Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turns phone backs into a $169M revenue stream
The company evolved from a garage prototype in 2011 into a global brand that monetized the unused back of smartphones. By 2017, PopSockets posted $169 million in revenue, driven by a simple grip that became a daily habit and sparked word‑of‑mouth growth and celebrity visibility.
Starbucks, once famed for its "third place" hospitality, has shifted toward a fully transactional model driven by mobile ordering and unmanned pickup shelves. The change has stripped away personal touches like handwritten names and barista‑customer interactions, turning visits into silent, efficiency‑focused exchanges. Executives acknowledge the erosion of experience and are now outlining a strategy to re‑inject human connection, reviving the warm, community‑centric atmosphere that justified premium pricing. The plan emphasizes staff empowerment, redesigned store layouts, and technology that supports, rather than replaces, personal service.
At the International Franchise Association convention, a booth partnered with a local shelter to feature adoptable puppies, turning a standard trade‑show stall into an emotional magnet. The presence of the puppies instantly slowed foot traffic, sparked spontaneous conversations, and even...
This week’s roundup shares five actionable ideas for creators, starting with a $95 LinkedIn post boost that delivered measurable reach gains. It highlights how a well‑crafted LinkedIn profile can amplify algorithmic visibility, and offers a six‑minute video dissecting a high‑performing...
YouTube creators can now upload thumbnails up to 50MB (up from 2MB), enabling higher-resolution images with less compression. 🎨 As the first impression of a video, higher-quality thumbnails can drive more clicks and improve overall performance. This is especially important for...
Pernod Ricard has unveiled a new advertising campaign for its premium Indian whisky, Blender’s Pride. The campaign features three Indian actresses and models, linking the spirit to fashion, success, and contemporary lifestyle. The initiative coincides with the appointment of Debasree Dasgupta...
How I generated my first $5,000,000 on the internet: Selling digital products. But it took me 4 long years. This 5-step roadmap would have got me there faster: 1. Write for free. You want to start by writing for free. • Write on social platforms for...
Low tech, no performance data, and limited targeting. Wow, sounds amazing :) -> Advertisers that bought ChatGPT's first ad campaigns say the process was low tech and that they haven't received much data showing if their ads worked "Two executives at...
Anindya Ghosh, co‑founder of Sam and Andy, argues that India’s summer is no longer a three‑month season but a rapid, climate‑driven consumption event. He outlines the HEAT framework—Hyperlocal demand, Elastic consumption, Aspirational Bharat, and Time compression—to help brands adapt to...
The Content India 2026 summit in Mumbai brought together creators, broadcasters and investors for a three‑day showcase of Indian television concepts, awarding £10,000 each to the winning projects Djinn Patrol and The Masala Quest. The event also released a Content India Trends Report...
AI‑generated ads have appeared in more than a dozen state, local and federal races, including a voice‑mimic radio spot that makes Democratic Gov. Maura Healey say things she never said. The trend is prompting marketers, regulators and voters to question...
Startups are rushing to adopt AI, but many treat it as a pure technology purchase rather than a workflow redesign. While AI tools are now inexpensive—often cheaper than a single LinkedIn ad—success hinges on clean data and clear problem definition....
Lacoste is executing a dual‑track activation strategy, pairing the Miami Beach "Club Lacoste" tennis experience with a fashion‑focused pop‑up at Galeries Lafayette Haussmann in Paris. The Paris installation, dubbed "The Locker Room," transforms eleven storefront windows and two pop‑up spaces...
JSW MG Motor India reports that 70% of its best‑selling EV, the Windsor, is sold in non‑metro markets, bringing cumulative sales to about 65,000 units since its October 2024 launch. The company’s 541 sales‑and‑service outlets, only 51 of which are in...
College athletic departments are transforming into full‑scale media enterprises, investing heavily in studios, podcasts, and digital studios to produce 24/7 content. Clemson’s 12,000‑square‑foot CAB facility operates as a profit‑center under Clemson Ventures, generating millions through licensing and branded partnerships. LSU’s...
Even a McLaren fan Can respect a 🔥 Ferrari ad
Claude can now build your YouTube channel like MrBeast's strategy team for free. Here are 12 Claude prompts that take your channel from zero to $20,000👇 (Save before your competitors do) https://t.co/929BvScXCE
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Social media marketing (SMM) leverages platforms like Facebook, Instagram, TikTok, and LinkedIn to build brands, boost sales, and drive website traffic. With more than 6 billion users worldwide as of October 2025, SMM offers unprecedented reach and granular targeting. Marketers measure success...
#25Tips to Help You Select a B2B #SocialMedia Influencer Number 19. Define clear KPIs upfront to measure campaign success. Performance metrics are essential for tracking ROI. 📊📈 #MeasureSuccess https://t.co/CeFLuMSwYi
Bad AI prompt: Give me marketing ideas. Good AI prompt: I run a SaaS for fitness coaches doing $2M/yr. My goal is to double leads in 6 months. Give me 10 strategies used by similar companies. Context = quality.
DraftKings announced a $200 instant‑bonus offer and a 100% profit‑boost token for the NCAA Tournament, available to new users who place a $5 qualifying bet. The promotion runs through the entire March Madness schedule, aiming to capture the surge in...
Whatever they spent on NIL they are getting back in multiples. My guess is very few had heard of High Point prior to now…
Outdoor Voices doubled revenue from $40M to $90M by building a community around 'Doing Things'. They sold movement, not performance. Meanwhile you're competing on price in a saturated market with no identity. That's the gap.
In 2026, SEO has moved beyond simple keyword placement to a holistic strategy that blends search‑intent targeting, E‑E‑A‑T principles, and robust technical foundations. Brands that answer user questions, demonstrate expertise, and maintain fast, secure sites are rewarded with prime visibility...
Google is getting aggressive on headline rewrites and they seem to ratchet up the clickbait. Look at the change in headline from @verge "I used the ‘cheat on everything’ AI tool and it didn’t help me cheat on anything to "Cheat on...
The Signal in the Noise: Why Authenticity Beats Volume in a B2B World by @Timothy_Hughes https://t.co/R9Dh5IspY2 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
eCommerce brands spend 3‑4 hours each week manually posting on Instagram, TikTok, Facebook and Pinterest, a task that hampers growth. By batching content creation and using AI‑powered caption generators, founders can cut social‑media workload by 70 % or more. Scheduling platforms...
Well @jforjacob offered $15k, so I’ll offer double. $30k to whoever can beat our top compression sock funnel for https://t.co/zHkvUa6ERS. If your page can hit 100k sessions at a higher Northbeam 1DCROAS, the money is yours. Could be as simple as a lander...
I built a skill for Claude Code that edits your marketing copy like a senior copywriter reviewing your work. You paste in existing copy and it comes back with specific, line-by-line edits — cutting vague language, tightening wordy sentences, strengthening weak...
Gartner’s October 2025 survey of 1,539 U.S. adults reveals that 50% of consumers prefer brands that steer clear of generative AI in advertising and promotional content. Trust concerns are rising, with 61% regularly questioning the reliability of online information and...
I think something weird has happened in 2026 for Founder-led GTM. Founders forgot that Sales + Marketing builds a scalable Go-To-Market machine. Sales is 1on1. Outbound Cold Emails? 1on1 (yes, even if you're spraying and praying to 15,000 prospects that don't know you). Marketing...
Two thoughts on reporting from @theinformation that early ChatGPT ad campaigns lacked performance data: - this is to be expected. Any early offering will feature limited functionality. Early adopters should be prepared to fill measurement gaps themselves. - Measuring and credibly asserting...
Indriya, the Aditya Birla Group’s jewellery label, is accelerating its retail footprint from more than 55 stores to a projected 100‑plus locations, with a goal of surpassing 75 stores by the end of March. The brand is shifting its marketing mix...
COLD EMAIL IS DEAD. People doing outbound right now are only sending more emails to fix the exact problems that sending more emails caused. We went the other direction. Our campaign is dead simple: Someone lands on RB2B(.)com We identify them And we send an...
Ask a company what they do—and you’ll know in 10 seconds if their positioning is weak. Marketing answers first. Usually something like: “We provide an AI-powered platform that helps companies unlock operational efficiency and drive innovation.” Fine. Then I ask:...
The Sleep Company has appointed cricket legend MS Dhoni as its brand ambassador, launching the "India Vs Peaceful Sleep" campaign to spotlight chronic sleep deprivation and promote eight hours of quality rest, backed by its patented Smartgrid mattress technology. In parallel,...
If I had to rebuild a founder-led brand from zero in 2026, I wouldn’t start with followers. I’d start with: - a clear enemy - a clear problem - a clear transformation clarity first.
The point isn’t to “generate subscribers.” The point is to write things worth subscribing to.
Interested in ChatGPT ads? Seems that ad ramp-up we saw might have been since the pilot is ending at the end of March -> ChatGPT’s ad pilot has the industry excited, but some insiders are frustrated with the slow rollout "With...
Facebook has rolled out new Meta AI–powered features on Marketplace. 📦 Sellers can now upload images and have Meta AI generate draft listings with recommended descriptions, as well as draft automatic replies to initial messages. These tools simplify the listing process,...
Oh boy, what could go wrong? "With these new capabilities, websites could be almost entirely created and run via AI agents controlled by humans." -> https://t.co/XIx37k7Nu2 says it will now allow AI agents to draft, edit, and publish content on...
Creating content without AI is hard to do. And, it should be. When you ask a human for their opinion, their experiences, and things that help you trust them - those aren't easy things to answer. AI can't do that....
lots of AI cos starting to experiment with paid marketing so here’s my take: Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you...
The biggest (and unexpected) winner of the Google Discover Core Update (via @GrowOnDiscover) has since been manual action’d The site was doing all types of spammy stuff so it was surprising they came out on top. Until Google took notice....
What is your website really doing for you? @TBorreson11 https://t.co/n6vluLJNmX #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience #businessintelligence https://t.co/h9vK3iKPoQ
Ah yes, JSON-LD! SEOs had clearly never heard of or used it before GEO. 🤦🏽♀️🤦🏽♀️🤦🏽♀️ https://t.co/GSNcGB23GV
Most founders are one audit away from a traffic spike. Not a new strategy, not content, no new backlinks. Just fixing embarrassing stuff that's been broken for months. These are the fixes that move the needle:
The SEO tool I'm building lets you build SEO plans in five minutes. Awesome to send to your partners or clients on what you'll be doing for them next. This one took less than 10 minutes to build. https://t.co/75xu3fyDN4
In SaaS: Reddit dominates the SERP... But most brands are still sleeping on it. More here: https://t.co/PlWF0NStQS https://t.co/yxrJFMJ7Al
I've spent THOUSANDS of hours in Ahrefs and Google Search Console doing keyword research and SEO audits Within 5 minutes of connecting Claude Code to the Ahrefs API and Google Search Console service account, it found a bunch of new opportunities...
I've tested 100+ product descriptions. Here's the pattern: Descriptions I wrote as 'features lists' got 2% ATCs. Descriptions I wrote as 'transformation stories' got 9% ATCs. Your specs don't matter. Outcomes do. Test everything. Trust nothing.
