Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turns phone backs into a $169M revenue stream
The company evolved from a garage prototype in 2011 into a global brand that monetized the unused back of smartphones. By 2017, PopSockets posted $169 million in revenue, driven by a simple grip that became a daily habit and sparked word‑of‑mouth growth and celebrity visibility.
Eli Lilly launched a Super Bowl commercial for its tirzepatide‑based weight‑loss drug Zepbound, emphasizing real‑world confidence and long‑term health management. The ad cites clinical data showing an average 48‑lb (21%) weight loss and a head‑to‑head SURMOUNT‑5 trial where Zepbound achieved a 50‑lb loss versus Wegovy’s 33‑lb loss. Lilly invested $34 million in Zepbound TV spots in January, underscoring its aggressive market push. In 2025 the drug generated $13.5 billion in revenue, rivaling Lilly’s diabetes blockbuster Mounjaro.
It’s not random the decision to drop the first trailer of #HarryPotter HBO series this WED. After a long wait, #HBOMax will finally be launched in the U.K. this THU, so using one of the biggest British pop culture phenoms ever...
This one video shows you all you need to know about the 'new' way of working. Our shortform guy Harvey is in Slack going back and forth with our AI agent Flash. He asks it to pull real Instagram stats. Flash...
Kesha has announced a North American Freedom Tour beginning in May, with electro‑funk duo Chromeo as the opening act. The tour, which follows a string of European dates, is positioned as a celebration of survival and artistic rebirth, prompting early...
Brands on @shopify are now shoppable inside @chatgpt. AI shopping isn’t coming. It’s here. As always, our merchants are best positioned. Let’s go.
Pearson has launched its first global brand campaign in five years, using AI to generate younger versions of real learners and dramatize pivotal life moments. The emotionally driven videos showcase the company’s breadth—from K‑12 to cybersecurity training—and aim to reposition...
Ford Motor Co. announced a five‑year exclusive partnership with Major League Baseball, ending Chevrolet's two‑decade run as the league's official automotive sponsor. The deal, unveiled by Ford’s global CMO Lisa Materazzo on March 23, kicks off on Opening Day March...
The order you post your content in matters more than the content itself. I broke down the exact formula that drove 300 sign-ups in this week’s newsletter...no ads, no algorithm tricks. 👇Comment NEWSLETTER and I’ll send it straight to your DMs. 📩
Google has updated its Discussion Forum and Q&A Page structured data guidelines, introducing the `digitalSourceType` property to flag AI‑generated or algorithmic content. It also adds a recommended `commentCount` field to convey total comment volume, even when comments are paginated. The...
The GrowthRise Mastermind on March 24, 2026 tackled three pressing B2B marketing issues: attribution gaps, multi‑channel performance, and AI‑driven visibility. Speakers urged marketers to supplement click‑through data with view‑through conversions and to push all conversion events to ad platforms via...
Google launched its March 2026 spam update at 3:20 p.m. UTC, marking the first spam‑focused algorithm change of the year and the second announced update after February’s Discover core rollout. The change was rolled out globally across all languages and completed in...
Burger King used a high‑profile Oscars spot to launch a "reset" campaign, featuring CEO Tom Curtis publicly apologizing and formally retiring the controversial King mascot. The initiative caps a four‑and‑a‑half‑year strategic overhaul that upgraded restaurant design, introduced faster technology, and...
James Hardie Building Products announced Iron Gray as its 2026 Color of the Year, positioning it as a rich, neutral shade for exterior design. The hue belongs to the company’s Statement Collection, which is marketed for bold yet timeless aesthetics....
Yahoo unveiled Yahoo Scout, an AI‑driven intelligence layer that fuses first‑party intent data from its search, mail and content properties, positioning the company as a cookieless advertising platform. At the 2026 NewFronts, it introduced Planner, an AI‑powered inbox feature that converts...
Claude Cowork is Anthropic’s agent‑style desktop feature that lets marketers assign multi‑step tasks and receive finished outputs directly in their file system. Unlike the traditional Claude chat, which requires continuous prompting, Cowork operates autonomously, handling research aggregation, folder organization, and...
We have had 1 negative review about @SeerInteractive in 24 years - yet to be "balanced" every AI model referenced it. This is our gameplan and all the metrics on how when we took ownership and published information about our company's...
Finalists for the 2026 Digiday Video and TV Awards highlight a shift toward immersive, audience‑driven storytelling, with brands treating video as a core business engine. Adobe’s “Great Big Giant MAX Creator Challenge” earned 36.3 million interactions and a 6 % engagement rate,...
The article presents a suite of ten AI prompts that let businesses capture, codify, and deploy a unified brand voice. It begins by extracting voice traits from existing copy, then builds a concise one‑page voice brief, followed by tools for...
Tubi unveiled a suite of new ad formats at IAB NewFronts, including the interactive Scene Sense overlay and pause‑time carousel ads that tie messaging to on‑screen content. The streamer also announced original creator‑driven series aimed at Gen Z and a partnership...
Hyatt has revamped its website with a generative‑AI interface that lets travelers search by intent—such as desired climate or amenities—rather than the traditional city, date and room type fields. The AI‑driven experience captures interest earlier in the booking journey, boosting...
Linktree’s new AI tool gives creators real, personalized growth recommendations @linktr.ee has upgraded Insights Chat with personalized, AI-powered, data-driven recommendations The new tool pulls real performance data across TikTok, Instagram, YouTube Creators using Linktree can ask for post ideas, traffic tips, and top-performing...
Native ads are crushing it on ad accounts. I figured out how to make them with prompts. Instead of 50+ hours analyzing winning hooks, copy them in a few clicks. I made a deck of all of them with Moda. (Usually charge $1000...
PMG, the agency behind Hearst’s recent newspaper campaigns, has launched a new multimedia effort titled “This Is Home” for its newly acquired Dallas Morning News. The campaign combines out‑of‑home, television and cross‑media video spots that spotlight veteran Dallas journalists such...
If you're running a DTC brand, you know how expensive product photography is. Lighting, studio, photographer, retouching. I made this with one prompt: "Premium coffee bag floating with whole beans scattered around it, steam rising, dark moody background, studio lighting." What surprised...
This man was Steve Jobs's secret source of branding inspiration. In a legendary internal meeting, Jobs revealed how this guy had cracked the code to build an iconic brand. Here's his philosophy (that saved Apple from bankruptcy in 1997):
A new Wix Studio AI Search Lab study of 75,000 AI answers and over a million citations across ChatGPT, Google AI Mode, and Perplexity finds that listicles, articles and product pages account for 52% of all AI citations. Listicles lead commercial‑intent...
Google will tighten political content rules for Shopping ads starting April 16, requiring merchants in nine countries to verify as election advertisers and banning certain political ads in India. The policy expands Google’s election‑integrity efforts from search and display into commerce...
Littlebird closed an $11 million funding round to bring its AI‑assisted screen‑recall platform to market. The tool reads on‑screen activity, converts it to searchable text and integrates with email and calendar apps, promising marketers faster content creation and better attribution.
David Haas, a fractional CMO, used Semrush One to fuse traditional SEO with AI‑driven answer engine optimization (AEO) for Frenos, a niche OT‑cybersecurity firm. By first establishing a data‑backed SEO baseline and then measuring AI visibility, he built pillar‑cluster content...
Focus on ecommerce? -> Introducing More Ways to Tap into Shopping on Reddit 1) Improve discovery with Collection Ads and Reddit-unique overlays: "Collection Ads allow businesses to lead with a lifestyle hero image paired with shoppable product tiles in a...
In this episode, host Richard Gaffin and Joy Sharma discuss the Profit Engineer seven‑figure system, a framework that combines rigorous forecasting, strategic planning, and execution to hold seven‑figure eCommerce brands accountable. They explain how the system uses AI‑enhanced forecasts to...
Onken, the German yoghurt brand owned by Swiss dairy group Emmi, has selected Neverland as its lead advertising and marketing agency after a competitive pitch. The new partnership will develop a fresh creative platform building on the recent “Feed Your...
A fintech firm’s LinkedIn newsletter of 3,000 readers faces internal debate: sales wants immediate leads, while marketing values trust building. The article argues the newsletter’s purpose is to address specific reader anxieties, not to broadcast generic fintech topics. By honing...
Everyone wants a personal brand… until they realize it takes consistency. It’s not about going viral. It’s about showing up—again and again—until people trust your voice. Pick one platform. Stay committed. Your body of work will speak for you long before you have to. #PersonalBranding...
Conductor launched its inaugural AEO Trailblazer Awards, honoring enterprise brands such as Airbnb, EY, Mastercard, Sonos and Merck for operationalizing Answer Engine Optimization (AEO) to secure AI‑generated search visibility. The awards highlight a market shift from isolated SEO experiments to...
There is another disturbance in the SEO Force. Google is active again and Q1 has been super volatile. Remember, Google can push what they call 'smaller core updates' outside of broad core updates. And those can still have a big...
Fine Rituals has launched an experiential distribution model in Tel Aviv by partnering with upscale Café Efrat, embedding premium wellness, fragrance and botanical beauty products into a lifestyle café setting. The initiative shifts purchasing from a transactional act to a sensory,...
Game Changer Marketing Solutions, a female‑owned digital agency with nearly seven years in operation, has earned Google Partner status. The badge confirms the firm meets Google’s strict standards for campaign performance, spend management, and certified expertise. As a partner, the...
Conversion APIs are replacing browser‑based pixels as the core of ad optimization due to rising signal loss from privacy rules, cookie restrictions, and ad blockers. Server‑side event pipelines deliver richer, first‑party data directly from operational systems, mitigating data gaps. The...
AppLovin launches AI-enabled video creative generation AppLovin is launching AI-enabled video generation to optimize eCommerce ads for in-game environments. By repurposing assets through generative models, the platform addresses the performance gap between social media creatives and full-screen mobile placements. This rollout...
Here we go. Maybe targeting more spammy tactics sites are using to game AEO/GEO? We'll see -> The March 2026 Spam Update is Rolling Out "Released the March 2026 spam update, which applies globally and to all languages. The rollout may...
Bug‑a‑Way Pest Control, a Joplin, Missouri pest‑control firm, moved from zero unaided brand awareness to 20 percent after launching an AM/FM radio jingle. The campaign, orchestrated by Westwood One’s Audio Active Group, demonstrated that a simple audio hook can generate significant...
Reddit conversations now influence: • Google rankings • AI outputs • Buying decisions But if you have 0 karma, you don’t exist. Want in? Comment first. Post smart. Skip shortcuts. 7 strategies that earn trust — and future traffic — without being banned or ignored. https://t.co/USiA7k1Swr
Hot take: Content is not king. Distribution is. I see teams ship incredible research, share it once, and hope for magic. Great content only wins when the market actually sees it. Build distribution before you hit publish. https://t.co/TMyyX29S08
Winning back customers requires fixing what drove them away | @MarTechIsMktg https://t.co/HRrW0X2u0w Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it. #customerexperience #loyalty #winback #cx https://t.co/c2HyjG7k7n
Holy shit.. vibe design is here. You can now build fully branded pitch decks with AI agents in one session. The output looks like a full design team built it. Here's everything you need to know: https://t.co/6YnP2Oxud5
ChatGPT has expanded their Agentic Commerce Protocol. This is their version of Google's UCP (Universal Commerce Protocol). It now supports more product discovery with richer shopping experiences. Products are presented side by side for comparisons and they've worked to make...
Stable grew on SEO and content. Then Google launched AI overviews. Blog posts that drove traffic for years suddenly flatlined. Sarah Ahmad says the B2B marketing playbook has been flipped on its head. https://t.co/DagDwkbAhS
Here are 7 storytelling techniques you can leverage in your copywriting & marketing: (bookmark this) https://t.co/XBYJFHWGKp
Appple Business - local ads in Apple Maps is officially live - Apple just posted about it, my story is updated at https://t.co/VBlcnERHn8 https://t.co/GwP0hkDypq
