Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turns phone backs into a $169M revenue stream
The company evolved from a garage prototype in 2011 into a global brand that monetized the unused back of smartphones. By 2017, PopSockets posted $169 million in revenue, driven by a simple grip that became a daily habit and sparked word‑of‑mouth growth and celebrity visibility.
Dig‑In partnered with Warrior Protein to distribute Warrior Creatine Plus samples to 200,000 university students in 1,003 halls across 130 UK cities. The on‑campus tote‑bag activation targeted students at the start of their academic year, a key habit‑forming period. Post‑campaign research showed 75% of participants were likely or very likely to repurchase, 84% loved the taste, and 77% would recommend the product. The initiative demonstrates how direct sampling can embed a sports‑nutrition brand into students’ emerging purchase routines.
Costco is capitalizing on its $0.20‑$0.30‑per‑gallon gas discount to attract new members and lift overall sales, reporting a 4.8% rise in paid memberships and a 6.7% jump in comparable sales for Q2 FY2026. The strategy turns volatile fuel costs into...
Combining social listening with search analytics lets brands spot intent formation before demand peaks, turning casual conversation into actionable insight. The fusion reveals the full competitive landscape, showing who shapes narratives and who captures demand. It also validates target audiences...
Walmart and its newly acquired Vizio have rolled out a joint platform that lets users log into Vizio smart TVs with a single Walmart account, delivering premium streaming content alongside shoppable product placements. The move positions Vizio TVs as a...
Jeep unveiled a new, sexually‑tinged commercial featuring comedian Iliza Shlesinger, set to air during the NCAA March Madness tournament. The campaign is intended to clarify the Grand Wagoneer’s identity and spark conversation, a strategy its marketers say could translate into...
Microsoft has installed Asha Sharma as the new head of Xbox, replacing longtime leader Phil Spencer. Sharma’s first moves include scrubbing the controversial "This Is An Xbox" campaign and exploring lower‑priced Game Pass tiers and a potential Netflix bundle, signaling...
PR director Katherine Caraway urges agencies to stop volume‑driven outreach and adopt a predictive pitch probability model. The model assigns a 1‑5 score to three variables—Inbox competition, relationship strength, and newsroom resource pressure—producing a 15‑point likelihood metric for each pitch....
Social listening has moved from a marketing tool to a leadership imperative, with executives now monitoring brand reputation and crisis signals in real time. Nicole van Zanten, co‑president of ICUC Social, notes that leaders are using community‑derived insights to guide...
Poshmark has launched its first major app redesign in 15 years, revamping the experience for its 165 million buyers and sellers. The update introduces an AI‑driven “For You” home feed, larger portrait‑style product images, and a consolidated seller hub with analytics...
Unilever's chief growth and marketing officer Esi Eggleston Bracey unveiled the “Desire at Scale” strategy, aiming to fuse cultural insights, community signals, and commerce through AI‑enabled processes. The approach shifts marketing from pure ad optimization to a growth engine that...
Microsoft paid $8 Million for a Super Bowl commercial to show off that Excel now has AI powered by Copilot #microsoft #excel #superbowl #AI #copilot #artificialintelligence #LLM #GenAI @PawlowskiMario @chidambara09 @Ym78200 @CurieuxExplorer @efipm @bigfundu @sayedflah @Ronald_vanLoon @cyngn @belindabeibi @odisseiaalfa @DigitalColmer @MyCompanionsAI...
Brands are leveraging extended reality—AR, VR, and MR—to solve concrete marketing challenges, from cutting product returns to accelerating sales cycles. The article outlines eight real‑world examples, including BMW’s mixed‑reality showroom, IKEA’s AR placement tool, and Walmart’s enterprise‑scale VR training. Global...
Italy’s advertising market in 2025 is now led by digital, with the “extended” digital segment projected at €9.6 billion (about $10.6 billion), representing 45% of total spend. OTT platforms dominate that slice, contributing €4.3 billion (~$4.7 billion). Traditional media investment slips to €5.8 billion (~$6.4 billion),...
H&H Group reported that Douyin, China’s TikTok‑like platform, drove a 71.4% surge in Swisse sales last year, while new‑retail partners such as Sam’s Club added 29.7% growth. The company’s overall revenue rose 10% to RMB 14.3 bn ($2.08 bn) and net profit exploded...
A recent hands‑on review pits Surfer’s AI Tracker against Profound’s answer‑engine optimization platform, highlighting each tool’s feature set, workflow, and pricing. Surfer blends AI visibility with a full SEO suite, offering prompt monitoring, source analysis, and CMS integrations for $182 per...
Lynqor, a marketing orchestration platform founded by Kerem Emre Akarlar, has launched in the UAE to address growing marketing fragmentation in the MENA region. The company offers an AI‑powered model that unifies strategy, data, creative, media and partner execution into...
Egypt’s e‑commerce market is rapidly maturing, shifting from a growth trend to a primary revenue driver. Consumers, predominantly young and mobile‑first, now demand speed, simplicity, and transparency comparable to global standards. Brands that embed user‑centric design, trust‑building features, and data‑driven...
I’m based in UK but most of my audience is in the US, then UK, Japan (growth market) respectively. S&C & performance coaching industry is heavily US facing because of market opportunities I need to have reach beyond just the...
Celsius has launched its Live.Fit.Go brand platform across Europe, extending the functional energy drink’s zero‑sugar, vitamin‑enriched positioning to new markets. The initiative follows a 2025 rollout in the United States, Canada and Australia and represents the company’s largest marketing push...
OpenEvidence and DoxGPT are offering free, AI‑driven literature‑review tools for physicians, funded by advertising. The model shifts costs from doctors to pharma, potentially lowering barriers compared with subscription services like UpToDate, which charge $550 per physician annually. Clear separation and...
Adobe announced a strategic partnership with NVIDIA on March 16 at the GPU Technology Conference, aiming to supercharge AI‑driven content creation and marketing automation. The deal centers on next‑generation Adobe Firefly models that will run on NVIDIA’s CUDA‑X, NeMo, Cosmos...
Bendigo Bank has teamed with independent agency Dig to launch the "Footy grows here" sponsorship platform, linking its elite AFL partnerships with grassroots football communities. The rollout begins with Adelaide and Geelong football clubs, showcasing the bank’s long‑standing support for...
Philadelphia Cream Cheese, owned by Kraft Heinz, has halted paid search on Google, shifting roughly $495,000 of its digital spend to retail‑media networks and focusing on e‑commerce search placements. In 2025 the brand spent $31.8 million on U.S. digital ads, with...
Marketers are reallocating a growing share of search spend toward generative engine optimization (GEO) as AI reshapes how users discover brands. A Scribewise survey shows 55% of U.S. marketers now budget for GEO, with 70% assigning 11%‑20% of their search...
Reddit unveiled new Dynamic Product Ads at Shoptalk 2026, featuring Collection Ads and Reddit‑specific overlays that embed shoppable tiles within community threads. The platform reports a 40% YoY rise in high‑intent shopping conversations and a 60% surge in beauty‑related purchase discussions....
JioStar released a BARC‑Nielsen study of the ICC Men’s T20 World Cup 2026 showing that television and digital advertising audiences overlapped by less than ten percent. The low duplication indicates that integrated TV‑digital campaigns deliver substantial incremental reach, reaching distinct...
This is why I'm so adamant about people learning to sell in a way that makes sense for them. I didn't sell out that upsell and add $9K in revenue *just because I added an upsell*. The upsell offer was...
Saatchi & Saatchi India has produced a new television spot for Captain Steel featuring cricket legend Sourav Ganguly. The ad educates Indian homebuilders on the tensile strength role of TMT rebars compared with cement’s compressive function. By framing the technical product as...
YouTube introduced a Gemini‑powered Creator Partnerships suite that automates discovery, matching and campaign management for brands and creators. The launch at IAB NewFronts signals a push to remove infrastructure bottlenecks that have limited the scale of creator marketing.
Netflix has terminated negotiations to acquire Warner Bros. Discovery's studio and streaming assets, ending a multi‑billion‑dollar transaction that had engaged top investment banks. The collapse leaves both companies to reassess strategy as Netflix focuses on ad‑supported growth and WBD pivots...
In this episode of Uncensored CMO, Steve Beckett—former Head of Cycling at Team Sky and the fifth employee of Zwift— walks through the creation of Zwift from a niche indoor cycling concept into a global fitness unicorn. He shares how...
OldTown White Coffee has introduced a Hot & Cold product range in Malaysia, Singapore, Hong Kong and China under the “Your Favourites Made Cold” campaign, developed with digital agency Kingdom Digital. The new line dissolves seamlessly in both hot and...
TBWA NZ partnered with Southern Cross to launch the “Feel Good Project,” a health‑insurance campaign built around optimism and real member stories. The brief focused on shifting the tone of health conversations from heavy to hopeful, using authentic joy rather...
Uhhh is this the beginning of the inevitable breakup between Stripe and Shopify? This is a big deal. It’s also a bunch of my predictions coming to life at once. Here's what's happening: Stripe is powering a native checkout inside Facebook ads....
AbbVie has secured a multi‑year deal to become Major League Baseball’s Official Pharmaceutical Partner beginning with the 2026 season, extending its Striking Out Cancer initiative league‑wide. The program will donate $20 for every strikeout, up to $1 million per season, with...
Jack Daniel’s, celebrating its fourth year with the McLaren Mastercard Formula 1 team, launched a “loudest” off‑track fan experience during Melbourne Race Week. The week‑long activation turned venues such as The Espy, The Middle Park Hotel and Crown into music‑filled hubs, featuring...
Google launched a new ad for the Pixel 10 in India starring cricketer Shubman Gill and voice actor Boman Irani. The spot walks viewers through everyday uses of the phone, emphasizing AI‑driven features such as Google Gemini, the “Nano Banana”...
Behavior-based email campaigns are being complemented by targeted direct mail to re‑engage prospects who abandon sites. Using real‑time behavioral signals, platforms like Postalytics send personalized physical mail when visitors view pricing or repeat visits without converting. This multi‑channel approach leverages...
Sometimes I think my content strategy is too simple...then I remember that's the whole point. 😂 Most everyone is overcomplicating the hECKKK out of content
SaaS companies in recruitment and HR are turning to SEO as a sustainable growth engine, complementing paid acquisition with long‑term organic visibility. By aligning content with each stage of the buyer journey and targeting high‑intent, use‑case queries, firms can convert...
I built a skill for Claude Code that optimizes any form on your site — demo requests, contact forms, lead capture, applications. You tell it about your form and current conversion rate, and it identifies exactly what's killing completions. Too many...
DSW is extending its "Let Us Surprise You" brand platform with a spring 2026 campaign that transforms a store into a dollhouse showcasing diverse shoe moments. The in‑house team and agency Spacejunk created a visual narrative that spotlights festival‑season Western...
It’s not random the decision to drop the first trailer of #HarryPotter HBO series this WED. After a long wait, #HBOMax will finally be launched in the U.K. this THU, so using one of the biggest British pop culture phenoms ever...
This one video shows you all you need to know about the 'new' way of working. Our shortform guy Harvey is in Slack going back and forth with our AI agent Flash. He asks it to pull real Instagram stats. Flash...
Eli Lilly launched a Super Bowl commercial for its tirzepatide‑based weight‑loss drug Zepbound, emphasizing real‑world confidence and long‑term health management. The ad cites clinical data showing an average 48‑lb (21%) weight loss and a head‑to‑head SURMOUNT‑5 trial where Zepbound achieved a...
Brands on @shopify are now shoppable inside @chatgpt. AI shopping isn’t coming. It’s here. As always, our merchants are best positioned. Let’s go.
My income grew (at least) 56% this month, because of my vibe-coded SEO tools. Join the newsletter to get the what, why and how I’m doing it. Link in the next tweet. https://t.co/o3241R7YeN
Kesha has announced a North American Freedom Tour beginning in May, with electro‑funk duo Chromeo as the opening act. The tour, which follows a string of European dates, is positioned as a celebration of survival and artistic rebirth, prompting early...
Pearson has launched its first global brand campaign in five years, using AI to generate younger versions of real learners and dramatize pivotal life moments. The emotionally driven videos showcase the company’s breadth—from K‑12 to cybersecurity training—and aim to reposition...
Ford Motor Co. announced a five‑year exclusive partnership with Major League Baseball, ending Chevrolet's two‑decade run as the league's official automotive sponsor. The deal, unveiled by Ford’s global CMO Lisa Materazzo on March 23, kicks off on Opening Day March...
