Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue stream
The company transformed the unused back of a smartphone into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. Its success hinged on embedding a simple grip into an existing daily habit, generating constant repeat interactions and word‑of‑mouth growth.
Marketing leaders face a flood of emerging tactics, but AI, creator ecosystems, social commerce and advanced analytics stand out as durable shifts. Artificial intelligence and machine learning automate routine work while delivering hyper‑personalized customer journeys and refined segmentation. Social commerce and influencer‑driven video content blur the line between discovery and purchase, demanding new creative and measurement approaches. Ultimately, disciplined analytics and ROI tracking are becoming non‑negotiable for allocating spend across these trends.
Open Media announced a programmatic partnership with VIOOH, linking its premium digital out‑of‑home inventory to the leading global supply‑side platform. The deal adds 42 high‑visibility LED screens to VIOOH’s marketplace, generating over 120 million monthly impressions and representing roughly 1‑2 % of...
Creator performance metrics give influencer agencies a data‑driven framework to move beyond surface‑level likes and views. The guide outlines why trust and adaptability make influencer marketing valuable and presents key direct and indirect impact statistics, such as a $5.78 return...
Andrew Yeung, a former Google and Meta employee, turned his side hustles into a seven‑figure enterprise by leveraging a curated stack of 14 AI‑driven tools. The suite includes Claude Code as an LLM operating system, cloud‑based Zo Computer, low‑code Lovable,...
A century ago, this company released their mouthwash. But It didn't sell, no one cared about bad breath. One genius move later, they had $350 Million in sales. Here's the simple trick they used:
AI‑generated content is reshaping social media, offering brands cost efficiency but risking synthetic, disengaging feeds. As users grow skeptical, trust becomes fragile, turning interactions more transactional. Brands that disclose AI usage protect credibility, while those treating AI as a volume...
OpenAI’s pilot of ads inside ChatGPT has attracted major agency groups, but partners complain the rollout is slower than promised, even as some allocate up to $250,000 per test. A San Francisco jury found Elon Musk liable for misleading statements about...
The article walks marketers through using an AI ad generator to produce short‑form video ads for TikTok, Reels and Shorts in under 15 minutes. It outlines five practical steps—prompt creation, visual assembly, AI voiceover, optional avatar, and branding/export—using Vokes’ platform...
Samsung Ads unveiled a full‑funnel performance platform at IAB NewFronts 2026, pairing AI‑driven targeting with shoppable ad formats on Samsung TV Plus. The platform integrates Amazon’s Interactive Video Ad technology, enabling viewers to add Amazon items to cart directly from their...
Unilever has engaged global influencer agency SAMY to run its foods division’s influencer strategy, covering brands like Hellmann’s and Knorr across 13 markets. The partnership will leverage SAMY’s proprietary Maia platform, which connects Unilever to more than 120 million creators and...
The on‑demand webinar "SEO 2.0" hosted by Heather Campbell explains how AI‑driven search engines like ChatGPT, Gemini and Copilot retrieve, evaluate, and cite web content. It delivers a practical, content‑first framework that helps marketers make their assets citation‑worthy, boosting both...
At the Publisher Newsletter Summit, leaders from Bloomberg, Hearst UK and Mill Media outlined five tactics for turning free newsletter readers into paying subscribers. Their advice centers on building personal relationships, delivering high‑quality niche content, leveraging analytics for audience insight,...
ISX Financial EU Plc, an EEA‑authorised electronic money institution, has officially changed its corporate name to Xryma Plc. The rebrand reflects the group’s evolution into a broader fintech and infrastructure provider across multiple markets. While the parent company adopts the...
Most brands achieve visibility but fail to be memorable because they play it safe with generic design and messaging. They focus on what they do rather than how they make people feel, resulting in recognition without recall. Memorable brands differentiate...
The article outlines seven marketing calendar templates—social media, editorial, SEO strategy, event, annual, email, and content marketing—each with suggested fields and practical use cases. It highlights how Zapier integrations can automate scheduling and posting, saving teams hours each week. The...
Brave, the privacy‑focused browser that launched in 2016, has shifted from pure ad‑blocking to running its own ad inventory through search results and new‑tab takeover ads. The ads are delivered without third‑party cookies, using only the user’s search query and...
JioStar is positioning its live‑sports platform as a gateway for Southeast Asian brands to reach India’s billion‑strong consumer market. The upcoming TATA IPL 2026 will be broadcast across linear TV, CTV and mobile, building on the 2025 edition’s 537 million TV...
Top sports clubs are pouring capital into owned media operations to make their sponsorship assets more attractive. The LA Chargers built a $250 million studio complex, while European giants like Inter Milan expanded to 90 million social followers, driving profit and sponsor...
Alli Webb, the founder of Drybar, sold the brand’s product division to Helen of Troy for $225 million in 2019 and later transferred franchise rights to WellBiz Brands. After experiencing burnout and a period of personal reflection during COVID‑19, she launched...
TikTok staged its inaugural CMO Collective in England, gathering about 65 senior marketers from Europe and Israel to deepen advertiser relationships. The event highlighted the platform’s ease of content creation using a phone and CapCut, while showcasing TikTok Shop integrations...
Teen‑focused retailer Windsor abandoned traditional models in favor of six influencers for its “Prom House” campaign, generating roughly 15 million projected reach and 3.2 million video views. The initiative helped drive 20% year‑over‑year sales growth across both e‑commerce and its 350 stores....
In this episode of Shocking Profit, host Tim Van Meegum talks with Sarah Victory, founder and CEO of The Victory Company, about how to build a saleable, scalable, and easy‑to‑run business. Sarah shares her bold "do something brave every day"...
I spent $50K learning to run webinars. One workshop/month now drives $1M/year across my companies. Here's the exact system:
Sakal Media Group has deployed an OCR‑driven AI platform that scans every print advertisement in its newspapers and converts the images into searchable, structured datasets. The system automatically tags brands, categories, placement and size, turning daily print data into real‑time...
E‑commerce brands are under pressure to produce vast amounts of product‑focused content across multiple channels, yet many still rely on slow, manual processes. AI‑assisted content systems now enable marketers to transform a single product brief into channel‑ready copy, automate bulk...
At the Cairns Crocodiles event, Mecca, American Express and Formula 1 executives convened to dissect how brands can win in the fast‑lane of motorsport marketing. The panel, titled “From Trackside to Brandside,” highlighted a shift from traditional sponsorship toward authentic, fan‑centric...
BigAds is rolling out its AI‑powered Agentic Planner in Australia as part of the Bud HyperLocal platform. The tool automates audience creation, geographic targeting, budget allocation and activation‑ready deal IDs, allowing campaigns to go live in as little as five...
🚨 NEW 🚨 Threads is starting to show the number of recent views you’ve received directly on your profile. The metric becomes visible once an account surpasses 10K views over the last 30 days, but there is an option to turn...
The Relatability Pivot: The End of the Corporate Megaphone by @Timothy_Hughes https://t.co/R9Dh5IspY2 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
Walmart and Vizio announced that new Vizio smart‑TVs will require a Walmart account for activation, creating a unified login and identity framework across devices. The integration centralizes streaming data on Vizio’s OS, giving Walmart a foothold in the connected‑TV (CTV)...
6 weeks in: How Agentic AI is already delivering 6 high-quality ICP meetings a week by @Timothy_Hughes https://t.co/7UsnSpKjGN @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #MarketingStrategy #ArtificialIntelligence
What if "Data-Driven Marketers" became "Insight-Driven" instead - A Blog by @TBorreson11 https://t.co/ZL5RmRjA0P #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #businessintelligence https://t.co/ME5t1rZGvq
CPA firms often start the year with marketing bursts that fade as client work peaks, leading to erratic pipelines and over‑reliance on referrals. A disciplined 90‑day marketing plan breaks the process into three phases—Foundation, Visibility, and Conversion—providing a clear roadmap...
I found a Digital Health tool in our patient portal early in my wife's pregnancy. Even though I knew what it was, even though I literally build Digital Health tools for a living - we did NOT use it. Why? Because...
7 Ways to Foster Emotional Connections with Customers https://t.co/ZXn6tzmf4U #Loyalty. What’s #emotion got to do with it? A lot. It’s often thought of as key driver of loyalty. It goes beyond functional benefits of product/service, taps into custmrs’ feelings, values,...
Maxibon has introduced the Choc Chip Cookie Bon in Australia through an integrated campaign created by SICKDOGWOLFMAN. The hero film features a person transformed into a fully prosthetic cookie suit that even performs a TikTok dance. Social‑first content on TikTok...
I think vibe coding is going to create a lot of these types of SEO issues
Neutrogena launched its Evenly Clear adult‑acne line with the Adulthood USA activation on Feb. 12 in Los Angeles. The experiential event turned a studio into a turquoise‑hued neighborhood, featuring laundromat, grocery, bathroom and car‑wash vignettes that linked everyday chores to product...
Google’s John Mueller addressed a query about persistent old branding in SERPs for a site rebranded in 2015. Despite full on‑page updates, 301 redirects, and clean sitemaps, Google continues to display the former name in title tags. Mueller suggested using...
We are seeing a lot of bugs on partnership ads today in Meta land. Seeing eligible creators and already approved creators suddenly not able to publish ads getting these error messages. https://t.co/m72tEMQJeZ
Dianna Cohen, former collaborator with Into The Gloss, Away and Outdoor Voices, launched luxury haircare label Crown Affair in 2020. The brand quickly gained a cult following, emphasizing slower rituals, quality‑first formulas, and a distinctive mint‑green visual identity. Crown Affair...
RT @VoxOptima The Future of Content Belongs to the Tastemakers ~ Alex Soto | https://t.co/FKtHH054Up @contently "What now separates authentic, smart content from forgettable (and sometimes regrettable) non-strategic content is taste."
AI‑generated content has entered U.S. political campaigns, with at least 15 ads running since November. The practice, highlighted by a fake‑voice radio spot in a Massachusetts gubernatorial race, is sparking calls for clearer disclosure rules and forcing marketers to rethink...
Page Authority (PA) is a Moz‑originated metric that predicts how likely a specific URL will rank in search results, ranging from 1 to 100 on a logarithmic scale. The score is primarily driven by link‑related signals such as the number...
Magellan AI has introduced a Broadcast Radio Attribution product that lets advertisers measure radio’s impact alongside digital channels in a single platform. The solution tracks key outcomes such as form fills, leads and purchases, and benchmarks radio performance against podcasts,...
![Cheesecake Factory: Free Slice Of Cheesecake For Downloading App, No Purchase [4/1 – 5/7]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://www.doctorofcredit.com/wp-content/uploads/2020/12/cheesecake-factory-1.png)
The Cheesecake Factory is launching a new mobile app and will give a free slice of cheesecake to anyone who downloads it by April 30, with redemption available from April 1 through May 7. No purchase is required, and the app also offers...
Upside app advertisements topped iHeartMedia’s Media Monitors data for the week ending March 22, registering the highest number of radio play counts nationwide. The brand out‑performed heavyweight advertisers such as Progressive and Morgan & Morgan in spot frequency. The “Love Trapped” podcast also...
The latest episode of the Content Marketing Lab, Episode 142, argues that most content marketing reporting adds little value and consumes resources. Host Jimmy Daly emphasizes that documenting every step of the content creation workflow—from ideation to editing—creates measurable accountability and...
Most B2B brands treat social media like a press release channel. Announcements. Awards. New hires... Nobody cares about your award. They care about their problem. Write for the problem. Every single time.
