Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turns phone backs into a $169M revenue stream
The company evolved from a garage prototype in 2011 into a global brand that monetized the unused back of smartphones. By 2017, PopSockets posted $169 million in revenue, driven by a simple grip that became a daily habit and sparked word‑of‑mouth growth and celebrity visibility.
Social9 unveiled Brand Voice AI, a platform that trains custom artificial‑intelligence models on each brand’s existing content to generate social posts that retain a unique tone across 11 networks and more than 50 languages. The launch follows research showing 52% of social‑media users are uneasy about undisclosed AI‑generated content, and over 30% say they would avoid brands that rely on generic AI ads. Social9’s solution includes predictive engagement analytics and built‑in Generative Engine Optimization to improve AI‑search discoverability. The company, serving 50,000 users in 200 countries, also meets GDPR and CCPA compliance with enterprise‑grade security features.
Your email platform isn't working… but the only reason you haven’t made the switch is because migration causes a week full of chaos. It's not about the cost, but the time, the broken flows, the re-importing contacts, the week you don't...
Ooredda Maldives has announced an extension of its Ramadan‑themed gaming promotion, Karaa Felhun, now running through 26 March. The stretch follows strong user engagement during the holy month and includes a revised competition format that lets any player, regardless of team performance,...
8 hours of outbound a day. Cold DMs. Cold emails. Reddit. LinkedIn. Repeat. I've seen this blueprint. I've watched it burn founders out. Miss one week and your pipeline goes to zero. I've worked with 30+ SaaS companies. The ones that stall out built everything...
Semrush One offers a free seven‑day trial that lets marketers quickly establish an SEO baseline. By following six focused steps—reviewing organic rankings, setting up position tracking, conducting keyword‑gap analysis, running a site audit, evaluating backlinks, and checking AI visibility—users can...
Emplifi, an AI‑powered social media marketing platform, has been awarded Trusted Seller status on TrustRadius in the Social Media Management category. The badge confirms that Emplifi maintains current product information, follows ethical review‑generation practices, and actively engages with customer feedback....
Jakson Group has appointed former Indian cricket captain Sourav Ganguly as its brand ambassador to promote its renewable energy and infrastructure portfolio. The partnership aligns with India’s accelerated energy transition and Jakson’s integrated model covering manufacturing, EPC, project development and operations....
Swiss chocolatier Lindt & Sprüngli posted record organic growth of 12.4% in 2025, boosting revenue to roughly $6.5 billion (≈€7.1 bn). The premium‑focused strategy delivered an 8.1% rise in net income, supported by stronger pricing power and a 621‑store global retail network....
Personal v professional brand - how do you think about the difference as an entrepreneur?
Forrester’s 2025 Digital Go‑To‑Market Review of apparel and footwear brands finds that companies owning sales, storytelling, and consumer relationships will outpace rivals in a fragmented retail environment. The shift from wholesale to direct‑to‑consumer and marketplace models gives brands unprecedented control...
Microsoft has enhanced Bing Webmaster Tools with a Grounding Query‑Page Mapping feature in its AI Performance report, linking AI‑driven queries directly to the URLs cited in responses. Users can now click a query to see all cited pages and click...
Telecom Italia (TIM) has rolled out a new episode of its advertising campaign, staged in a military fort, to spotlight its recent recognition as Italy’s top operator for “Consistent Quality” in OpenSignal’s mobile‑network‑experience survey. The spot revisits the brand’s iconic...
Omega, the Swiss watchmaker known for its Olympic ties, announced a partnership as the official timekeeper for the new Tomorrow’s Golf League (TGL). CEO Raynald Aeschlimann emphasized that the move is about aligning with a familiar sporting arena rather than...
TikTok unveiled three premium ad products at the IAB NewFronts: Logo Takeover, Prime Time, and TopReach. Logo Takeover places a co‑branded screen the moment users open the app, delivering an uninterrupted first impression. Warner Bros. used the format for the Supergirl...
I show you how much YouTube paid me with one video that got 11,600 views and generated $205 in revenue. I break down the watch time, subscriber growth, and explain how these earnings can scale if you multiply the views....
I don’t build companies just to invest - I build them to win. Everything I do on social media is about one thing: customer acquisition. If I can lower CAC and increase ROAS for my companies, I win and so do...
Bath & Body Works has announced a partnership with luxury designer Vera Bradley to launch a co‑branded product line. The collaboration, unveiled without detailed pricing or launch dates, reflects a broader trend of legacy retailers using high‑profile partnerships to rejuvenate...
In this SXSW‑recorded episode, host Sandy Carter talks with marketing veteran Kenny Lahr about the power of experience‑driven branding and how AI is reshaping customer interactions. Lahr argues that true competitive advantage now lies in creating emotionally resonant experiences that...
In the farewell episode of the Recipe for SEO Success podcast, host Kate Toon reflects on a decade of SEO storytelling and announces her shift to new ventures while delivering five evergreen SEO tips: prioritize search intent, solidify technical fundamentals,...
HG Insights unveiled its Revenue Growth Intelligence Platform, a unified AI‑driven system that consolidates technographic, buyer‑intent, spend and contact data into a single analytical fabric. The launch includes an early‑access Agent Builder, enabling enterprises to craft custom autonomous AI agents...
Google unveiled its Commerce Media Suite, integrating retailer‑derived audiences into Google Marketing Platform tools such as Display & Video 360, Search Ads 360, and Google Ads. The suite now lets brands activate Kroger shopper segments on YouTube and third‑party inventory, with SKU‑level...
The average C-Level exec gets 121 emails a day You get ~6 seconds …worth reading or automated? Step #3 in my "Opps framework" makes it scream human: O - Observation P - Problem P - P.S. S...
+1-year SEO journey. A client who had everything from the beginning. - Blogs - Free tools - Directories - Unique Marketplace - Thought leadership content Pair with a business that makes sense. Make 100s of thousands of dollars, projecting millions. The Startup game is tough but rewarding.
SiriusXM Media and AdsWizz are expanding their partnership with Barometer to add episode‑level brand‑suitability targeting across the SiriusXM Podcast Network. The audio‑first solution evaluates tone, sentiment and contextual intent, giving advertisers granular control without sacrificing reach. The integration works for...
Cleartrip has launched the fourth edition of its #NationOnVacation summer sale, anchored by a film that revives the childhood game “Chidhiya Udd.” The nostalgic narrative frames travel as a playful escape from routine, aiming to turn latent wanderlust into immediate...
More people need to read this case study. Yep, it's how "Mt. AI" forms :) -> How AI-generated content performs in Google Search: A 16-month experiment Month 1: indexing and early visibility Months 2–3: growth continues Months 3–6: ranking collapse Month 16: long-term stagnation https://t.co/d6d3BhKMpH
Choosing the right paid‑media channel is critical for new advertisers. The article outlines a decision framework that starts with clear business goals, brand familiarity, and product‑market fit, then moves to data availability, conversion tracking, budget size, and creative assets. It...
Digital public relations has moved from a nice‑to‑have tactic to a strategic imperative as consumers spend the majority of their time online. Unlike traditional PR, digital PR blends storytelling, influencer outreach, and SEO to secure high‑authority backlinks and media placements...
In this episode, host Tyson Stockton talks with Kristen Tinsky, SVP of Creative at Fractal, about the upcoming shift from transformer‑based AI to next‑generation models that can learn continuously and run on edge devices. They explore how these hyper‑personalized AI...
Marketing teams often present engagement‑centric decks that fail to resonate with finance. Alchemer’s CFO and CMO jointly released a guide that translates marketing performance into the three financial metrics CFOs care about: customer lifetime value, customer acquisition cost, and churn....
Google has rebuilt NotebookLM, adding a one‑million‑token context window and native generation of cinematic videos, one‑click infographics, PowerPoint‑ready slide decks, debate‑style audio episodes, structured data tables, and a blog‑post report generator—all usable directly from the chat interface. The blog post...
FlexClip Review: A Powerful AI Video Platform That Makes Experimentation a Feature, Not a Bug [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/haDJvmFsVo https://t.co/roYYuZq91R
Bing Webmaster Tools AI Performance report gains grounding queries to pages https://t.co/GcnENv0flx hat tip @aleyda https://t.co/HQnozuhG6X
B. Draddy, a Summit Golf Brands label, has launched the B. Draddy Camper—a purpose‑built mobile unit that blends premium retail, on‑site customization, and hospitality for member‑guest tournaments and club events. The camper features expanded interior space, custom shelving, a built‑in...
A joint SurveyMonkey‑Reddit study finds B2B buyers now prioritize peer validation over vendor marketing, with 73% trusting recommendations from colleagues. Decision‑makers are largely self‑directed, with 83% conducting research before speaking to sales and 65% completing it within a week. High‑stakes...
Fast Company’s 2026 list spotlights PR firms that are redefining brand strategy through high‑profile celebrity collaborations, immersive pop‑up experiences, and cutting‑edge technology. Giant Spoon turned a Lucid electric‑vehicle launch into a short action film starring Timothée Chalamet, while Jellyfish’s Grand Central...
Magnum Ice Cream launched a two‑week sensory campaign in London’s King’s Cross station, spraying a chocolate scent and playing a crackling bite sound. Commuters reacted negatively, describing the experience as unpleasant and likening it to a “urine spill.” The backlash...
Sirona Hygiene, the Indian feminine‑hygiene brand, is targeting roughly $60 million in revenue within two years, driven by an ambitious 150% year‑on‑year growth plan. The strategy hinges on expanding its retail footprint, especially modern‑trade outlets, while deepening its product range into...
French/West/Vaughan (FWV) has signed a public‑relations and integrated‑marketing agreement with Allegiance Flag Supply, a Charleston‑based maker of U.S.–made American flags, to boost its national presence amid the America250 flag‑in‑classrooms initiative. FINN Partners was appointed agency of record for Benchmark Wine...
Glossier announced it will close nine of its twelve U.S. stores within the next two‑and‑a‑half years, leaving only three flagship locations in New York, Los Angeles and London. CEO Colin Walsh says the move is meant to shed operational drag...
Primark has rolled out its second-ever television commercial, "Shockingly Chic," showcasing ten spring outfits priced from £12 (about $15) and available in stores worldwide and via Click & Collect in the UK. The multi‑channel campaign spans TV, video‑on‑demand, audio, out‑of‑home,...
In this episode, host Jimmy Frischling chats with Jon Skogmo, the founder of Jukin Media and Lost In Travel Media, about his journey from a hotel clerk to building a $140 million UGC licensing business and then launching a travel‑focused media...
The article argues that traditional brand visibility is no longer sufficient in AI‑driven commerce. Retailers must become "selectable" by ensuring their product data is structured, consistent, and aligned with the language shoppers use. Algorithms now act as the primary referees,...
British paint giant Dulux is reviving its iconic Old English Sheepdog mascot, now a cheeky puppy named Dorothy, to mark the 65th anniversary of the original “Dulux Dog” appearance. The integrated “Life is what you paint it” campaign, created by...
The Relatability Pivot: The End of the Corporate Megaphone by @Timothy_Hughes https://t.co/R9Dh5IspY2 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
Marketing leaders face a flood of emerging tactics, but AI, creator ecosystems, social commerce and advanced analytics stand out as durable shifts. Artificial intelligence and machine learning automate routine work while delivering hyper‑personalized customer journeys and refined segmentation. Social commerce...
Open Media announced a programmatic partnership with VIOOH, linking its premium digital out‑of‑home inventory to the leading global supply‑side platform. The deal adds 42 high‑visibility LED screens to VIOOH’s marketplace, generating over 120 million monthly impressions and representing roughly 1‑2 % of...
Creator performance metrics give influencer agencies a data‑driven framework to move beyond surface‑level likes and views. The guide outlines why trust and adaptability make influencer marketing valuable and presents key direct and indirect impact statistics, such as a $5.78 return...
Andrew Yeung, a former Google and Meta employee, turned his side hustles into a seven‑figure enterprise by leveraging a curated stack of 14 AI‑driven tools. The suite includes Claude Code as an LLM operating system, cloud‑based Zo Computer, low‑code Lovable,...
