How I Use Claude Cowork as a Creative Strategist
The video walks through how a seasoned creative strategist leverages Claude’s Co‑work mode to augment, not replace, strategic thinking. After a brief overview of Claude’s three functions—Chat, Co‑work, and Code—the presenter emphasizes that Co‑work can browse, read files, and execute tasks, requiring the desktop app, a Pro or Max plan, and connector access to Chrome and Slack. Key use cases include automated analysis of Facebook ad libraries, where Claude extracts metrics such as ad counts, format splits, creator partnerships, and inferred target personas, delivering a ready‑to‑use report in minutes. Similar workflows generate weekly creator performance dashboards across LinkedIn, Instagram, TikTok, and YouTube, highlighting top‑performing posts, engagement rates, and platform‑specific insights. Competitor and brand analyses are also automated, producing summary sheets, spreadsheets, and HTML files that surface strengths, gaps, and content trends. Notable examples feature the presenter’s claim of spending over $100 million on Meta ads and Claude pulling an entire Ridge Wallet ad library without manual effort. The system even asks clarification questions—e.g., date ranges—and can push final decks to Slack or Canva, streamlining hand‑off to design tools. The speaker highlights how this automation turned weeks of manual research into a few clicks, freeing time for higher‑level strategy. The broader implication is a paradigm shift for creative strategists: research, traditionally a labor‑intensive bottleneck, becomes a rapid, data‑driven process. By treating AI as a junior teammate, agencies can spot opportunities faster, maintain competitive intelligence, and allocate more resources to ideation and execution, ultimately delivering more effective campaigns.
CTV Democratizes Big-Screen Moments for Niche Healthcare Brands, DeepIntent CEO Says
DeepIntent CEO Chris explains how connected‑TV (CTV) is reshaping advertising for healthcare brands, allowing niche pharmaceutical products to secure premium big‑screen placements previously reserved for mass‑market giants. He notes that traditional programmatic DSPs target a single consumer, whereas healthcare campaigns must...
Beyond the Pitch: Inside Arsenal’s Global Fandom Playbook
Arsenal’s chief commercial officer, Juliet Slot, outlines a "global fandom playbook" that transforms the 140‑year‑old club into a 365‑day brand. By treating supporters as customers who deserve content, community and connection whenever and wherever they want, Arsenal moves beyond simply...
Watch Live on May 6: Purpose Marketing Hits and Misses
The live episode of “Purpose Marketing Hits and Misses” featured host EJ Schultz and guest Thomas Colster, a creative director who evaluates six purpose‑driven ads—from Holland & Barrett to Tuborg—while inviting real‑time audience feedback. Colster praised Holland & Barrett’s ad for its catchy 1993‑era song...
195. From Cookies to Context: Rethinking Targeting in Ad Tech
The Programmatic Digest episode features Eric Tilbury, head of programmatic at Anuvo, who explains the company’s shift from traditional ID‑centric adtech to a content‑driven intent model. Anuvo’s proprietary ‘intent key’ engine predicts a user’s purchase intent by analyzing real‑time content signals—trending...
On-Brand, at Scale: Driving Performance with AI Creative
Google Ads unveiled a suite of AI‑powered creative solutions designed to lift performance while removing the heavy lift of asset production. Tools such as AI Max, responsive search ad automation, and video enhancements let advertisers generate and test diverse headlines,...
Dominate Local SEO: Service Area Pages That Rank #shorts
The video explains how businesses can dominate local search by building dedicated service‑area pages that clearly signal the markets they serve. Each page should combine localized copy, neighborhood‑specific keywords, and authentic media—photos and short videos of recent jobs—to boost relevance and...
Supermetrics Founder Shows How to Analyze Marketing Data in Claude
The video introduces Supermetrics’ new cloud integration for Claude, allowing marketers to converse directly with their data inside the Anthropic LLM. Founder Mikail Dunaberi walks viewers through installation, data source discovery, and real‑time queries, showcasing how the connector pulls from...
Does Adding More Ads Actually Hurt Performance?
The episode tackles whether loading an ad set with dozens of creatives hurts delivery, a question many Meta advertisers face. John notes Meta once advised a six‑ad ceiling, but that guidance vanished with the Andromeda updates, leaving marketers without a hard...
How to Go From Product-First to Culture-Led Marketing, with Samsonite's VP of Marketing
Samsonite’s VP of Marketing, David Oxman, explained the brand’s pivot from a product‑first approach to a culture‑led strategy, anchored by a new social‑first campaign starring Olivia Culpo. The initiative positions Samsonite as a lifestyle brand that celebrates travel, food, and...
The Common Marketing Wisdom that Is Completely Wrong #Shorts #Advertising #Marketing
Johan discusses how agencies must evolve in the AI era, emphasizing orchestration over simple optimization. He challenges a common marketing belief that audiences should be segmented by content length and platform, arguing that Gen Z and Gen X consume media across...
AI in Advertising Creativity: Netflix on AI as a Creative Tool | Deloitte Insights
The Deloitte Insights video explores how AI is reshaping advertising creativity, highlighting Netflix’s use of AI as a creative tool rather than a replacement. Speakers note that AI automates repetitive backend tasks, freeing talent to pursue strategic initiatives. More importantly, AI‑driven...
Amazon PPC Launch Strategy | Auto Campaigns, Broad Campaigns & Rankings
The video outlines a structured Amazon PPC launch framework, recommending five foundational campaigns: an auto campaign for initial sales and keyword discovery, a broad campaign with 5‑10 generic terms, a low‑budget gold‑panning campaign targeting high‑volume searches, an exact match campaign...
This Year's Next Creative Trend...
The video predicts that authentic, conversation‑style videos will become the dominant creative format on Meta’s ad platform over the next ninety days, as AI‑generated hooks lose their edge. It argues that genuine dialogue—whether from FaceTime, webinars, or group coaching—offers a...
"Attribution Has Come A Long Way": How Can We Approach Measurement Challenges?
James, head of CSA for Southeast Asia at Havas, opens the discussion by framing attribution and AI as the industry’s hottest topics. He highlights how attribution has moved from blanket, cross‑channel tracking to more granular, vertical‑specific models, driven by advances...
How to Run Reddit Ads for Your Business (Full Tutorial + $100 Test)
The video walks marketers through a step‑by‑step Reddit advertising experiment, using a $100 budget to test whether the platform can generate qualified leads for a B2B brand. Key insights include leveraging Reddit’s dominance in AI‑generated answers, offering free resources instead of...
Can Retail Media Be a Brand Channel? With Tesco's Tash Whitmey
Tesco’s managing director of Media and Insight, Tash Whitmey, explained how the retailer is positioning its media arm as a full‑funnel brand channel. The discussion highlighted the rapid expansion of retail media, with UK ad spend climbing 18% to £3.8 billion...
New Creative Workflow Replaces Flexible Format
The video announces that Meta’s Flexible Format ad product is being discontinued and replaced by a new Creative Workflow. This shift aims to resolve long‑standing frustrations around limited customization and opaque performance reporting. The new workflow retains the ability to...
ExchangeWire on Index Cloud, Meta CTV Advertising, and Synthetic Audiences
The MadTech podcast opened with ExchangeWire’s announcement that Index Exchange’s Index Cloud infrastructure now hosts the world’s first containerized demand‑side platform (DSP) built by Bedrock. By moving the bidding engine into Index’s SSP cloud and running it in containers, the...
“Ads Get the Benefit of the Halo Effect” 👼🏼
The video explains how advertising on news brands enjoys a halo effect, where the credibility and engagement of high‑quality journalism boost ad performance. Viewers linger longer on reputable news content, slowing scroll speed and giving ads more time to register. Key...
Is This the End of Premium Content? | On Scope
The conversation centers on Spotify’s rollout of carousel video ads for its ad‑supported listeners, a move that could reshape how free‑tier users experience music. While paid subscribers remain untouched, the free tier now faces visual interruptions that many, especially those...
The Distraction Economy Is Dead
The video argues that the economic contract that once underpinned the open web—free content monetized through Google’s ad‑based model—is collapsing. Since Google’s rise in 2000, advertisers paid publishers per view, creating a distraction‑driven economy that generated roughly $300 billion annually. The emergence...
Believe It or Not Ep. 3: Is There Still Room for Human Creativity in the AI Era?
In Episode 3 of Believe It or Not, former media-advertising insiders Omar Oaks and Hish Nicholan debate whether AI can supplant human creativity in advertising, examining industry claims that platforms can automate campaign creation end-to-end. They highlight worrying incentives at...
Pinterest Launches CTV Audiences!?
Pinterest is extending its advertising platform to connected‑TV (CTV) after acquiring TV Scientific, unveiling “CTV Audiences” that let brands target Pinterest user segments on streaming services. The move signals the visual discovery network’s push into video‑first environments. The episode also covers...
What Marcus Collins Learned Working With Beyoncé | On Scope
In a recent On Scope interview, digital strategist Marcus Collins reflects on his work transitioning Beyoncé’s offline fan club to an online platform, revealing how that experience reshaped his view of modern marketing. Collins argues that marketers should stop trying to...
POSSIBLE 2026 Tops 7,500 Attendees, Announces Lisbon Expansion
The POSSIBLE conference marked a significant upswing in 2026, drawing 7,500 participants—up from 5,400 the previous year—and unveiling a new European tent‑pole in Lisbon for October 2027. Organizers highlighted the event’s expanded footprint, including the Eden Roc and beach venues,...
Where to Find the Google Ads Tag (and Install It with GTM)
The video walks through locating the Google Tag in a Google Ads account and deploying it through Google Tag Manager, emphasizing that the tag links a website to Ads for audience building and conversion tracking. It shows navigating to Tools →...
Google Ads: Broad Match Vs. Phrase Match Strategy #shorts
The video contrasts Google Ads’ broad match and phrase match approaches, urging marketers to assess which fit their national‑scale services. It argues that for businesses covering the entire United States, a concise list of phrase‑matched keywords often suffices, eliminating the...
Are You Setting Up Client Access the Wrong Way?
The video explains how agencies should structure access to a client’s Meta advertising assets. It stresses that the client must retain ownership of their Business Manager, ad accounts, pages, Instagram profiles, pixels, and catalogs, rather than allowing the agency to...
Why Perfect Multi‑Touch Attribution Is a Pipe Dream
The video argues that striving for perfect multi‑touch attribution is unrealistic; many customer‑journey interactions are inherently untrackable. The speaker recommends building a minimum viable attribution framework that matches the organization’s data‑engineering capacity and team bandwidth, emphasizing resource‑driven design over theoretical completeness. He...
Google Tag Gateway vs Server-Side Tracking. What's the Difference?
The video compares Google Tag Gateway with server‑side Google Tag Manager, outlining each solution’s purpose and ideal use cases. It starts with a baseline client‑side setup where tracking codes send data directly to Google domains, then explains how Gateway swaps...
The BEST Instagram Ads Tutorial for Beginners in 2026
The video walks beginners through building a high‑performing Instagram ad campaign from scratch, leveraging the creator’s agency experience of spending over $300 million on Meta platforms and generating $1.2 billion in revenue. It breaks down the three‑level hierarchy—campaign, ad set, ad—explains buying types...
"AI and Innovation in Media Buying": Zoheb Gafoor, Havas Media Network
Zoheb Gafoor, GM of digital for Southeast Asia at Havas Media Network, discusses how artificial intelligence—particularly agentic AI—is becoming central to media‑buying strategy across the region. He highlights the dual challenges of leveraging AI for planning, implementation and optimization while...
Google Data Studio Is Back!?!
Google announced that Looker Studio will once again be called Data Studio, reviving the original brand for its report and dashboard platform. The rename signals a clear division: Data Studio will serve self‑service reporting and visualization, while Looker remains the...
TelevisaUnivision on Hispanic Audience Measurement Gaps | Deloitte Insights
TelevisaUnivision’s president Tim Natividad highlighted the company’s dominant role in U.S. soccer fandom, noting that it commands roughly half of all soccer consumption, transcending language and demographic lines. He explained that TelevisaUnivision’s household graph reaches 99% of Spanish‑speaking U.S. households, yet...
"Save Money Within the Supply Chain" 💰
The video focuses on Index Exchange’s new offering aimed at slashing costs across the digital‑media supply chain by delivering near‑zero latency and higher query‑per‑second capacity. The speaker explains that eliminating latency improves measurement fidelity and signaling, allowing programmatic buyers to bid...
ChatGPT Shows Ads to Logged Out Users !?
Mad Tech Daily highlighted three tech‑industry shifts: OpenAI’s decision to serve advertisements to users who are not logged into ChatGPT, new European‑style regulations curbing teen access to social platforms, and Meta’s rollout of a Snapchat‑like app called Instance. OpenAI’s move responds...
Why Meta Keeps Pushing Value Rules
The video explains how Meta is systematically stripping advertisers of direct control over ad delivery—targeting parameters, audience selections, and placement choices are increasingly treated as suggestions rather than hard settings. Loomer highlights that age, gender, and custom audience inputs now...
From Impressions to Impact: Rethinking Advertising at Scale
In this custom Marketer’s Brief episode, Warner Brothers Discovery (WBD) outlines a strategic pivot from traditional impression‑driven selling to an audience‑first, outcome‑based advertising model. Ryan Gould, president of U.S. advertising sales go‑to‑market, explains that the company is consolidating its fragmented inventory—spanning sports,...
Consolidate Ads with the New Creative Workflow
The video introduces Meta’s new Creative Workflow, a tool that lets advertisers consolidate up to ten images or videos into a single ad unit. This change eliminates the need to build separate campaigns for each visual format, streamlining the ad...
How Ferrero Builds Iconic Brands and Wins Cultural Moments
In a Marketing Matters podcast, Ferrero North America CMO Chad Stubs explains how the company turns cultural moments into brand‑building engines, citing Nutella’s unexpected appearance on a spaceflight, the brand’s first Super Bowl spot and the upcoming World Cup campaign. Stubs...
The Biggest AI Misconception Clients Need to Drop #Shorts #Advertising #Marketing
In a brief interview, Jamie highlights that the biggest AI misconception clients hold is that AI is a quick, cost‑cutting fix rather than a disciplined, process‑driven capability. He stresses that the most under‑hyped factor is data quality—clean taxonomy, naming conventions, and...
Whole Foods Advertising: Unlocking 5X ROAS | Startup CPG Webinar
The Startup CPG and RMIQ webinar zeroes in on Whole Foods Market advertising, positioning it as a high‑potential yet complex extension of the Amazon ecosystem. Attendees are promised a clear framework to hit a 5× return on ad spend (ROAS),...
What's Driving Marketing Impact: Lessons From Award-Winning Campaigns, with Tim Nudd
The Ad Age Creativity Awards 2026 took center stage in a candid conversation between host Parker Harren and awards editor Tim Nudd, revealing what separates a winning campaign from the rest. Nudd emphasized that the simplest yet most critical step...
ExchangeWire's Ad Tech Quiz: ChatGPT Ads, Marketing Spend, and Social Media Use
The Exchange MadTech podcast’s monthly quiz dissected three hot topics: OpenAI’s ChatGPT advertising pilot, the latest IPA Bellwether UK ad‑spend report, and the migration of users from legacy social platforms to video‑first apps. Host Gráinne Reid and panelists Lindsay Rountree...
DSP Bedrock Platform Pilots Index Exchanges Index Cloud
MadTech Daily highlighted three stories: Index Exchange’s debut of Index Cloud, a unified programmatic platform; a lawsuit against Meta by the Consumer Federation of America over scam ads; and Radio Centre’s campaign against introducing advertising on the BBC. Index Cloud is...
Broad vs Interest: My 2026 Strategy! 😎
The video outlines a 2026 advertising strategy that favors broad audience targeting over traditional interest‑based segments. The presenter argues that broad targeting will become the default as platforms improve algorithmic delivery, reducing the need for granular interest selections. Key insights include...
Why & How You Should Use Bulk Sheets For Amazon PPC
The video explains how Amazon sellers can leverage bulk sheets to manage and optimize their PPC campaigns more efficiently. It walks viewers through the Amazon Ads console, showing where to access bulk operations, download campaign data, and select appropriate date...
Late to Retail Media Means Right on Time: Ace Hardware's Molly Hjelm
Ace Hardware, a cooperative of 5,200 independently owned stores, announced the rollout of its own retail media network last year, positioning itself as a late entrant that can learn from early adopters. The network draws on Ace’s extensive loyalty program and...
Protecting Your Google Ads Account with the Security Agent
The video introduces Google’s Security Agent, an autonomous governance service built into Google Ads to protect accounts from hacking and financial loss. Unlike static rule‑based tools, the agent leverages AI to scan for “security debt” such as dormant user accounts, over‑privileged...