Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue stream
The company transformed the unused back of a smartphone into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. Its success hinged on embedding a simple grip into an existing daily habit, generating constant repeat interactions and word‑of‑mouth growth.
Komerz Ltd., a global commercial growth firm, announced the acquisition of Pathformance, a marketing measurement and attribution specialist, in a deal that values Komerz at $330 million post‑transaction. The merger combines Komerz’s end‑to‑end commerce platform with Pathformance’s unified measurement capabilities, creating an integrated operating system that ties marketing spend to revenue across digital, retail and marketplace channels. The combined entity aims to help global challenger brands overcome fragmented data and siloed metrics, delivering a single accountable system for growth. Executives say the integration will embed measurement into execution, allowing brands to make data‑driven decisions that directly impact sales.
Below is THE BEST breakdown of running ABM in 2026 I've seen. No $100k/yr 6Sense contract required. With AI + new tech, every company can now run ABM at scale. Here's how it works 👇 Traditionally, ABM was reserved for...
Same prompt. Same scene. Completely different intelligence. Left: Nano Banana Pro Right: Luma Uni-1 One understood the assignment. The other gave me AI slop. The tea packaging, the lighting, the skin texture - Uni-1 just gets it. Worth testing if you're making ads that...
OpenAI has hired Dave Dugan, a former Meta executive who oversaw the company’s largest client and agency relationships, to lead its global ad solutions. Dugan’s mandate is to evolve ChatGPT’s experimental ad feature into a fully commercialized, revenue‑generating channel. The...
Apple is reportedly preparing to embed paid search ads within its Maps application, with a public announcement expected as early as this month and rollout on iPhones slated for the summer. The ad model would function similarly to existing placements...
🚨 New @bing Webmaster Tools AI Performance Dashboard Insights: We can now see which pages are being cited for a specific grounding query, and which grounding queries are driving citations to a specific pages 👌 Thanks so much for hearing...
Verizon, the official telecommunications sponsor of the 2026 FIFA World Cup, has launched a series of sweepstakes that let customers win tickets, merchandise, and even an all‑inclusive trip to the championship final in New York/New Jersey. The promotions run from mid‑March...
Backyard Ventures announced a partnership with The Jeff Ward Show, adding Austin radio legend Jeff Ward’s daily talk program to its creator roster. The collaboration will manage exclusive brand opportunities across the show’s audio and digital platforms, targeting the highly...
LG Ad Solutions and LG Electronics unveiled a suite of new advertising tools at the IAB NewFronts, featuring a seamless home‑screen experience that embeds full‑frame video directly into the TV interface. The company introduced programmatic home‑screen ad formats, live‑tune‑in previews,...
ost B2B marketers hear Reddit and think chaos. Trolls. Downvotes. Angry communities. That fear is exactly why there is almost zero quality B2B brand presence there... Your competitors are scared of it. That is the whole point. We Analyzed 8,566 Keywords Across 14 SaaS...
In 2026 multi‑location local SEO has moved beyond a simple checklist of pages and citations. Success now hinges on a repeatable system that starts with a clear site architecture, consistent Google Business Profile data, and localized content for each branch....
If you want to stay stuck at $1M: - Launch a second brand before your first one is working - Chase revenue instead of building enterprise value - Hire a FB agency - Hire someone the moment you feel overwhelmed instead of building a...
Nike is betting on France’s national team as the centerpiece of its 2026 World Cup revival, signing a €100 million ($108 million) kit deal through 2034. The campaign, anchored by superstar Kylian Mbappé, showcases fashion‑forward designs such as a white‑collared home shirt and...
Ford Motor Co. has signed a five‑year exclusive agreement to become Major League Baseball's official automotive partner, ending Chevrolet's 20‑year tenure. The deal launches on Opening Day, March 25, and includes national broadcast sponsorships, stadium activations and rights across Minor...
This is the exact problem I deal with every week. For every new video, we're manually swapping fonts, fixing colors, and re-uploading the logo. The fact that you can now just paste your URL and have it apply everywhere is kind of...
Respectfully, I disagree. The hundreds if not thousands of people I’ve coached, presented to, programmed for, and served didn’t find me by accident… they found me through social media. Many hired me to speak at their clinic, symposium or to deliver...
Roku announced it will serve as the launch partner for Google’s new Confidential Publisher Match solution, extending identity and measurement capabilities for advertisers on its platform. The integration allows advertisers using Google’s Display & Video 360 to securely match first‑party...
Innovate. When SORA came out , to learn how it worked I put my image out for all to use. Why ? Because it let me attach that @costplusdrugs showed up at the end of any video that used...
Don't buy backlinks. (Not before you've maxed out internal links.) Most founders spend thousands on backlinks while leaving free authority sitting untouched inside their own site. Do this first: - Link your highest-ranking pages to the ones that need a boost - Make every link...
A marketer reduced her monthly social media calendar creation from three weeks to 15‑30 minutes using a three‑prompt AI workflow. Prompt 1 diagnoses current social gaps, Prompt 2 generates 20 trending, audience‑driven ideas, and Prompt 3 builds a 30‑day calendar with captions and...
Most brands I work with have the strategy figured out. They just can’t execute fast enough. Someone built a fix for that. It’s called Helena — the OpenClaw for marketing. Give it your URL, and it runs your marketing for you: → Reads your site,...
Affiliate marketing is moving beyond vouchers and cashback to become a strategic growth platform, as illustrated by MediaMarkt Spain’s multi‑pillar programme. By aligning cashback, content, student, loyalty and B2B publisher segments under one framework, the retailer achieved a 15% rise...
Is cold calling dead? With the rise of AI agents across go-to-market, we’re seeing an interesting countertrend. Buyers are craving proof of humanity. They want to know the voice on the other end actually understands their world, not just an...
Are you optimizing for the moment after the buying decision has already been made? Because, the brands I'm watching right now are winning consideration before anyone opens a search tab. This is the shift: shopping doesn't start at Google anymore....
Google Ads has transformed from simple keyword bidding into a multifaceted platform featuring search, display, video, shopping, and Performance Max campaigns, all powered by AI-driven automation. Managing this complexity requires specialized expertise, prompting many businesses to partner with professional Google...
Patricia Nash launched her eponymous handbag label at age 50 after a vintage bag sparked a vision of affordable luxury. By insisting on full‑grain leather and meticulous craftsmanship while stripping traditional marketing margins, she positioned the brand at a price...
I've talked to so many operators about Meta's ad sequencing… They’ve all had the same experience: → Excited by the announcement → Confused by the setup → Gave up thinking it was broken It’s not actually broken. There's a quick learning curve to...
Mastering SaaS unit economics is the difference between hoping growth happens and knowing it will. In our latest mastermind, we explored why every SaaS founder needs to know: ▪️ CAC, LTV, ARPA, churn, and customer lifespan ▪️ How to calculate...
Zaxbys launched a limited‑time loyalty drive called the “Transfer Portal,” offering the first 100,000 new Zax Rewards members a free dry‑rub menu item with any drink purchase. The app feature lets shoppers migrate existing restaurant loyalty points to Zaxbys and claim...
Now you can get continuous crawling and near real-time issue reporting in @ahrefs Site Audit. One of the strongest features we ever launched was Always-on Audit and we just included it for free on Lite+ plans. (1 URL/min) With boosts, you can...
Christian (Chris) Bach (CEO @ Netlify )'s framework for becoming the obvious choice in your category: Start with a strong worldview about where the market is going. Then reverse engineer what needs to exist for that future to happen. Then...
MarTech outlines practical ROI frameworks for B2B marketers integrating AI across the campaign lifecycle. It breaks measurement into three pillars—time saved, output quality, and revenue lift—each supported by concrete modeling techniques. The guide emphasizes logging pre‑ and post‑implementation data, running...
I used @LumaLabsAI to build this brand identity board in under 60 seconds. The decision to choose it took 3 days (+ about 6 iterations). Creative direction is still work and knowing what feels RIGHT for your brand isn't something you...
Yet another example of "Mt. AI". Site surged like mad, only to crash once Google's webspam team caught on. All AI-generated content. 1.6M urls of it... Now, the dreaded '10 urls site query' indicating a manual action. 100% probability of...
A pattern has emerged where multiple Google Ads display identical website statistics across competing advertisers. The uniform stats, normally unique per site, raise concerns about a possible bug, test, or intentional change in Google’s ad platform. The anomaly was first...
Now that tracking your AI visibility is becoming table stakes, we decided to include it in @Ahrefs at no extra cost. Every paid plan (except Starter) now includes custom prompt tracking in Brand Radar: - Lite: 150 checks/mo - Standard: 300 checks/mo - Advanced:...
Escaping the Echo Chamber: A Whiteboard Guide to Expanding Your Digital Territory https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence #Innovation #Technology #Tech #TechNews
AuthorityTech unveiled a five‑layer Machine Relations framework that integrates public relations, SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) into a single AI‑visibility system. The model emphasizes earned media as the foundation, noting that 82% of AI citations...
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idalzyJ #linkedin #chatgpt #ai #socialmedia https://t.co/J3haxqV4ws
I liked this part of the WSJ article about AI & SEO yesterday: https://t.co/JKEoR59sEz https://t.co/3bUjneWgaX
Livpure has renewed its exclusive partnership with the Gujarat Titans for the 2026 Indian Premier League, continuing as the franchise’s water purifier and kitchen appliance sponsor. The extension aims to amplify Livpure’s visibility among urban, younger consumers by leveraging cricket’s...
Microsoft's @kmadhavan77 covers the AI Performance reporting, including a new feature -> New Capability: In response to strong positive customer feedback and numerous requests, we’re excited to announce a new feature connecting the Grounding Queries and Pages views within the AI Performance report....
So, I saw Luma Labs ads and immediately tested it vs Nano Banana and ChatGPT images (specially for ads). Uni-1 is far more superior and better at understanding than all the competitors. Check it out.
This product is almost *scary* good. I've been using @lumalabsAI for help with brand identity, but this is a whole other level.
Her team spent $200/week on ads and learned nothing. Now at 8-figure ARR, Sarah Ahmad says the mistake was not saturating high-intent searches first. You can't optimize what you haven't tested properly. https://t.co/uR81Qj6ubp
You don't get paid for your content. You get paid for the problems your content solves.
I put together 50 copy-paste templates for those of us working in content marketing. The won't *do the work* for you, but they will speed things up! AI should be a thinking partner, not a ghostwriter. Get them here for free:...
"Nearly half of US consumers (47%) now use AI to browse products online, driving AI-driven traffic to retail sites to surge over 4,700% in 2025." - @itssophievo in @twifintech https://t.co/aeRubKfNOc
I like checking the quality of the topical map generated for customers. It's crazy how many good, easy-to-rank-for commercially valuable keywords it finds. This used to take me hours to do manually for clients 😭 https://t.co/Y8Lggv3dk8
Focus on Google Ads? -> Animated Clips Now Appearing in Performance Max Asset Creation "Google Ads is testing a new feature that lets advertisers turn uploaded images into animated clips within Performance Max campaigns using Veo 3." https://t.co/Im0TnVVNWY https://t.co/fXGyBF9eUi
