the crowded consumer‑packaged‑goods aisle, and this approach reframes...

By Ivey Business School (Western University)
Growing Your Audience Is Making You Poorer
Video‱Mar 30, 2026

Growing Your Audience Is Making You Poorer

The video challenges the common belief that growing a follower count automatically boosts a creator’s income. Instead, the presenter argues that the real obstacle is how creators price their sponsorships, and that many are trapped by outdated pricing habits. Three pricing...

By Creator Wizard
Boost E-Commerce SEO: Unlock Driving Traffic Now! #shorts
Video‱Mar 30, 2026

Boost E-Commerce SEO: Unlock Driving Traffic Now! #shorts

The video focuses on a practical SEO playbook for e‑commerce sites selling golf drivers. It advises merchants to align each product page with a targeted keyword theme and to supplement those pages with in‑depth guide articles that answer common buyer...

By Surfside PPC
What Meta Isn't Telling You About Your Creative
Video‱Mar 30, 2026

What Meta Isn't Telling You About Your Creative

John Loomer’s Pubcast spotlights Meta’s persistent opacity around creative‑level performance metrics, arguing that advertisers still cannot see which specific images or videos drive results when using flexible format, related media, or AI‑generated assets. He explains that Meta only reports aggregate rows—single‑media...

By Jon Loomer
What UM Has Learned From a Year of Full Colour Media — with Susan Kingston-Brown
Video‱Mar 30, 2026

What UM Has Learned From a Year of Full Colour Media — with Susan Kingston-Brown

The Media Litter podcast interview with Susan Kingston‑Brown focuses on M’s Full Colour Media, a global omni‑channel planning proposition launched last year to push back against homogenised, algorithm‑driven buying. The initiative was born from research with Oxford’s Saïd Business School...

By The Media Leader
AI Is Killing SEO?! Rank in Google & AI with Semrush One (FULL Tutorial)
Video‱Mar 29, 2026

AI Is Killing SEO?! Rank in Google & AI with Semrush One (FULL Tutorial)

The video warns that AI‑generated answers are eclipsing traditional organic listings, forcing marketers to rethink SEO. It introduces Semrush One as an all‑in‑one solution that merges classic SEO metrics with AI visibility tools, promising to keep sites discoverable whether users...

By Ferdy Korpershoek
My App Made $120K in 24 Hours
Video‱Mar 29, 2026

My App Made $120K in 24 Hours

The video chronicles how Ombberto, founder of the yoga‑focused app Floa, generated more than $120,000 in revenue within 24 hours by employing a tightly orchestrated lifetime‑deal launch. Rather than offering a free trial, he sold lifetime access at three price tiers,...

By Starter Story
The 5 Second Brand Audit For 2026
Video‱Mar 29, 2026

The 5 Second Brand Audit For 2026

The video introduces a "5‑Second Brand Audit" designed for 2026, urging marketers to instantly gauge whether a visitor can grasp a company’s core value proposition within five seconds. It emphasizes checking the homepage, product pages, about page, and top blog...

By Brian Dean (Backlinko)
This Is Why Your Shorts FAIL📉❌
Video‱Mar 29, 2026

This Is Why Your Shorts FAIL📉❌

The video breaks down a simple retention graph that explains why many YouTube Shorts never go viral, emphasizing that viewer drop‑off in the first few seconds is the decisive factor. Data compiled by creator strategist Patty Galloway shows each dot as...

By vidIQ
Audience Segments Change Everything
Video‱Mar 29, 2026

Audience Segments Change Everything

The video spotlights Meta’s audience‑segments tool, launched for manual sales campaigns in summer 2024, and argues it fundamentally reshapes how marketers approach algorithmic targeting. The presenter notes that while the feature is powerful, a majority of advertisers either ignore it or...

By Jon Loomer
How to Do SEO for YouTube Shorts
Video‱Mar 28, 2026

How to Do SEO for YouTube Shorts

The video explains how SEO for YouTube Shorts differs from traditional long‑form video optimization, emphasizing that most viewers discover Shorts by scrolling rather than searching. Because discovery relies on the feed, the title’s primary job is to halt the scroll. A...

By TubeBuddy
ChatGPT Won’t Kill Google Shopping
Video‱Mar 28, 2026

ChatGPT Won’t Kill Google Shopping

The video argues that ChatGPT‑style chat assistants will not displace Google Shopping, because platforms like BatchBT already depend on Google’s shopping feed and SER API to surface products. The speaker highlights that Google’s search index and Merchant Center provide the most...

By Brian Dean (Backlinko)
5 Doctor Marketing Strategies 2026
Video‱Mar 28, 2026

5 Doctor Marketing Strategies 2026

The video outlines five essential marketing tactics for doctors and healthcare practices in 2026, ranging from foundational digital assets to ongoing reputation management. It begins by urging providers to create a robust website that lists every specialty, service, and location,...

By Surfside PPC
Fixing His YouTube Channel in 27 Minutes
Video‱Mar 28, 2026

Fixing His YouTube Channel in 27 Minutes

The video captures a Creator Support session with Mitch, a solo cycling YouTuber who spends years traveling to film high‑production “steepest street” adventures. He struggles to scale output because each episode demands extensive training, travel costs, and editing, making him...

By Creator Support (Colin & Samir)
Amazon's Real Conversion Rate Benchmark Will Shock You #amazonseller #shorts #sellercentral
Video‱Mar 28, 2026

Amazon's Real Conversion Rate Benchmark Will Shock You #amazonseller #shorts #sellercentral

The video highlights Amazon’s conversion‑rate benchmark, noting that the marketplace typically delivers 8‑12% conversion versus the 1‑2% seen on Shopify sites. This stark contrast positions Amazon as a high‑performing sales channel for sellers. Sellers are urged to monitor keyword‑level conversion using...

By My Amazon Guy
What Comes After Labubu? Pop Mart COO Addresses Investor Pressure
Video‱Mar 28, 2026

What Comes After Labubu? Pop Mart COO Addresses Investor Pressure

In an exclusive Beijing interview, Pop Mart’s chief operating officer, SA, outlined the company’s post‑Labubu roadmap, emphasizing a shift from generic trendy toys to an IP‑centric growth model. The discussion traced Pop Mart’s evolution through three distinct phases: early retail...

By CNBC International Live
Inside Alix Earle’s Skincare Launch—And the Business Strategy Behind Her First Brand #AlixEarle
Video‱Mar 27, 2026

Inside Alix Earle’s Skincare Launch—And the Business Strategy Behind Her First Brand #AlixEarle

Alix Earle, the TikTok star known for her massive following, unveiled her first venture—a skincare line called Real Actives—at a secretive Manhattan meeting. The brand, slated for a 2026 launch, marks her transition from influencer to founder, leveraging two years of...

By Fortune Magazine
I Make $30K/Month on Pinterest Affiliate Marketing #shorts
Video‱Mar 27, 2026

I Make $30K/Month on Pinterest Affiliate Marketing #shorts

The video spotlights a Gen X content creator who earns roughly $30,000 a month, largely through Pinterest affiliate marketing. He emphasizes that the income is a blend of several digital‑marketing tactics rather than a single platform. He explains that affiliate commissions...

By Lori Ballen
Winning the Digital Shelf: Acosta Group on AI, Strategy and Growth
Video‱Mar 27, 2026

Winning the Digital Shelf: Acosta Group on AI, Strategy and Growth

The interview at Expo West spotlights how the digital shelf, AI, and strategic focus are reshaping natural‑and‑organic CPG commerce. Shannon Hodok of Acosta Group explains that today’s shopper jumps between mobile, desktop, and physical aisles, turning the purchase path into...

By The Food Institute
Pricing Options and Using a Price Decoy | #salestips #skospeaker
Video‱Mar 27, 2026

Pricing Options and Using a Price Decoy | #salestips #skospeaker

The video explores pricing psychology, focusing on how the number of price options and the use of a decoy influence consumer choice. It outlines three simple rules: with two alternatives, shoppers gravitate to the cheaper; with three, they tend to pick...

By Victor Antonio
Marketers Are in the Gym Turning Holiday Data Into Action #Shorts #Advertising #Marketing
Video‱Mar 27, 2026

Marketers Are in the Gym Turning Holiday Data Into Action #Shorts #Advertising #Marketing

Marketers are urged to treat the post‑holiday period like a training session, mining Q4 2025 data to shape 2026 campaigns rather than taking January off. The video stresses that the wealth of performance insights from the holiday season must be...

By Think with Google
Why This Mystery Box Disaster Revealed a Bigger Problem
Video‱Mar 27, 2026

Why This Mystery Box Disaster Revealed a Bigger Problem

The podcast with Battlebox founder John Roman centers on the company’s mystery‑box subscription model, which now accounts for roughly 70 % of its revenue and drives its brand identity around surprise adventure gear. Roman explains that forecasting demand six months out, managing...

By My Amazon Guy
From Reporting to Real-Time Customer Journeys
Video‱Mar 27, 2026

From Reporting to Real-Time Customer Journeys

The webinar titled “From reporting to real‑time customer journeys” introduced Supermetrics’ data activation layer, positioning it as the bridge between aggregate marketing intelligence and instant, individual‑level actions. presenters Yan Lillum and Jasmine highlighted how the classic top‑mid‑bottom funnel is increasingly...

By Supermetrics
Dentsu's Zac Selby on Measurement Standards, Google's AI Landing Pages, and Apple Maps Ads
Video‱Mar 27, 2026

Dentsu's Zac Selby on Measurement Standards, Google's AI Landing Pages, and Apple Maps Ads

The MadTech podcast episode centers on two pivotal industry shifts: IAB Australia’s new "Future of Measurement" initiative and Google’s controversial AI‑driven landing‑page patent. Host Lindsay Rowntree brings in dentsu SVP Zac Selby and ExchangeWire CEO Rachel Smith to dissect how...

By ExchangeWireTV
Identity Marketing and How Beverage Brands Are Winning Gen Z, with Jon Springer
Video‱Mar 27, 2026

Identity Marketing and How Beverage Brands Are Winning Gen Z, with Jon Springer

The episode explores how beverage companies are leveraging identity marketing to capture Gen Z attention, focusing on two intertwined tactics: real‑time social listening and purpose‑built visual cues. Marketers are treating drinks as social badges, where the product itself signals...

By Ad Age
IAB UK Podcast | How Can We Get Better at Measuring Outcomes for Audio?
Video‱Mar 27, 2026

IAB UK Podcast | How Can We Get Better at Measuring Outcomes for Audio?

The IAB UK podcast episode tackles the growing demand for robust outcome measurement in audio advertising, questioning the industry’s reliance on digital‑centric metrics such as clicks and conversions. Hosts James Chandler, Sarah Gale and Dan Innes‑Taylor argue that linear audio...

By IAB UK
Stop Overthinking: Why Your Competitor Is WINNING! #shorts
Video‱Mar 27, 2026

Stop Overthinking: Why Your Competitor Is WINNING! #shorts

The short video warns companies that over‑thinking their content strategy lets competitors dominate. It uses a client’s request to copy a rival’s approach as a springboard to illustrate why “once‑a‑month” productions are obsolete. The speaker contrasts the client’s monthly, studio‑backed video...

By A. Lee Judge
Most People Don't Know Their Hobby Could Be Worth This Much
Video‱Mar 26, 2026

Most People Don't Know Their Hobby Could Be Worth This Much

The video explains that virtually any legal hobby can be turned into a revenue stream on platforms like TikTok and YouTube, provided creators stay within terms of service. It outlines several monetization tactics—subscription tiers at $3.95, TikTok Shop affiliate sales, the...

By Lori Ballen
The Paris Hilton Brand Generated $4 Billion in Sales - Here's How
Video‱Mar 26, 2026

The Paris Hilton Brand Generated $4 Billion in Sales - Here's How

Paris Hilton’s new venture, 11:11 Media, consolidates her myriad business lines under a single umbrella, aiming to streamline creative and commercial efforts. The company reports that licensed consumer products have amassed $4 billion in retail sales, with fragrance accounting for more...

By CNBC International
March 2026 Demo Day
Video‱Mar 26, 2026

March 2026 Demo Day

Rev Genius hosted its March 2026 Demo Day, a fast‑paced showcase designed to streamline the evaluation of go‑to‑market (GTM) technologies. Over a single session, four vendors—Madic, Vidyard, Tero Agentic, and Revo—each received a 15‑minute slot to demonstrate how their tools...

By RevGenius
The GA4 Audit That Used to Take 4 Hours Now Takes 4 Minutes
Video‱Mar 26, 2026

The GA4 Audit That Used to Take 4 Hours Now Takes 4 Minutes

The video showcases how Claude, an AI language model, can perform a full Google Analytics 4 (GA4) audit in minutes once the MeasureU MCP connector is linked to the property, cutting what used to be a four‑hour manual process down to...

By Jeffalytics (Jeff Sauer)
Ad Agency AI Use and the State of Human Creativity
Video‱Mar 26, 2026

Ad Agency AI Use and the State of Human Creativity

The discussion centers on how Martin, a creative agency, is integrating artificial intelligence into its workflow while preserving human creativity. The firm rolled out AI learning modules to every employee, from creatives to account staff, and now uses the technology to...

By Ad Age
How to Build a Winning SEO Team in 2026
Video‱Mar 26, 2026

How to Build a Winning SEO Team in 2026

The video explains how to build a winning SEO team for 2026, emphasizing that AI is now inseparable from search strategy. With 96% of recent SEO job ads referencing AI, marketers must shift from traditional keyword‑centric tactics to a broader...

By Semrush
WorkSHOPPED: Building a Brand with Dr. Shereene Idriss & the Power of YouTube Shopping
Video‱Mar 26, 2026

WorkSHOPPED: Building a Brand with Dr. Shereene Idriss & the Power of YouTube Shopping

The podcast features dermatologist Dr. Shereen Idriss explaining how she turned her medical expertise into a thriving YouTube presence and eventually a skincare brand, leveraging YouTube Shopping to monetize without compromising educational integrity. Idriss emphasizes that trust, earned by refusing early...

By Creator Insider
TikTok Ads to Get More Disruptive!?
Video‱Mar 26, 2026

TikTok Ads to Get More Disruptive!?

TikTok is rolling out two high‑impact ad products—logo takeover, which places a brand’s emblem on the app’s opening screen, and prime‑time, a sequenced ad slot delivered during the platform’s busiest hours. The move is designed to give advertisers instant visibility...

By ExchangeWireTV
OpenClaw Tutorial | Set Up Your Own AI Agent in 60 Minutes (No Coding)
Video‱Mar 26, 2026

OpenClaw Tutorial | Set Up Your Own AI Agent in 60 Minutes (No Coding)

OpenClaw Tutorial shows how anyone can launch a 24/7 AI assistant without writing code, using a low‑cost virtual private server from Hostinger and Entropic’s API credits. The presenter walks through creating a VPS, deploying OpenClaw, and linking the agent to...

By Ferdy Korpershoek
How AI Exposes Unhealthy Content and What You Can Do About It [VIDEO]
Video‱Mar 26, 2026

How AI Exposes Unhealthy Content and What You Can Do About It [VIDEO]

The webinar “How AI Exposes Unhealthy Content and What You Can Do About It” hosted by CMI and Storyblock examined how generative AI is reshaping content marketing by turning content into an interpretable data set rather than just a publishing...

By Content Marketing Institute
Late Night Lessons in Marketing Agility From CVS #Shorts #Advertising #Marketing
Video‱Mar 26, 2026

Late Night Lessons in Marketing Agility From CVS #Shorts #Advertising #Marketing

CVS turned a data insight about late‑night shoppers into a live marketing campaign in under seven days, moving at what it calls the "speed of culture." The rapid activation allowed the retailer to outpace rivals and generate measurable lifts in...

By Think with Google
Building Confluent: From Open Source Side Project to Public Company | Jay Kreps (Co-Founder and CEO)
Video‱Mar 26, 2026

Building Confluent: From Open Source Side Project to Public Company | Jay Kreps (Co-Founder and CEO)

In this interview, Confluent co‑founder and CEO Jay Kreps recounts how a side project at LinkedIn evolved into a publicly traded data‑streaming company built around Apache Kafka. He outlines the pivotal moments—from the open‑source release to landing the first enterprise...

By First Round Capital
Carla Hassan on Trust, AI, and Leading Under Pressure
Video‱Mar 26, 2026

Carla Hassan on Trust, AI, and Leading Under Pressure

The video features Carla Hassan, chief marketing officer of JPMorgan Chase, discussing how modern CMOs operate under intense pressure from AI, regulation, and a skeptical public. Hassan draws on her refugee background and global experience at PepsiCo to illustrate how personal...

By Think with Google
Starbucks CEO Brian Niccol on Competition and Brand Identity
Video‱Mar 25, 2026

Starbucks CEO Brian Niccol on Competition and Brand Identity

In a recent interview, Starbucks chief executive Brian Niccol addressed how the coffee chain plans to navigate an increasingly crowded specialty‑beverage market while preserving its brand DNA. Niccol emphasized that competition fuels innovation, but Starbucks’ real edge lies in its massive...

By Semafor
The 2026 Blueprint for High-Quality AI Lead Gen
Video‱Mar 25, 2026

The 2026 Blueprint for High-Quality AI Lead Gen

Google Ads product managers Lydia Azaret and Mimi Forsythe discuss a roadmap for high‑quality AI‑driven lead generation in the latest Ads Decoded episode. They outline a step‑by‑step framework that starts with AI‑enhanced lead scoring and extends through rigorous data hygiene,...

By Google Ads
Important Change to SEO (New Google Algorithm Update)
Video‱Mar 25, 2026

Important Change to SEO (New Google Algorithm Update)

The video addresses Google’s March 2026 spam update, urging SEOs to adopt a measured response rather than rushing into fixes. The presenter stresses waiting for the algorithm’s effects to settle, then consulting Google’s spam‑policy documentation. He highlights common pitfalls—doorway pages, expired‑domain redirects,...

By Nathan Gotch
Amazon Best Practices | Startup CPG Webinar
Video‱Mar 25, 2026

Amazon Best Practices | Startup CPG Webinar

The Startup CPG webinar, hosted by founder Daniel and agency partner Rugved of Daybreak, walked CPG founders through practical Amazon selling tactics, promising concrete, data‑driven guidance rather than generic strategy. The core lesson was to validate demand before launching. Using Helium 10,...

By Startup CPG
The Lead Generation Strategy You Need to Implement in 2026
Video‱Mar 25, 2026

The Lead Generation Strategy You Need to Implement in 2026

The video outlines a 2026 lead‑generation playbook built around four systemic shifts that have crippled traditional funnels. Bridget Oor argues that the “mystery tactic” is not a new gadget but a mindset change—moving from static ICPs to behavior‑driven outreach and...

By HubSpot Marketing
"The Explosion of Programmatic AI Plugins": A Coffee With David Ayre, Assembly Global
Video‱Mar 25, 2026

"The Explosion of Programmatic AI Plugins": A Coffee With David Ayre, Assembly Global

In a candid ExchangeWire interview, David Ayre, newly appointed Head of Programmatic for Europe at Assembly Global, explains how the programmatic ecosystem is being reshaped by an explosion of AI‑driven plugins and the rapid rise of connected‑TV (CTV). He frames...

By ExchangeWireTV