Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
Praxis Advertising Launches a Specialised Division for High-Impact Education Marketing
Praxis Advertising has unveiled Praxis Edge, a new division focused exclusively on education marketing in the UAE. The unit promises an end‑to‑end solution that blends brand strategy, digital campaigns, enrollment tactics, and campus design. Its launch coincides with Dubai’s Education Strategy E33, which aims to add 100 private schools by 2033, driving fierce competition for student enrollment. Leveraging more than 25 years of regional experience, Praxis Edge seeks to turn fragmented marketing efforts into a unified enrollment engine.
Google Captures Intent; Meta Builds Demand
Google Ads capture existing intent—people already searching for a solution. Meta Ads create demand by putting your offer in front of people before they even start searching.
Sorry Millennials, Gen Z Isn’t Reading All that Copy
Brands are increasingly tailoring marketing copy to the distinct communication styles of Millennials and Gen Z, a trend amplified on social media. Millennials favor longer, polished storytelling, while Gen Z responds to brief, emoji‑laden, lowercase captions that convey a “vibe” tone. Companies...
AI Turns Sales Into Scalable Human Connection
The “Easy Button” for Sales: How AI is Scaling Human Connection by @Timothy_Hughes https://t.co/mQAoi1QrWL @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #RevOps #Marketing #MarketingStrategy #AI #MarketingSuccess https://t.co/unOlmjGGNV
Allianz Debuts Fully Generative AI Campaign
Allianz Australia has launched its first fully generative AI‑created advertising campaign for its car insurance line. The short‑form videos, outdoor and social assets were produced by Howatson and Company’s new Unicorn studio, with every frame generated by AI. The agency...
Confessions of a CMO: Why I’m Opting Out of the 'Mother’s Day Circus'
Chief marketing officer Adora Sarah Chou declares she will stop participating in Mother’s Day promotions, arguing that such campaigns reduce motherhood to a one‑day sales event. She criticizes the industry’s reliance on emotional triggers and short‑term discounts, calling them performative rather...
Video of the Week: From Airlines to Commerce Platforms – Aviation’s Next Profit Engine
Airlines are shifting from pure transport operators to consumer commerce and data platforms to boost thin margins. Ancillary services, loyalty monetisation, digital retailing and AI‑driven personalization now account for a growing share of revenue. The transition pushes carriers toward subscription...
Dentsu Creative Steps Aside as the Iconic Calls Pitch
Australian fashion retailer The Iconic announced a procurement‑led creative pitch, with incumbent agency Dentsu Creative opting not to defend its four‑year account. Dentsu said the decision reflects a natural evolution after launching the “Got You Looking” masterbrand platform that drove...
Oktopost Deploys Claude AI Plugin to Automate B2B Social Campaigns
Oktopost announced the general availability of its Claude Plugin, the first Claude Code skill built for B2B social media execution. The open‑source tool lets marketing and revenue teams create, approve, and analyze multi‑network campaigns entirely within Claude, tightening the link...
Wunderkind and Bloomreach Launch Integration to Monetize Anonymous Traffic
Wunderkind announced a native integration of its Autonomous Marketing Platform with Bloomreach’s Loomi AI, enabling ecommerce brands to identify more anonymous site visitors and trigger higher‑performing campaigns. Early adopters reported a three‑fold increase in triggered email revenue, highlighting the partnership’s...
OpenAI Rolls Out ChatGPT Ads to UK, Brazil, Japan and Five More Markets
OpenAI announced that its ChatGPT advertising pilot will begin testing in the United Kingdom, Brazil, Japan, South Korea, Mexico and other regions, joining the United States, Canada, Australia and New Zealand. The move follows strong advertiser interest and a $109 million average...
OpenAI Expands ChatGPT Ads Pilot to UK, Japan, South Korea, Brazil, and Mexico Just Two Days After Launching Self-Serve Ads
OpenAI is expanding its ChatGPT ads pilot to the United Kingdom, Japan, South Korea, Brazil and Mexico, following the launch of a self‑serve ad platform in the United States two days earlier. Users in the new regions will encounter sponsored...
FirstBank Installs Olayinka Ijabiyi as Group Head of Marketing and Corporate Communications
FirstBank confirmed Olayinka Ijabiyi as its Group Head of Marketing and Corporate Communications, ending an acting stint that began in December 2024. The 25‑year marketing veteran will steer brand, reputation and digital strategy as the bank accelerates its growth and...
Google Analytics Data API Gains Cross‑Channel Conversion Reporting in Alpha
Google announced an alpha release of cross‑channel conversion reporting for its Analytics Data API, enabling marketers to pull conversion data across paid, organic, and other channels via programmatic calls. The feature aims to streamline measurement, attribution and automation for digital...
AI Search Strategy Perfectly Powers Influencer Marketing
Tim gets it, too. AI search strategy (or AEO, or GEO...whatever you want to call it) is a perfect match for influencer/creator marketing work. Take those two programs and combine them into one. https://t.co/JKkeX942Hs
Speak Publicly to Boost Business Awareness and Growth
Promoting your Business If you're like me, the point of speaking is to increase awareness of your business and expand your client base. Over the years, I've learned a great deal about marketing myself. #publicspeakingskills #businessbuilding #growthmindset
RC Cola Zero Sugar Film via GIGIL Philippines Shows Zero Doesn’t Mean Less
RC Cola launched its Zero Sugar variant with a cinematic film crafted by GIGIL Philippines. The spot follows a man who discovers a "zero" coin that transforms his surroundings into zeros, culminating in him drinking the new product. The creative...
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
The Trade Desk posted Q1 2026 revenue of $689 million, a 12% year‑over‑year increase, while net income slipped to $40 million and profit margin to 6%. Shares tumbled 15% in after‑hours trading as investors reacted to cautious macro‑economic outlooks. CEO Jeff Green outlined...
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
The Trade Desk posted Q1 2026 revenue of $689 million, up 12% YoY, while net income fell to $40 million, delivering a 6% profit margin. CEO Jeff Green cited macro headwinds but unveiled a bold forecast that the open internet will become...
Building Your Brand Guide Step by Step (Lesson 5 of 5)
The post argues that a brand guide is essential for turning a founder's vision into a repeatable system, preventing costly onboarding delays and inconsistent output. It outlines five pillars—logos, photography, voice, colors, and delivery—that together form a usable operating asset....
637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio
In this episode, Leo Segovia reveals his AI‑driven automation stack that handles influencer outreach, video ad creation, and product launches without giveaways or paid ads, enabling him to sell 5,000 units before Christmas. He explains how his system scrapes and...
PepsiCo Talks Bubly’s Expansion Into Soda Category with Bubly POP
PepsiCo introduced Bubly POP, a low‑sugar soda, in Canada on April 22, positioning it as the brand’s natural next step beyond sparkling water. The beverage contains three grams of sugar or less per 355 ml can, real fruit juice and no artificial colours,...
Ali Wong Dials up the Pressure on Big Telco Pricing in Latest Vodafone Work via Howatson+Co
Vodafone has launched the next phase of its Ali Wong campaign with Howatson+Company, positioning the brand as a cheaper alternative to traditional big‑telco pricing. The ads feature a tongue‑in‑cheek legal‑team skit that underscores the message that a premium telco experience...
TikTok Users Are Motivated by Affiliate Links
TikTok’s shopping ecosystem is accelerating, with affiliate links prompting deeper consumer research. Donte Murry reports that 77 % of viewers who encounter affiliate content immediately search for additional product information. Comments from other users serve as a powerful social‑proof layer, influencing first‑time...
Huggies Heads To NICU With 'Natural Born Fighters'
Kimberly‑Clark’s Huggies has launched the "Natural Born Fighters" campaign, spotlighting newborns who survived extreme prematurity and went on to achieve greatness. The initiative invites parents to share stories on social media, with Huggies donating $1 per eligible post up to...
PR Roundup: Ted Turner’s Lasting Lessons, Gas Prices Surge, and Why LinkedIn Is B2B’s New Stage
Ted Turner, the CNN founder and media pioneer, died at 87, prompting a look at his bold, conversation‑driven PR playbook. At the same time, U.S. gasoline prices surged to $4.48 a gallon—a 50% jump since the Iran war began—pressuring brands...
Google Wants Non-Commodity Content. These B2B Brands Show You What It Looks Like.
Google Search Central highlighted a split between commodity and non‑commodity content, declaring that only the latter thrives in AI‑driven search results. Non‑commodity pieces are defined by uniqueness, specificity, and authenticity—attributes that founder‑led B2B brands like 6Sense, Clarify and Beehiiv already...
How to Get AI to Sell For You
The post announces an AI Toolkit Bundle that helps creators make their sales pages, articles, and outreach AI‑discoverable, letting assistants like ChatGPT, Claude, and Gemini recommend them to buyers. It cites a 2026 study showing 67% of purchasers start their...
Yamaha Launches First‑Ever Ténéré Trek Adventure Rally in Idaho
Yamaha announced its first Ténéré Trek Adventure Rider Rally, scheduled for Aug. 6‑9 at Tamarack Ski Resort in Donnelly, Idaho. The factory‑backed event will host up to 200 Yamaha dual‑sport and adventure bike owners, offering guided rides, product demos and community...
AI-Driven Cost Surge Forces B2B SaaS to Rethink Paid Acquisition Budgets
New benchmark data shows AI‑powered marketing is driving paid‑acquisition costs higher for B2B SaaS firms, pushing CAC payback periods to up to two years. Companies are scrambling to redesign go‑to‑market budgets and focus on customer quality to protect growth.
The Summer of 1999: How Instacart & Linqia Unlocked Full-Funnel Results via Nostalgic Creator-Led Storytelling
Instacart teamed with performance‑marketing platform Linqia to launch a summer‑1999 nostalgic creator‑led campaign that blended retro storytelling with shoppable video. The initiative leveraged a network of micro‑influencers to produce authentic, era‑specific content that was distributed across TikTok, Instagram Reels, and...
7 Practical Ways to Make AI Content Sound More Human
The article outlines seven actionable techniques to make AI‑generated content feel more human, targeting marketers, bloggers, and ecommerce owners. It stresses the importance of precise prompts, feeding the model personal writing samples, and iterative editing to inject conversational tone and...
Twilio Unveils Conversation Layer to Bridge AI and Human Interactions Across Channels
Twilio announced at SIGNAL 2026 a new conversation layer that bundles Conversation Memory, Orchestrator and Intelligence, plus an Agent Connect framework. The suite is designed to give marketers a single, context‑rich view of every customer interaction, whether it occurs in...
Amperity Rolls Out AI Assistants for Real‑Time Retail Customer Action
Amperity introduced a suite of AI assistants that combine identity‑resolved profiles with real‑time decisioning, enabling retailers to personalize sessions, recover abandoned carts and track cost impact instantly. The launch targets more than 400 brands seeking to move from static campaigns...
Playing the Long Game: Vitalie Taittinger on Family, FIFA and Building a Brand for the Ages
Vitalie Taittinger explains how the family‑run Champagne house has used a decade‑long partnership with FIFA to reinforce its global brand rather than chase short‑term sales. The collaboration centers on a limited‑edition Brut Réserve that ties the flagship cuvée to the...
Microsoft Ads Expands Custom Columns to Include All Conversion Metrics
Microsoft Ads has upgraded its custom columns feature to accept every conversion metric available on the platform, including both primary and all‑conversion counts. The change lets advertisers construct bespoke columns that combine ratios, blended CPA, cost per qualified lead, and...
Viant Buys TVision Insights for $40 M to Embed AI‑driven Attention Metrics in Its DSP
Viant has completed a $40 million cash‑and‑stock acquisition of attention‑measurement firm TVision Insights, integrating second‑by‑second eye‑tracking data into its AI‑powered demand‑side platform. The move aims to shift advertisers from impression‑based buying to attention‑adjusted outcomes and to compete more directly with Google...
Razer Partners with 'P2P for AI' Network to Deliver over 11,000 Unique Images at Just $0.01 per Generation During Its...
Razer launched the AVA Mini April Fool’s campaign, letting users upload pet photos to receive 3‑D AI companions. By partnering with Akash Network’s peer‑to‑peer GPU marketplace, the campaign generated over 11,000 unique images at a cost of $0.01 each, without...
Rex Software Launches AI Suite to Automate Estate‑agent CRM Tasks
Rex Software unveiled a four‑function AI add‑on for its estate‑agent CRM, aimed at automating data entry, prospecting, follow‑up and performance monitoring. Chief Revenue Officer Tom Ainsworth said the tools target chronic workflow bottlenecks and will give early adopters a competitive...
DIAMO Wins RMS Platform of the Year at 2026 TravelTech Breakthrough Awards
DIAMO, an AI‑driven revenue management and digital marketing platform for independent hotels, was named RMS Platform of the Year in the 4th annual TravelTech Breakthrough Awards. The accolade underscores the growing importance of automated pricing and marketing tools for smaller...
Genesis Launches First-Ever Hispanic Campaign
Genesis Motor America is rolling out its first culturally centered campaign aimed at Hispanic consumers, titled “El Lujo Está en Ti” (“Your Purpose is the Ultimate Luxury”). The campaign spotlights the GV70 SUV and will run 30‑ and 15‑second bilingual...
Amazon Launches Multi‑Marketplace Dashboard, Slashing Seller Time by 83%
Amazon unveiled a Multi‑Marketplace Command Center that lets sellers control listings, inventory and ads across Amazon, eBay and Walmart from a single interface. Early beta data show an 83% reduction in daily management time and a 112% lift in cross‑platform...
Adobe Completes Semrush Acquisition, Expands AI Search Suite
Adobe announced the completion of its acquisition of Semrush, integrating the SEO platform into its Experience Cloud. The move gives Adobe AI‑powered search and brand‑visibility tools as marketers grapple with a surge in AI‑driven traffic, which Adobe says rose 269%...
Sometimes the Best Strategy Is Saying No
Sometimes the BEST content strategy is just saying no to the shiny new platform or tactic.
Your Content Gets Views, Not Credit
Misunderstood Marketing - : Your Content Is Being Read. It Just Isn't Being Credited. https://t.co/gIwpPzEI8o
Accor Takes Roland-Garros Global
Accor’s ALL Accor platform is partnering with Roland‑Garros to launch a hospitality‑driven campaign that blends hotel stays, live match experiences and loyalty rewards. The centerpiece is Raffles Paris, transformed with clay‑court inspired design and collaborations with Lacoste, pastry chef Yazid...
Real‑World SEO Data Defies Traditional Textbook Advice
I know the textbook SEO crowd doesn't really wanna hear this... but the data doesn't lie folks. 👇👇👇 I am seeing this pattern over and over again. Client after client after client. https://t.co/FlqOTv0E7X
Turn Hours of Content Into Actionable Results
Imagine spending hours on a blog post Imagine spending hours on a YouTube video Imagine spending hours on a podcast episode And then doing nothing with it.... Many do it. People who use https://t.co/M8688t4CuW could never.
How to Measure Influencer Marketing Success: A Complete Guide for Brands
Influencer Marketing Hub released a comprehensive guide on measuring influencer marketing success, outlining the key performance indicators brands should track. The guide highlights benchmarks such as average engagement rates, cost‑per‑engagement, and a 5.2‑times return on investment reported in the 2026...
Prioritize Valuable Content, Then Sprinkle in Upsells
Do you email your customers only to upsell them? Or do you email with info they can really use? And then sometimes intersperse upsells? https://t.co/kQhWRDlul6