Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue stream
The company transformed the unused back of a smartphone into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. Its success hinged on embedding a simple grip into an existing daily habit, generating constant repeat interactions and word‑of‑mouth growth.
Shein has unveiled a curated Spring/Summer ’26 collection created with celebrity stylist Scot Louie, marking the retailer’s first high‑profile partnership with a renowned fashion tastemaker. The edit highlights seven emerging trends and is supported by an exclusive virtual styling series.
British luxury house Mulberry has appointed Scottish designer Christopher Kane as creative director of its women's ready‑to‑wear line. The partnership, set to debut in September with sales slated for early 2027, marks Mulberry’s first major expansion beyond its iconic leather...
Lowe's introduced free same‑day delivery on mulch for MyLowe's Rewards and Pro Rewards members, tying the perk to a broader SpringFest campaign. The move aims to revive foot traffic and sales as the housing market remains sluggish and comparable sales...
Surfshark announced that COO Dovydas Godelis will replace founder Vytautas Kaziukonis as chief executive. Godelis, 36, says the company will evolve from a niche VPN provider into a full‑stack cybersecurity solution for everyday users worldwide.
Kroger announced two limited‑time 4X Fuel Points Spring Weekend events (Mar 27‑29 and Apr 3‑5) that let shoppers earn up to five times the usual points, translating to a maximum $1 discount per gallon. The move targets price‑sensitive customers as national gasoline...
Brands are increasingly discovered through AI assistants that synthesize digital footprints, shifting the focus from traditional SEO to Generative Engine Optimisation (GEO). Tools like ChatGPT, Gemini and Google AI Overviews now drive the majority of chatbot-to-website referrals, shaping consumer perception...
Substack’s monthly active subscribers climbed from 20 million in 2025 to over 35 million in 2026, making the newsletter platform the fastest‑growing social‑media venue. The surge reflects a broader appetite for curated, long‑form content and underscores the strategic direction set by founder‑CEO...
BuzzFeed Shopping released a roundup of 24 trending Walmart items, pairing each product with real‑world influencer reviews. The media‑driven curation is already funneling shoppers to Walmart.com, underscoring the growing clout of editorial commerce in the ecommerce ecosystem.
The Melbourne Holocaust Museum has engaged digital growth consultancy TAG to overhaul its social media strategy, emphasizing a purpose‑driven, future‑focused approach. The partnership will spotlight the museum’s corporate engagement programs, aiming to deepen business‑sector understanding of Holocaust history and prejudice....
Lululemon has appointed EVH as its Australian public‑relations and communications agency, effective immediately. The partnership follows two high‑profile campaigns featuring global ambassadors Min Woo Lee and Lewis Hamilton that boosted brand visibility. Lululemon now operates 38 stores across Australia, a market it entered...
Australian Eggs refreshed its "The Easter OG" platform for 2026 with a social‑first hero film created by Liquid Ideas. The satirical "Big Chocolate" boardroom spot positions real eggs as the original Easter hero and underscores a dual‑play with chocolate. The...
Toyota has phased out its iconic blue‑halo hybrid badge, replacing it with a new HEV logo and a blue‑dot emblem that signals the company’s Beyond Zero electrification strategy. The change coincides with the launch of a more powerful fifth‑generation Camry...
A Fortune study reveals autonomous AI agents now account for as much as 10% of revenue for top brands. The finding highlights a fast‑growing shift toward agentic commerce that sales leaders must address.
Broken Ranks announced that its recent Android playtest exceeded internal targets and revealed a forthcoming boss character. The results showcase the studio’s user‑acquisition, influencer outreach, and performance‑based advertising strategies, offering a case study for mobile game marketers.
Australian discount grocer Aldi has launched the “Aldi Prices” campaign, created by BMF, featuring a guru‑like figure reassuring shoppers that prices are already low. The ad rolls out across TV, digital, radio and social, positioning low price as the brand’s...
RSL Queensland has launched a new ANZAC Day campaign in partnership with independent agency Rumble Strategic Creative. The initiative features five hero films that translate the timeless values of mateship, respect, sacrifice, tradition and community into contemporary stories. Distributed across...
I built a skill for Claude Code that fixes post-signup onboarding when users sign up but never come back. It maps your activation funnel step by step and shows you exactly where people drop off. If 72% create a project but...
GumGum’s chief revenue officer says Australia is a strong growth market for its contextual advertising platform, citing the nation’s high per‑capita digital ad spend of $769 per person and $568 per internet user. The company’s Attentive Lift solution, launched globally...
LinkedIn announced that, effective June 22, 2026, members can no longer start live streams spontaneously; all broadcasts must be scheduled in advance, though events can be set up minutes before airing. The change follows a 24 % quarter‑over‑quarter rise in LinkedIn events and...
Tooheys Ultra has launched a new multi‑channel campaign created by Thinkerbell, centered on a sliding schooner visual that symbolizes the beer’s smooth, low‑carb profile. The spot features Australian cricket legend Mike Whitney and indie band Dune Rats, tying the brand’s historic jingle...
Meta is poised to launch a new Instagram Plus subscription package, adding premium features to its app. Potential add‑ons include Story Extend, Story rewatches, Story spotlight, linkable captions, and Reels download. The move builds on Meta Verified, which helped generate...
Karl Stefanovic’s eponymous podcast, The Karl Stefanovic Show, launched in January and is now backed by a bold out‑of‑home campaign across Queensland. Partnering with outdoor agency Bishopp, the show’s team installed a series of irreverent billboards that mirror the program’s...
OpenAI announced today that it is shutting down Sora, its text‑to‑video platform, and scrapping a $1 billion Disney licensing deal. The move follows steep compute costs, dwindling downloads and a broader shift toward core products like ChatGPT, leaving marketers to rethink...
The second I stopped obsessing over how much I was posting and got laser clear on what I was saying and who I was saying it to? My marketing got simple. And simple is what scales. Less content. More clarity. 8 figures. 👇Comment...
Amy Liu founded Tower 28 in 2019 and has turned it into one of Sephora’s fastest‑growing skincare lines. The brand’s entire portfolio follows the National Eczema Association’s ingredient guidelines, and its SOS Rescue set carries seals from the NEA, Psoriasis Foundation...
“I just need one brand to work to change my life.” That thought is the one thing that beginners and $100M+ operators both agree on. The founders in the middle completely overthink it. When you're just starting out, you need that first...
For >10 yrs, I have been reading advice in various places to put a lead magnet on my personal website, in order to capture more email addresses. I finally took this advice approximately one month ago and, perhaps unsurprisingly, it worked. Follow...
Spirit Crossing developers published a blog post detailing past monetization tactics and future strategies, highlighting a pivot toward programmatic in‑game advertising and AI‑powered pricing. The shift reflects broader industry moves to blend ad‑tech with traditional purchases to boost revenue and...
LinkedIn now rewards personal engagement over brand‑only posting, making consistent interaction essential for professionals. The article outlines six low‑effort tactics—such as using the My Network catch‑up prompts, replying to comments on past posts, and searching industry keywords—to stay visible without...
One of the best traits that makes a good strategist right now? The ability to not make changes. Too many agencies and brands try to react to performance and/adjustments to frequently. Limiting the volume of changes and ensuring there’s true data &...
Could not have said this any better myself. I am working with an early stage founder right now that is HUNGRY to scale scale scale with programmatic content -- yet this creates zero competitive advantage if you are just automating...
John Galliano has signed a collaboration with Zara to launch a limited‑edition capsule that brings his theatrical couture DNA to high‑street price points. The deal, announced during Paris Fashion Week, signals a bold pivot for Inditex as it seeks to...
Most startups think they have a product problem. A lot of them have a 𝘀𝗶𝗴𝗻𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 📡 In a world drowning in AI-generated noise, the companies that win won’t just build better. They’ll 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘀𝗵𝗮𝗿𝗽𝗲𝗿. ⚡ I just ran a demo of...
90% of SaaS problems are not technical anymore. They’re: → positioning → distribution → clarity / communication
Tencent Music Entertainment Group reported that its exclusive launch of Jay Chou’s 16th studio album "Children of the Sun" has surpassed 100 million RMB (about $14 million) in sales. The figure reflects a coordinated digital‑plus‑physical rollout that blends pre‑order incentives, limited‑edition bundles and...
Former $LVMH CFO on obsession with brand and pricing: "They are really obsessed about the brands, how the brands look, how the brands react, the ability of the brands, the aspirational brands in order to create a really aspirational brand, highly...
Shopify unveiled Tinker, a free mobile app that bundles more than 100 AI tools from OpenAI, Google and Anthropic into a single interface. Merchants can create logos, product images, social media videos and 360‑degree product views by entering plain‑language prompts,...
Writing online is how I built a LinkedIn audience to 154,000 and a $20,000,000 digital business. But my writing tech stack is simple. I never start writing without these 5 tools:
🚨 This AI startup is doing something nobody else is doing. Most AI tools build apps. This one runs entire businesses. Sales, marketing, outreach, support, engineering, finance all handled by AI employees working 24/7 without a single human in the loop. It's...
Henkel disclosed a $1.4 billion deal to purchase Olaplex, aiming to deepen its presence in the high‑margin hair‑care segment. The acquisition reflects a broader trend of consumer‑goods firms buying niche brands to fuel growth, while analysts watch for integration challenges.
Disney+ announced a slate of original series and franchise films slated for release in April 2026, expanding its library amid fierce streaming competition. The move comes as rivals roll out price promotions and new content to capture subscriber growth.
Zoom announced Kimberly Storin as its chief marketing and communications officer and unveiled the "Zoom Ahead" campaign, a humor‑led effort to highlight the platform’s under‑used tools. Storin’s research‑driven strategy aims to turn Zoom’s 99% brand awareness into deeper product adoption.
A new 2026 comparison evaluates four AI lip‑sync and video dubbing platforms—Dubly.AI, HeyGen, Rask AI, and Vozo—for Shopify merchants and DTC brands seeking multilingual video content. Dubly.AI’s purpose‑built Lip Sync 2.0 achieved a 96.4 benchmark score, far outpacing HeyGen’s 76.8 and...
It's much easier to do influencer marketing when you have influencers on your marketing team. HubSpot has done well in this regard with more than our share of people across the org that have a following. How did we do...
#TimTalk - Using the Dove’s iconic campaign as an example - How do you transform a functional brand to an emotional movement? with Luan Wise and Dr. Tom Bowden-Green https://t.co/8ciqTwj3Yo via @DLAIgnite #SocialSelling #DigitalSelling #Marketing #MarketingStrategy #MarketingSuccess #MarketingTips
Boring SEO beats clever SEO every time. Nobody wants to hear it - speed, crawlability, content depth, internal links still win. Stop switching tactics. Do the unsexy stuff for 6 months. The "hack of the week" crowd will still be experimenting while you're...
I have zero sympathy for brands that underpay their content teams and then wonder why the content underperforms... You get what you invest in. Every single time. Without exception
Fine-dining taught me about scarcity: • "Tonight only" • "Only 3 bottles left" • "One more special, want me to hold it?" People don't want what's available They want what's scarce...
The iconic cooler brand just got even — uh — cooler with old-school colors and retro slogans. https://t.co/AUB4SxovwF
‘This #AI tool helped me define a target customer for my startup’ by Kara Baskin @MITSloan Learn more: https://t.co/66vsUiVaIn #ArtificialIntelligence #MachineLearning #ML #DL https://t.co/BFJVZcSL0T
