Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
‘Brands Can’t Guide Culture’: Creators and Marketers on Ditching Skin-Deep Allyship
At Social Media Week 2026, experts warned that brands cannot own culture and must instead immerse themselves in the communities they wish to serve. Alejandra Salazar of Croing urged marketers to rely on cultural experts and listen deeply. Deaf creator Jackie Gonzalez highlighted the pitfalls of prescriptive brand demands, advocating authentic creator partnerships. Aveeno’s Joy Ogunneye cautioned that superficial cultural attempts can backfire, stressing alignment with brand ethos.
For Luxury Retailers, Value Is a Vibe
Luxury retailers are shifting the definition of value from price tags to experiential vibes, according to CEOs of Ralph Lauren and Tapestry. Ralph Lauren’s Patrice Louvet highlighted storytelling, premium shopping experiences and even its Ralph’s coffee concept as ways to...
AI Makes SEO a Top Budget Priority—Will You Get Hired?
AI is the greatest thing that ever happened to SEO. Hear me out. It's suddenly the highest marketing priority. Demand is off the charts. You don't need to convince companies they should be doing this. They have genuine burning desire...
Best Competition Website Builder Services for Growing Brands
Competition website builders are becoming essential tools for brands seeking to boost engagement, convert visitors into paying participants, and generate recurring revenue. The article ranks six providers—Nera Marketing, Design for Online, Westminster Web Design, Competition Website Design, Developer Rocket, and...
What Dove, Netflix, and Nike Didn’t Do on Reddit Is Why They’re Winning
Brands are abandoning high‑frequency posting on Reddit in favor of authentic, low‑volume engagement. Research from Reddit’s insights team shows sentiment drops sharply after three weekly posts, prompting marketers to focus on community contribution rather than follower counts. Companies like Netflix,...
Crazy Real: Stink Studios Reveals Rippling's HR Options
Stink Studios has been appointed the UK agency of record for Rippling, the San Francisco‑based HR and payroll platform, launching its first British brand campaign. Titled “The juiciest thing to happen to HR and Payroll,” the integrated effort uses real‑world, quirky...
EXCLUSIVE: Complex Is Scaling Its Food Festival Family Style Into a Year-Round Media Brand
Complex Media, which bought the Family Style food festival in May 2024, is expanding the brand into a year‑round media franchise. The company will debut a slate of original video series and digital content that complements its live events. By...
ESPN Reveals Football-Focused Creator Program Ahead of 2027 Super Bowl
Disney’s ESPN announced the fourth edition of its Creator Network will be football‑centric, timed to the lead‑up to the 2027 Super Bowl. The year‑long program will embed creators at Monday Night Football, college games and culminate in a week‑long VIP...
![Email Deliverability: A Complete Guide for Ecommerce [2026]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://www.omnisend.com/blog/wp-content/uploads/2021/12/Email-Deliverability-Guide.png)
Email Deliverability: A Complete Guide for Ecommerce [2026]
Email deliverability—whether messages reach inboxes or land in spam—is a critical revenue driver for ecommerce brands. Benchmark data shows only 83.5% of global emails hit the inbox, meaning roughly one in six messages are unseen. A drop from 95% to...
Video Needs Systematic Integration in Martech
A quick disclosure up front: this post is sponsored by Goldcast . I was comfortable doing it because we use Goldcast ourselves for our events — including the upcoming #MartechDay release of the State of Martech 2026 report on May...
How Staffing Agencies Can Turn LinkedIn Signals Into Consistent Client Meetings
Staffing agencies that rely on static LinkedIn lists see erratic meeting volumes, while those that track real‑time hiring signals achieve consistent pipelines. Signals such as sudden job‑post surges, new funding rounds, or executive hires reveal immediate hiring pressure, allowing agencies...
SEO Is One of the Most Powerful Channels, but Still Misunderstood
Hotel SEO transforms Google into a direct sales channel by capturing travelers at the moment they search to book. Unlike brand‑awareness tactics, it targets high‑intent queries such as “boutique hotel in New York” or “last‑minute hotel deals San Francisco.” Effective...
VICE Rewinds US Soccer, AXE's Ticket Giveaway, and Beckham Fronts Stella Artois' World Cup Campaign
VICE is debuting the six‑part documentary "Soccer’s American Dream," a retrospective on four decades of U.S. soccer growth and challenges. AXE has launched a World Cup ticket giveaway, offering 82 tickets and a $2,000 travel stipend to fans who post...
Meet the Team: Anthropologie’s Marketing and PR Ensemble
Anthropologie’s European Union marketing and PR unit comprises 12 professionals who manage brand marketing, social media, and events from its Brick Lane office in east London. The team offers a behind‑the‑scenes look at daily workflows, from campaign planning to influencer outreach....
Instagram Re-Enters Creator Affiliate Commerce Years After Rivals Built Lead
Instagram announced in March 2026 that creators can now tag up to 30 affiliate products directly in Reels and earn commissions on sales. The move ends a four‑year hiatus after the platform shut down its 2022 affiliate program and removed...
How to Turn MICE Traffic on Your Hotel Website Into Direct Revenue
MICE (Meetings, Incentives, Conferences, Exhibitions) traffic represents a high‑value, year‑round revenue stream for hotels, yet many properties fail to convert it through their direct websites. Traditional hotel sites cater to leisure travelers, leaving meeting planners without the tailored information they...
PR Firm News: Highwire Launches AcroAI
Highwire introduced AcroAI, an agentic AI platform that equips marketing and communications leaders with real‑time strategic insights drawn from over 100 data sources. The platform extends Highwire’s AI suite, promising secure, scalable campaign execution while preserving brand voice. In parallel,...
Create Eye-Catching Social Media Stories via OPPO Reno15 5G
OPPO launched the Reno15 5G in Turkey alongside the Reno15 Pro 5G and Reno15 F 5G, positioning it as a visual‑storytelling smartphone. The device combines hardware like a Snapdragon 7 Gen 4 chipset, a 6500 mAh battery and IP69 protection with software tools...
SAMY Debuts Proprietary AI Platform to Consolidate Social Media, Influencer Marketing Data
Global social‑media agency SAMY launched Maia, an AI‑powered platform that consolidates paid social, influencer activities, and owned media into a single management environment. The solution delivers a real‑time campaign dashboard, influencer approval hub, streamlined content‑approval workflows, brand‑safety screening, spoken‑word analysis,...
Metro Hit 4 Million TikTok Followers. Should Affiliate Publishers Follow?
Metro grew from 8,000 to over 4 million TikTok followers by April 2026, launching four vertical channels—news, sport, entertainment and gaming. The publication spent ten months producing platform‑native, presenter‑led videos without any commercial intent, then began monetising through brand partnerships rather than...
How The Daily Show Is Outsmarting the Social Media Algorithm
The Daily Show posted its strongest 18‑49 ratings in eight years while its digital footprint surged to 2.5 billion views in 2026, a 56% jump from the prior year. Producers explained that a dedicated digital team creates content that flows between...
Your AI Visibility Strategy Doesn’t Work Outside English via @Sejournal, @DuaneForrester
Duane Forrester argues that AI visibility strategies built around English‑centric benchmarks are increasingly ineffective as multilingual large language models dominate regional markets. A 2024 study shows over 75% of LLM benchmarks favor English, leaving translation‑first approaches blind to platforms like...
Why Brand Safety on Social Is No Longer Enough
Social media ad spend is projected to top $317 billion in 2026, making it the world’s largest advertising channel. Yet more than half of U.S. marketers consider social the greatest brand‑safety risk as shoppers increasingly decide purchases on these platforms. Integral...
How Marketing Teams Can Take Control of the Web Experience
Veo migrated its website to Webflow, handing full control of page creation and updates to its marketing team across eight localized markets. The shift eliminated developer bottlenecks, allowing campaigns to launch at speed. Personalized, localized pages outperformed generic versions by...
How Amika’s Marketing Aims to Make Prestige Hair Care More Approachable
Amika launched the "On Your Wavelength" campaign on April 3, centering stylists instead of celebrities to showcase its top hair‑treatment line. The initiative coincides with the brand’s rapid growth after its Ulta debut, where it quickly became the retailer’s No. 2 prestige...
Macro Influencers Explained: Definition, Follower Count, and When to Use Them
Macro influencers, typically boasting 100,000 to 1 million followers, sit between micro and mega tiers, offering a blend of broad reach and higher engagement. Their audience is large enough for brand awareness yet niche enough for authentic connections, making them attractive...
Yanmar’s 2 New CTLs Get Posi-Track, Begin Phaseout of ASV Loaders
Yanmar unveiled two new compact track loaders, the TL25RP and TL50RP, at ConExpo 2026, marking the start of its "One Yanmar" branding that consolidates ASV‑branded CTLs under the Yanmar name in North America. Both machines pair Yanmar diesel engines with ASV’s...
Pepcal Heating & Air Teams with Audience Boost to Power Seasonal Digital Marketing
Pepcal Heating & Air has joined forces with digital‑marketing agency Audience Boost to overhaul its website, launch an aggressive SEO program and push educational content across 300+ platforms. The partnership aims to capture spring‑time search traffic and drive homeowners to...
Starbucks Debuts ChatGPT Beta App to Personalize Drink Orders
Starbucks has introduced a beta version of a ChatGPT‑integrated app that offers personalized drink recommendations. Users type "@Starbucks" in ChatGPT to receive tailored suggestions, then complete purchases through the standard Starbucks app, keeping loyalty points intact. The move is a...
Comarch and Sway Outcomes Partner to Bridge the Loyalty Strategy and Tech Execution Gap
European tech firm Comarch has teamed with loyalty consultancy Sway Outcomes to close the gap between loyalty strategy and technology execution. The partnership blends Comarch’s enterprise‑grade loyalty platform with Sway’s Customer Engagement Accelerator, a diagnostic tool that scores a brand’s...
MrBeast Hires First Global CMO to Turn YouTube Empire Into Entertainment Conglomerate
Jimmy Donaldson, the creator behind MrBeast, announced a hunt for his first global chief marketing officer. The move signals his intent to evolve Beast Industries from a YouTube channel into a Disney‑style entertainment powerhouse, leveraging recent hires, a snack line,...
Omni Hotels Teams with Peter Millar to Launch Luxury Lifestyle Suites
Omni Hotels & Resorts announced a partnership with luxury apparel maker Peter Millar to create branded Peter Millar suites at Omni La Costa Resort & Spa in California and Omni PGA Frisco Resort & Spa in Texas. The suites, set...
Why A Goat?
Percona announced a bold rebrand, unveiling a goat as its new mascot to embody the company’s focus on resilience, independence and practical problem‑solving. The change is not a product shift but a visual statement of 20 years of open‑source database expertise...
Price Increase Email Template: 10 Ready-to-Use Examples for Every Situation
The article offers a collection of ten ready‑to‑use price‑increase email templates for SaaS, freelancers, agencies, service firms and e‑commerce brands. It outlines when to send the notice—at least 30 days in advance—and the five non‑negotiable elements each email must contain,...
Proof Comes in Tiers: Rank Yours Strategically
Not all proof is created equal. How does yours rank up? So if you’ve been following me for a while or done any of my programs, then you already know that I talk about proof… A LOT. You can have the best product...
Influencer Lame Secures $975M AI Twin Deal as Brands Bet on Digital Avatars
Senegalese‑born Italian influencer Lame landed a $975 million stock agreement to create an AI‑generated digital twin, while the backing firm’s shares have slumped over 90%. The move accelerates a broader industry shift toward AI avatars, as creators, platforms and brands scramble...
Nas Daily Founder Nuseir Yassin Secures $27 Million Series A for AI Solo‑Entrepreneur Platform
Nuseir Yassin, the creator behind Nas Daily, raised $27 million in a Series A round led by Khosla Ventures to fund Nas.com, an AI‑driven platform that lets solo founders launch storefronts and marketing campaigns with a single product photo. The round also...
Paramount’s Upfront Pitch Is About Three Things
Paramount’s upfront pitch centers on three marketer priorities—streaming, programmatic and live sports. The company will merge the ad‑tech stacks behind Paramount+ and Pluto TV this summer, launch a new performance tool called Precision+, and push streaming fixed units that give...
Starbucks Launches Beta ChatGPT Integration for Personalized Beverage Discovery
Starbucks has rolled out a beta version of its mobile app inside ChatGPT, allowing customers to discover drinks by describing their mood or uploading a photo. The AI‑driven tool translates abstract feelings like “warm and cozy” into curated beverage recommendations,...
Holistic Media Mix Beats Legacy Tactics in Furniture Marketing
In Episode 3 of From Screen to Store, sponsored by @JamLoop , Alex Back, CEO and Co-founder of Couch, joins hosts Jeremy Bloom and AdTechGod to discuss what’s actually working in modern marketing and why legacy industries are falling behind. The...
Starbucks’ Baffling ChatGPT Collab Treats Customers Like Empty, Soulless Venti Cups
Starbucks has launched a beta integration that places a dedicated widget inside OpenAI’s ChatGPT, allowing users to ask for personalized drink suggestions by describing their mood, outfit, or nutritional preferences. The feature, accessed by typing “@Starbucks,” promises to match beverages...
"Passion Is How Visa Shows Up Beyond Payments": Danielle Jin, CMO, Visa Asia Pacific
Visa’s Asia‑Pacific CMO Danielle Jin explains the company’s “passion‑pillar” strategy, turning the payments giant into a lifestyle brand by anchoring marketing to sports, music, gaming and broader cultural moments. High‑profile partnerships such as the FIFA World Cup, Olympics, K‑Pop awards...
How The Dogist Turned His Passion for Photographing Dogs Into a Media Brand
Elias Weiss Friedman launched The Dogist on Instagram in 2013, turning street dog photography into a digital media brand. Within a year he secured a book deal and hit one million followers; today the franchise boasts over 10 million followers and...
Cut SEO Update Work by 90% with AI Tool
I have 20+ content assets that need to be updated before a "re-rank" event. I call these updates "Rank Enhancement". The whole idea is to take whatever pages you have and improve them based on the data Google uses to rank them. The...
Buyers Are Now Machines, Not Humans
The Internet Was Built for Humans. Your New Buyers Are Machines by @Timothy_Hughes https://t.co/WgSJglYxAk @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess #ArtificialIntelligence https://t.co/R6IPpYvT7d
Search Ad Growth Slows As Social & Video Gain Faster via @Sejournal, @MattGSouthern
The IAB’s 2025 report shows digital ad revenue hitting $294 billion, up 13 percent year‑over‑year. Search advertising, still the largest segment at $114 billion, slowed to 11 percent growth, while social media ads surged 32 percent to $117 billion and digital video rose 25 percent to $78 billion....
B2B Influencer Marketing Turns Content Into Inbound Leads
If you build it, they will come. This is my LinkedIn inbox these days. I didn't know B2B influencer was really a *thing*, but now I'm a believer. https://t.co/yC4vynbRjX
Hands‑off Media Buying Redefines Creative Strategy
Killer video from @DenneyDara. So much to take away about creative and media buying, especially how they're doing very hands off media buying...
Apply PACT Framework for Ethical AI Marketing
#TimTalk - How marketers can use the P.A.C.T. framework to be ethical in AI-driven marketing? with Nicole Alexander https://t.co/3iLT5JKwip via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #TechNews #Marketing #MarketingStrategy #MarketingSuccess #AI
Credibility Is the Foundation; Offers Are Just Transactions
Spent 10 years building credibility So I could make offers in 10 seconds That's the real game... Before anyone buys what you sell They buy you, the person Reputation is the infrastructure Offers are just the transaction