Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
How I Passively Collected 500 Email Subscribers in 90 Days
The author reports that by focusing on Substack, they passively amassed roughly 500 email subscribers in just 90 days, a stark contrast to the labor‑intensive lead‑generation tactics previously used on X. A single Substack post, created with the WriteStack scheduler, yielded over 100 new subscribers, 8,800 likes, and 351 restacks, illustrating the platform’s organic reach. WriteStack automates content curation and repurposing, further accelerating growth. The post also promotes a 7‑day free trial of WriteStack for the author’s audience, tying the tool to higher profits and record‑breaking April earnings.
Good Pressure Points to Have in the Run-Up to Your Book Launch
The newsletter expands the concept of "pressure points" in a book launch, highlighting stressors that are actually positive signals of demand. It explains that spikes in pre‑orders, media inquiries, and social buzz indicate a campaign is gaining traction. By reframing...
Five Ways for Publishers to Attract and Retain High-Value Audiences
Q5’s latest report outlines five practical steps for publishers to attract and retain high‑value audiences. It stresses that journalism alone isn’t enough; commercial, product, and editorial teams must collaborate within organized structures. Senior leaders need a shared vision, transparent trade‑off...
Walmart Refreshing Private Label Branding
Walmart announced the first refresh in more than a decade of its Great Value private‑label brand, which launched in 1993 and now tops the retailer’s own‑brand portfolio. The new visual identity modernizes packaging, standardizes nutrition information and benefit claims, and...
'Always On' Isn't Broken -- The Way We Use It Is
The article argues that today’s “always on” advertising has devolved into a blanket, budget‑draining approach that treats every audience as constantly receptive. It calls for a shift from a channel‑centric mindset to a behavior‑centric one, activating each medium only when...
StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch
StackAdapt announced the general availability of its Model Context Protocol (MCP) Server, which injects the platform’s campaign intelligence directly into AI tools such as Claude. The server lets advertisers query performance, creative status, and audience results in natural language without...
Google Rolls Out New AI Safety Features in Ads Advisor
Google is upgrading Ads Advisor, its AI assistant in Google Ads, with three new agentic safety features. The enhancements include proactive policy assistance, continuous security monitoring, and instant certification capabilities powered by Gemini. By scanning accounts and websites automatically, the...
3 New Ways Ads Advisor Is Making Google Ads Safer and Faster
Google Ads is rolling out three AI‑driven safety upgrades in its Ads Advisor tool. The platform will now proactively flag complex policy violations and guide advertisers through fixes, monitor accounts 24/7 with personalized security recommendations, and automate certification processes using...
OpenAI Turns on Cost-per-Click Ads Inside ChatGPT
OpenAI has activated cost‑per‑click (CPC) advertising inside ChatGPT, allowing marketers to bid $3‑$5 per click. The move follows a rapid decline in CPM rates, which fell from $60 to $25 per thousand impressions within ten weeks. By shifting to a...
Why Your Marketing Keeps Falling Off a Cliff (and What to Do About It)
Accounting firms struggle to keep marketing consistent amid client work, tax season and staff turnover. Generic AI writing tools often produce robotic, jargon‑filled copy that feels disconnected from a firm’s voice. Plot AI, launched for bookkeepers and accountants, uses a...
The VERIFY Method for Building a Winning Personal Brand in the AI Era (7 Prompts)
The post introduces VERIFY, a six‑element coherence audit designed to forge a personal brand that can’t be commoditized by AI. It argues that while AI can automate generic tasks, identity, trust, and financial sovereignty remain uniquely human assets. By evaluating...
Hire Social Strategists Who Prioritize the WHY Over Trends
What do I look for in a social media STRATEGIST? Not trends, or ~culture~, or even content. I look for social media professionals that can explain the WHY behind their ideas. Social Media Strategy is all about coming up with strategic...
You Feel Scattered, but You Don’t Know Why.
The post argues that a founder’s personal clarity directly shapes a brand’s consistency. When founders feel uncertain, the brand shows hesitation—content is delayed, websites are labeled outdated, and teams over‑explain. Conversely, resolved founders see tighter messaging without additional hires or...
Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age
Adobe and other brands are struggling to attribute performance in AI‑driven search results. Partnerize’s VantagePoint, a generative‑AI attribution platform launched in 2025, promises to identify which affiliate content drives traffic and conversions. The new Influence Compensation Lighthouse Program ties the...
Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age
Adobe is turning to Partnerize’s VantagePoint generative‑AI attribution platform to solve the attribution blind spot created by AI‑driven search. The solution, now enhanced with the Influence Compensation Lighthouse Program, assigns influence scores (HaloIndex) beyond last‑click and automates publisher payouts. Brands...
MS NOW Uses Community to Build Up Its Brand
MS NOW is shifting from a traditional linear news outlet to a community‑first brand, leveraging its recent independence after NBCUniversal’s spin‑off. The network plans to launch a summer‑time app focused on direct audience interaction rather than streaming. Executives highlighted the rise...
Brands Briefing: Brands Like Hint Water Are Redoing Packaging to Reach New Audiences and Gain Market Share
Hint Water, now led by CEO Michael Pengue since 2024, posted roughly $250 million in annual retail sales but saw flat household penetration, especially among younger shoppers. To spark growth, the brand launched a new "Water For People With Tastebuds" platform...
Daily Search Forum Recap: April 21, 2026
The Search Engine Roundtable highlighted several Google updates, including the insertion of shopping ads into the free‑listing grid and a bug in Search Console that blanks job‑listing metrics. Google’s John Mueller reiterated that SEO remains a moving target where imperfect...
WWO: Guidelines for Using AI to Build Your Media Plans
Westwood One’s Audio Active Group released guidelines for local advertisers on leveraging artificial intelligence in media planning. Cumulus Media president of operations Bob Walker emphasizes that AI can be useful but must be used with precise prompts, reputable sources, and...
The Intimacy Mandate: Why Getting Close Is the only Way to Win
Loren Levinson argues that pharmaceutical marketing must shift from algorithmic relevance to true intimacy with patients, talent, decision‑makers, and brands. By embedding marketers in real‑world contexts—such as living with patients or using anthropologists—companies uncover deeper insights that reshape product design...
OpenAI Launches AdsBot to Vet Ad Landing Pages
We've got a new OpenAI crawler and it makes total sense. Meet OAI-Adsbot: From OpenAI: OAI-AdsBot is used to validate the safety of web pages submitted as ads on ChatGPT. When you submit an ad, OpenAI may visit the landing page to...
No More ‘Sleeping Beauties’: Babybel Owner Quietly Emerges as US Healthy Snacks Powerhouse
Peter McGuinness, former Impossible Foods and Chobani exec, took over Bel Group’s North American operations and is accelerating growth of its snack brands Babybel, GoGo squeeZ and The Laughing Cow. The Paris‑based company now generates about one‑third of its global sales in the U.S., with...
Why IBM Says Every Brand Now Needs a GEO Playbook
IBM warns that AI‑driven agents will dominate search, estimating 75% of visibility shifting to machine answers within two years. To stay discoverable, brands must adopt a Generative Engine Optimization (GEO) playbook, a 12‑component system covering content, technical foundations, citation strategy,...
AI Cuts SEO Troubleshooting From Hours to Minutes
Old SEO vs New SEO Old SEO: Spend 3 hours analyzing why your organic traffic dropped 40%. Find nothing. New SEO: Connect your Google Search Console to Claude, get a ranked list of issues and fixes in 12 minutes according to your...
How to Rebuild Brand Trust After a PR Crisis
The article outlines how brands can restore trust after a public relations crisis by prioritizing honesty over polished apologies. It stresses that mishandled responses, not the original mistake, erode consumer confidence. Three practical steps are recommended: authentic acknowledgment, consistent corrective...
Meta’s AI Push Has Made Its Way Into Ad Creative. Not All Marketers Are Happy About It
Meta has been automatically applying AI‑generated tweaks to advertisers' creative assets, often without the brands’ knowledge. Snag Tights discovered altered ads that misrepresented its products, prompting the company to request a shutdown of Meta’s AI testing on its account. Other...
Your Next Customer Will Find You Using AI. Now What?
AI‑powered large language model (LLM) search is reshaping how consumers discover products, with 44% of U.S. online buyers now starting their journey in an LLM or AI tool. Adoption is twice as fast among Gen Z and millennials, but the trend...
Gordon Ramsay Launches World‑First “Idiot Sandwich” Pop‑up in Manila’s Uptown BGC
Gordon Ramsay Bar & Grill Philippines is opening the world’s first Idiot Sandwich pop‑up at Megaworld’s Uptown Mall in Bonifacio Global City, Manila. The concept turns a notorious internet meme into a physical sandwich‑focused venue, promising premium ingredients and a...
Four Publishers, One Growth Playbook: What The Guardian, Denník N, Uusi Juttu and Kyiv Independent Told Perugia About Reader Revenue
Four diverse publishers—The Guardian, Denník N, Uusi Juttu and the Kyiv Independent—shared a unified reader‑revenue playbook at the Perugia International Journalism Festival. Each relies on membership‑first models, with the Guardian generating roughly $125 million in digital reader revenue and 1.3 million supporters, while the...
Arby’s Launches Limited‑Time BBQ Lineup and Mac‑and‑Cheese Bowl to Revive Traffic
Arby’s introduced a limited‑time BBQ sandwich duo and a new Mac‑and‑Cheese bowl, a brand‑refresh move led by CMO Jeff Baker. The rollout targets lagging sales and aims to draw diners back to the chain’s 33,000‑plus locations.
Podcast Data Firm Bumper Unveils Audience Verification Metric to Boost Advertiser Confidence
Bumper, a podcast data and growth firm, launched the Bumper Score, a new audience verification metric that rates podcasts on a 0‑200 scale with 100 as the industry average. The score aggregates first‑party hosting data, verified listener information from major...
Fashion Retailer Quince Tops Podcast Ad Spending, Sports and Comedy Dominate Genre Placements in March
Fashion retailer Quince led March 2026 podcast advertising with an estimated $6.57 million spend, primarily on comedy programs. BetterHelp, Amazon, Meta, and T‑Mobile rounded out the top five, each allocating roughly $5‑6 million, with a strong preference for sports podcasts. Magellan AI’s...
Ecominsights Unveils SaaS Platform to Streamline Amazon Market Research
Ecominsights announced the general availability of its Amazon product research SaaS platform, delivering structured data on millions of listings to brands, distributors, agencies and investors. The tool promises to replace fragmented, manual research with a unified intelligence suite for product...
Meta Launches First Instagram Campaign in Thailand to Drive Reels Adoption
Meta has launched its first dedicated Instagram brand campaign in Thailand, a 10‑week digital effort built by BBH Singapore. The initiative features two hero films, six 20‑second Reels and 15 creator‑led pieces starring local influencers to spur Reels creation among...
Lacoste ‘Returns to Its Roots’ with New Visual Identity
Lacoste unveiled a refreshed visual identity that reintroduces a serif‑based logo and highlights the original Robert George crocodile illustration. The redesign sharpens the brand’s proportions, restores its historic green hue and adds clay and farine tones, while the iconic crocodile and...
Burger King Returns to ‘Star Wars’ Galaxy as Turnaround Push Endures
Burger King has teamed with Disney’s "The Mandalorian and Grogu" to launch a limited‑time menu and multichannel campaign tied to the May 22 theatrical release. The promotion features items such as a BBQ Bounty Whopper in a helmet‑shaped carton, Grogu’s Blue...
Why Marketers Are Switching Mobile Measurement Partners (And What To Look for Instead)
Marketers are abandoning legacy mobile measurement partners as consumer journeys now span TikTok, QR codes, email, web and apps. Nearly 50% of B2C marketers plan to replace their MMPs within the next 18 months. Branch positions itself as a next‑gen...
New Guide: The Identity Gap Holding Back Travel Marketing Performance
Travel marketers have poured money into orchestration tools, yet 70%‑95% of website visitors remain anonymous, limiting personalization and direct bookings. Wunderkind’s new guide argues that identity resolution is the missing layer that can turn invisible traffic into measurable revenue. By...
Leaders Must Become Visible Voices, Not Just Promoters
@joe_zappa , Founder and CEO of Sharp Pen Media, joins the AdTechGod Pod to unpack a fundamental shift in media and leadership. Power has moved from institutions to individuals, and the executives who recognize this are building influence, pipeline, and long-term...
AI Marketing Tools List Keeps Growing with New Additions
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include @Onlypult, @vidnoz_official, Rovo by @Atlassian , NoteGPT TTS, @buffer, Cora, @meetgranola, @eclincher, and @NaturalReaderAi.
Jenni Kayne Is Going Global
Jenni Kayne, the California‑born lifestyle label known for cashmere sweaters and minimalist home goods, announced the launch of international shipping on its e‑commerce site. The rollout initially covers 18 markets across Europe, Canada, Australia and New Zealand, with additional regions slated...
Meta Drains Brand Budget Early with Terrible ROI
Love waking up to Meta spending 60% of a brands daily budget before 7am PT. Love that it spent almost 20% from midnight to 1am. Love that the CPA was 5x our goal and time on site metrics were basically...
Master Claude AI Prompting for Every Content Creation Stage
A lil' tutorial on how to get *really* good at prompting @claudeai + the most useful prompts I've found for content co-creation at every stage of the process. If you want access to these (free) bad boys, reply PROMPTS 👀 https://t.co/vbJN2LFHFa
General Motors Names Commercial and Fleet Division GM Fleet—Again
General Motors has reverted its commercial‑vehicle unit’s name from GM Envolve back to GM Fleet, citing customer‑driven demand for clearer branding. The change does not signal a strategic overhaul; the division will continue offering a single‑point‑of‑contact model that bundles vehicles,...
Team Tackles SEO, GSC Bugs, and AI Ads
On It's New, @MordyOberstein covers @johnmu on SEO statements, I cover GSC bugs and read more best practices and @TheMarketingAnu covers the Microsoft Ads AI news - no smiling thanks to @gregfinn https://t.co/a66J6LjzNe
First‑time Founders Spread Too Thin, Miss Traction
Most first-time founders go wide too early. They set up ads, post on social, maybe do some cold outreach - and then wonder why nothing is sticking.
What’s The Biggest Technical SEO Blind Spot From Over-Relying On Tools? – Ask An SEO via @Sejournal, @HelenPollitt1
The article warns that the biggest technical SEO blind spot is the false sense of completeness created when SEOs rely solely on tool dashboards instead of raw data. Tools deliver snapshot reports, prioritized issue lists, and simulated metrics, but they...
Google and ChatGPT Decline Evident Despite Radar Lag
Yep, drop in Google, drop in ChatGPT. It can take Brand Radar a bit of time to catch up (just based on how it refreshes prompts), but it's clear as day. See below.
B2B Influencer Marketing in 2026: The Rise of LinkedIn Influencers in B2B Tech
B2B influencer marketing has migrated from occasional expert webinars to a creator‑led model anchored on LinkedIn, where founders, CMOs and product leaders publish consistently. These "LinkedInfluencers" build trust through repeated, expertise‑rich posts that shape buyer opinions long before a sales...
ChatGPT Ads Launch CPC Campaigns with $3‑5 Bids
Interested in ChatGPT ads? Looks like CPC campaigns are live for some advertisers. @juokaz pinged me with some screenshots. You can select between Reach or Clicks for objective and then enter your Max CPC for the campaign. ChatGPT says to...