Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turns phone backs into a $169M revenue stream
The company evolved from a garage prototype in 2011 into a global brand that monetized the unused back of smartphones. By 2017, PopSockets posted $169 million in revenue, driven by a simple grip that became a daily habit and sparked word‑of‑mouth growth and celebrity visibility.
Law firms that market only during slow periods lose momentum, while firms that maintain a steady flow of content stay top‑of‑mind with prospects. Consistent marketing—such as weekly or monthly newsletters, two to three social posts per week, and one blog post per month—builds brand awareness, credibility, and referral pipelines. The article outlines a realistic rhythm that busy attorneys can embed into their weekly schedule, including regular review requests and Google Business updates. By treating marketing as a habit rather than an occasional sprint, firms generate data‑driven insights that improve ROI and sustain growth.
Artificial intelligence is reshaping content marketing by enabling hyper‑personalized experiences, automating large‑scale content creation, and delivering real‑time performance analytics. Marketers now rely on AI‑driven tools to generate copy, optimize SEO, and predict audience engagement, reducing production cycles from weeks to...
🤖 How AI Systems Surface Your Brand: From Inputs to Outcomes 👇 Before a brand can perform well in AI answers, AI systems need three things from it: 1. Access: They need to be able to reach and process your content. 2. Usefulness: They...
The article presents a five‑phase global branding framework for pharmaceutical companies, beginning with local market intelligence and analytical foundations, then moving through strategic synthesis, creative development, local testing, and execution planning. It stresses cross‑functional collaboration, integration of clinical data, and...
Pharma marketers are rapidly adopting AI content‑generation tools that can produce polished promotional assets in minutes, promising faster go‑to‑market and richer personalization. However, the speed and volume of AI output heighten compliance risk, as FDA, FTC and emerging state or...
Zara has launched the Vatisimo collection with designer Willy Chavarria, rolling it out worldwide this week. The partnership merges Chavarria’s culturally rooted aesthetic with Zara’s massive distribution network, sparking debate over authenticity and mass‑market representation.
Chipotle has relaunched its Burrito Vault game for a third year, putting more than $2 million in free food on the line and attracting over 3.5 million player attempts. The hourly puzzle, hosted on UnlockBurritoDay.com, rewards the first correct guess each hour...
Microsoft is exploring a lower‑cost Xbox Game Pass tier, possibly with ads or limited perks, to attract budget‑conscious gamers. The move comes as Sony lifts PS5 prices to $649.99 for the standard model, $599.99 for the Digital Edition, and $899.99...
KFC unveiled a new Value Feast menu starting at $7, featuring box meals that bundle chicken, fries and a drink. The rollout aims to win over cost‑aware consumers as everyday expenses climb, and is backed by a high‑energy ad campaign.
Marketing heads at ScottsMiracle‑Gro and Clinique are shifting from product‑centric promotion to digital education, using AI‑driven tools to meet consumers where they research online. Scotts’ senior vice president John Sass highlighted the use of agentic AI to deliver hyper‑local gardening...
The Interactive Advertising Bureau (IAB) released a whitepaper titled “AI‑Powered Video Outcomes: Agentic AI,” outlining how autonomous AI systems will reshape video planning, optimization, measurement, and creation. The report notes that 69% of analytics teams are scaling AI and 44%...
JCDecaux, the world’s leading out‑of‑home media group, launched a multi‑city teaser campaign for Céline Dion’s long‑awaited return, displaying iconic song titles on flagpole screens across Paris’s busiest streets. The climax arrived at 9:10 p.m. on the Eiffel Tower, where the artist’s...
American Airlines will begin displaying Citi branding at the entrances of its Admirals Club lounges starting in April 2026, beginning with locations in Chicago, Dallas, Los Angeles and Miami. The move expands the exclusive credit‑card partnership between American and Citi,...
Informa TechTarget announced two AI‑focused content solutions—the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner—to help B2B marketers improve brand discoverability in an AI‑driven search environment. The AI Visibility Audit evaluates how audiences encounter a brand through...
The post outlines optimal Facebook publishing times for U.S. audiences, highlighting a sweet spot of 9 am‑12 pm EST to capture both coasts. Data points show Wednesday at 2 pm EST delivers the highest weekly engagement, while the first hour after posting is...
Point‑of‑care (PoC) messaging has shifted from a peripheral marketing tactic to a core gross‑to‑net lever for pharmaceutical brands. By delivering timely, relevant information at prescribing or dispensing moments, PoC improves first‑fill rates and therapy continuity. The rise of electronic health‑record...
Microsoft Advertising now lets e‑commerce merchants edit their Merchant Center store name and domain directly, removing the need for support tickets. Store‑name changes undergo editorial review while existing ads keep running, and domain updates require ownership verification before activation. The...
Operators enter Q2 with the same targets they exited Q1 with. CPMs are about to rise 20-35% Creative fatigue compounds faster And the brands that survive it answered these 3 questions before April 1: 1. Does your offer convert at current CPMs...
Costco partnered with Rare Character to release a limited‑edition, hot‑dog‑themed bourbon priced at $85.99. The single‑barrel, 11‑year‑old whiskey appeared in a Washington, D.C. store and sold out within 24 hours, driven largely by the novelty label rather than the spirit...
Reddit has opened its Pro publishing tools to all publishers, ending the waitlist and launching a free public beta. The platform now offers features such as AI‑powered community recommendations, RSS auto‑import, community snapshots, and profile flairs. Early testers reported a...
Warner Bros. Discovery has kicked off a month‑long "Rabbit Season" Looney Tunes spring campaign on April 1, featuring Bugs Bunny across gaming, streaming, retail and live events. The initiative introduces Bugs Bunny to Fortnite with exclusive skins and accessories, while also reviving classic content through a...
Before every episode in our VC series, @PaulGTM and I talk through what we're seeing across founders, funds, and go-to-market teams right now. Here’s what we covered - available in full here on X. - Why the core of great GTM hasn't...
Google’s Gary Illyes and Martin Splitt discussed the rapid growth of page size on the Search Off the Record podcast, citing the 2025 Web Almanac which shows median mobile homepages have tripled from 845 KB in 2015 to about 2.36 MB today....
The latest Spot Ten report from Media Monitors shows that two auto‑insurance specialists and a leading accident‑attorney firm are maintaining strong commitments to spot TV advertising. These brands continue to allocate significant budgets to local television spots, reinforcing the medium’s...
Most small and mid‑size businesses rely on referrals passively, lacking a structured system that turns word‑of‑mouth into a repeatable acquisition channel. The article outlines why typical programs fail—unclear asks, misaligned incentives, poor timing, cumbersome processes, and no feedback loop. It...
Google Ads Editor has a bug that unintentionally links structured snippet extensions when they are copied between accounts. Changing the language setting in one account automatically propagates to the linked snippet in another account, even though the extensions appear separate....
Smashburger announced it will serve as the Official Smashburger of the Colorado Rockies for the 2026 MLB season. The partnership includes a home‑run promotion that gives fans a free Single All‑American Smashburger or Americana Big Dog at participating Colorado locations...
Acquia Engage Denver 2026, the company’s North American flagship conference, will take place April 27‑28 at the Gaylord Rockies Resort. The two‑day event gathers digital leaders, marketers, and technical practitioners to explore AI‑driven digital strategies, platform innovations, and security‑focused ecosystems....
SoundCloud has rolled out Follower Exclusive Releases, a feature for Artist Pro creators that lets them share tracks solely with their followers, either as a permanent perk or a timed early‑access window. The launch is anchored by Dutch DJ Chris...
Rolls‑Royce Motor Cars announced the Coachbuild Collection, a new ultra‑luxury offering that couples a one‑off coachbuilt vehicle with an exclusive multi‑year experience programme. The launch, revealed on March 29, 2026, targets the brand’s most discerning clientele and revives the marque’s...
Blank Street is the coffee shop you'd make if you asked ChatGPT to create a brand for you. The Helvetica font, matte green color, and even the word 'Blank' are designed to appeal to everybody, everywhere and as hollow as...
AI-generated articles already being published (and one even quotes me with a quote I never said) about the March 2026 Core Update 🫠🫠 lol, the update was announced Friday and has barely kicked in yet, let alone completed. There is no...
TikTok Shop is being re‑positioned from a narrow sales channel to a powerful demand‑generation engine, a shift highlighted by Greek sun‑care brand Carroten’s rapid U.S. expansion. Leveraging over 13,000 creators, the brand generated 152 million views, sparking a cascade that lifted Amazon...
Really looking forward to hosting this. MarTech gave me the opportunity to choose a panel of people who would be great for this conversation, and they answered the call. Join Melanie D. , Jordache Johnson , Dale Bertrand , and...
Personal injury attorneys face a paradox: injuries happen constantly, yet the market is flooded with lawyers, creating an oversupply that outstrips demand. Most firms rely on interchangeable billboards and TV spots promising six‑figure settlements, resulting in a noisy, undifferentiated advertising...
Sett, a 2023 startup, raised $30 million in a Series B round to expand its AI‑driven marketing automation platform. The platform automatically generates playable and video ads while optimizing campaign performance across the user‑acquisition funnel for game publishers. The funding, led by...
Jack in the Box appointed Katelyn Zborowski, former Yum Brands executive, as chief marketing officer to boost product innovation and loyalty. Zborowski previously created over 40 limited‑time offerings at Taco Bell and led brand strategy for Pizza Hut. The chain...
Marketing Skills v1.5.0 is out. What shipped: /customer-research — full-stack customer research. Analyze transcripts, surveys, and reviews. Scrape Reddit, G2, Indie Hackers, HN, LinkedIn, and YouTube. Extract JTBD with confidence scoring. Generate structured personas. Nitrosend — AI-native email, fully MCP-controlled. Build sequences, campaigns,...
Your automations are making $5.96 per email… …Your campaigns are making $0.67… …But you're still spending most of your time on campaigns. @omnisend dug into 717 agencies to find out why, and the difference was brutal. The top 10% built automations first, and campaigns...
Epic Games partnered with Esports and Gaming Agency MENA to launch Lantern Fest in Fortnite during Ramadan, featuring the iconic character Peely in Saudi‑themed scenes. The hero video went viral, resonating with regional gamers and spilling over to global audiences....
75. 75 words or fewer. Because if it looks too long, people won’t read it. Brain scientists call this the duration heuristic. People prefer things that are easy to skim and scan. So it’s no wonder that Jay Schwedelson and...
If you have to do a paid ad campaign to clarify this, you’re doing something wrong—
Vaseline, through Unilever Arabia, launched “Vaseline Ghabga,” a four‑episode branded series on MBC Shahid that captures the traditional Gulf Ramadan gathering known as a ghabga. Produced by Team Reactivate Middle East with media agency PHD and influencer agency Mumkin, the...
ICYMI: Google Search Console performance reports spiking for some filters, like merchant/product filters https://t.co/R8urwCAUnm https://t.co/uVdoDw9I5u
10,000 emails and not a single meeting booked. AI didn’t fix the problem, it just scaled a message that wasn’t working. https://t.co/IY09YG0v89
Glystn, the San‑Francisco AI social‑intelligence platform, has inked enterprise partnerships with three of the five largest public agency holding companies—Stagwell Marketing Cloud, Influential and Weber Shandwick. The integrations embed Glystn’s app and its Model Context Protocol directly into agency workflows, turning...
RT @InspireToThrive Do they like personal stories, step-by-step advice, or opinion pieces? Read the full article: Writing Guest Posts for Blogging That Actually Grow Your Reach ▸ https://t.co/Fa7HOkHaR4
Fenty Beauty launched with 40 foundation shades, hitting $100M in sales in 40 days because they served a market everyone else ignored. Meanwhile you're launching with 3 shades and wondering why nobody buys.
Discounts train your customers to wait. A free gift with purchase moves the same needle without torching margin or creating an expectation you can't walk back. Most stores only run discount campaigns. That’s the problem, and it's why we built...
Have y'all checked out Bot Analytics in Ahrefs yet? We released a new tool that shows how bots crawl your website. Bot Analytics collects data server-side via Cloudflare integration, but we will add more integrations based on demand. https://t.co/1f3FHtOzSx
