The only way for NCAA, conferences & schools to avoid more antitrust lawsuits is for some players to be deemed employees, then unionize & bargain with conferences (since state laws are a hurdle for some public college athletes). Everything else is noise. https://t.co/kXWgyni3L7.
The beauty of pro wrestling is trying to figure out what's real and what's a work but I just have a hard time believing Ari Emanuel stomped his feet and overruled WWE's whole creative apparatus because he was monomaniacally obsessed...

Dusty May, Ollie McLellan, @JessicaBerman1 and The Great Value of Being A Student Manager To Set Up A Career... #sportsbiz #michigan #uconn #finalfour https://t.co/K6IFzbDMQG https://t.co/8VwZHxkaQD
WNBA teams in Cleveland and Detroit don't start play until 2028 and 2029, but they both raised $ at valuations above the expansion fee. CLE sold ~45% at $290M, and DET targetting $325M value for 60%. Philadelphia has longer runway...

HYROX has gone from concept to 1.5M participants globally in less than a decade. So how was it created and what's been the secret to its success? At SportsPro London, CEO & Co-Founder Christian Toetzke will join me on stage to break...
Assuming an extension is involved, Dexter Lawrence currently projects toward a 3 year, $82M contract according to Spotrac's model.
Reminder: Sportico is bringing Invest in Sports to San Francisco May 6. Great lineup of speakers, including: @warriors owner Joe Lacob @AcrewCapital's Theresia Gouw @SacramentoKings owner Vivek Ranadive @ThornsFC/@theportlandfire owner Alex Bhathal https://t.co/BtKMcy5za7

Here's what each of the 31 @NCAA DI conferences will make in units from this year's women's basketball tournament. Payments spread across three years, starting in 2027. 📈: @Sportico, @LevAkabas https://t.co/AH6zhbWGun
Wrote a little bit this morning about AI in media and college sports administration...as well as values, service, and how to get fans (and readers) to trust you again. https://t.co/3aG47EVBNr
Banger @WNBA scoop here from @kbadenhausen. The league's three expansion teams are paying $250M fees, but they're already raising at much higher valuations. Detroit - $325M Cleveland - $290M Also, Will Smith is an investor in Philadelphia. https://t.co/VB2gTICRjE
SCOOP: NBA & WNBA governors are finally voting this week on W expansion in CLE, DET & PHI, per memo sent to teams. Cleveland ($290M) & Detroit ($325M) have raised $ at higher prices than $250M expansion. W team governor...
Trading DL Dexter Lawrence New Team Acquires 2026: $20M 2027: $19.5M #Giants Dead Cap $13.9M ($13M savings) https://t.co/4OLQwpacVw
Additional nuggets in ESPN/NFLN deal 1) While almost all NFL Media TV talents became ESPN employees, Scott Hanson did not 2) ESPN plans to eventually populate NFLN with some digital shows (similar to what it's been doing on E2) + possible...
Which Companies Will Next Carry FanDuel’s NBA And NHL Teams? (Amazon, Apple, ESPN?) https://t.co/k4dzzdTNfO via @TVAnswerMan

Michael Jordan is the highest-paid athlete of all-time by far He earned $275 million in 2025, mostly from Nike, to bring his lifetime inflation-adjusted earnings up to $4.5 billion, per @Sportico https://t.co/B2kON527ow