Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue stream
The company transformed the unused back of a smartphone into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. Its success hinged on embedding a simple grip into an existing daily habit, generating constant repeat interactions and word‑of‑mouth growth.
Livguard has signed an exclusive power partnership with Punjab Kings for IPL 2026, securing jersey placement and a suite of fan‑engagement activations. The deal positions Livguard’s portfolio—ranging from inverters and batteries to rooftop solar—before the league’s massive Indian audience. With a footprint across more than 21,000 pincodes, the brand aims to translate IPL visibility into broader consumer adoption of sustainable energy solutions. Executives from both Livguard and Punjab Kings highlighted shared values of reliability and resilience driving the collaboration.
HOW TO BUILD YOUR BRAND • Stop posting random • Pick your message • Show your life • Teach something useful • Stay consistent daily • Make offers • Build trust
In this episode, VP of Product Vassili Samolis of DoorDash discusses how the company has evolved from a restaurant‑delivery service into a high‑growth commerce media platform that delivers groceries, everyday essentials, and even flowers in moments of high intent. He...
A good essay on The Brand Age by Paul Graham. I think the essay misses some of the more interesting work by independent watchmakers — and in the world of tailoring and shoemaking, indie cutters and lastmakers — but the...
The article breaks down affiliate, influencer, and creator marketing, highlighting how each model differs in compensation, goals, and content style. Affiliate programs are performance‑based, delivering an average ROI of $6.50 per dollar and influencing 16% of global e‑commerce sales. Influencer...
Most people think organic content is going to bring in customers fast. It probably won’t. People could follow you for years before they buy anything.
Biggest mistake doctors make while creating content? Obsessing over: • Views • Likes • Comments No way. Your only metric should be: 👉 Patient enquiries 👉 Patient footfall Virality ≠ value. If your content is working, patients will walk in. If not… you’re entertaining, not converting. Be honest— Are you creating content for attention… or...
Zara announced a partnership with emerging designer Willy Chavarría to release VATÍSIMO, a nearly 100‑piece menswear collection that treats clothing as cultural narrative. The collaboration marks a shift toward high‑concept, story‑driven design in a mass‑market retailer, aiming to democratize elevated...
How many new relationships do I need to initiate daily or weekly to actually “break” the echo chamber? https://t.co/oW02lDFUQ5 via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence https://t.co/iiEaxZUmZu
McDonald’s and Netflix have unveiled a limited‑time adult Happy Meal line tied to the hit animated film “KPop Demon Hunters.” The collaboration, rolling out March 31 at all U.S. locations, adds two new meals, a McFlurry, sauces and collectible photocard packs,...
Paul Heyman announced that former TNA star Jordynne Grace is poised to become WWE’s next box‑office attraction, underscoring the brand’s strategy to monetize talent through live‑event ticket sales, pay‑per‑view buys and video‑game tie‑ins. The prediction comes as WWE prepares for...
BookTok has propelled romance titles to unprecedented popularity, with Swedish reading up 23% and US print sales doubling in five years. Authors like Fia Hellberg celebrate the surge but confront lingering criticism that dismisses the genre as “tantsnusk.”
Sleep Number, fresh from its strategic partnership with NFL star Travis Kelce, has launched a revamped mattress portfolio featuring seven models across three collections. The lineup includes five brand‑new designs, with the high‑end Climate collection discounted 10% and the innovative...
Lead magnets as we know them are dead in 2026. Here's where Marketers and Founders doing their own marketing are going wrong... 1. Relying Solely on Paid Ads to Lead Magnets For years, I watched B2B Marketers and Founders pour...
Sasha Brookner, founder of Helio Brand Group, has redefined the publicist role into a “brand‑deal architect” who aligns talent, brands, and audiences across fragmented media. She argues that mere press coverage no longer drives cultural relevance; instead, strategic partnerships that...
Imagine Affiliate is a boutique agency that helps Shopify DTC brands earning $20K‑$500K per month build true customer‑acquisition affiliate programs, avoiding coupon‑driven revenue cannibalization. By recruiting SEM affiliates, content publishers, and media buyers, it shifts the channel from discount redistribution...
The vegan market has surged, with U.S. plant‑based retail sales more than doubling from $3.9 billion in 2017 to $8.1 billion in 2024. While only about 1% of Americans are fully vegan, 59% have purchased plant‑based foods, creating a broad audience that...
Thailand's Tourism Authority has rolled out the "Healing Journey Thailand" campaign, positioning the country as a premier wellness‑focused luxury destination. The effort highlights the Phulay Bay Ritz‑Carlton Reserve in Krabi and a new marketing push aimed at Indian travelers seeking...
Ranveer Singh’s blockbuster Dhurandhar: The Revenge has amassed more than ₹1,000 crore (about $120 million) worldwide within its first week, overtaking Pathaan and becoming the fastest Indian film to reach the milestone. The feat underscores a shift toward aggressive global distribution and...
Email marketing, though long‑standing, remains underutilized in the automotive sector, yet it now drives measurable leads and sales as buyers research vehicles online before visiting showrooms. By embedding sign‑up forms on dealer sites and deploying automated nurture sequences, dealerships can...
In this episode, host Shivali Patel interviews e‑commerce veteran Josh Hadley about scaling sales on TikTok Shop by leveraging small creators. Hadley shares how his brand turned a 25% revenue drop into a 100% YoY growth surge by building a...
Marketers are abandoning multi‑year plans in favor of ultra‑short, culture‑driven tactics as consumer attention fragments faster than ever. Brands like MAC and Bobbie are leveraging viral personalities and “vibe” marketing to spark emotional purchases, while traditional KPIs are deemed outdated....
I used to have a content manager to help me edit my YouTube videos. The videos looked great, but the process made me so disconnected from my own content. Now, I record a video and get it edited and scheduled in...
OpenAI announced the shutdown of Sora, its standalone AI video platform, just six months after launch. The decision follows rapid user adoption, a surge of deep‑fake and copyrighted content, and mounting moderation challenges. Marketers are left to reassess the viability...
For years, the most automated thing in marketing was the auto-reply on your engineering ticket. Now marketers are building their own dashboards, integrations, automations, and internal apps — no engineering queue required. Just a prompt, an AI model, and a clearer...
You can't make this up. Client hired a new marketing leader and pressed me to "prove the value of GEO" and why they should continue investing. I put together a presentation to demonstrate the value based on what we've accomplished....
Sunglass Hut is rolling out an exclusive Ray‑Ban capsule, featuring four reimagined silhouettes in white frames with gray polarized lenses. The collection, which includes the Zena and Mega Wayfarer II models, will debut globally this week and reach U.S. stores in...
How to run an ecom brand in 2026 using AI for half the work: - Use AI to generate 10x more ad creatives than UGC creators can produce - Build a custom GPT trained on your customer service FAQs so new...
Many B2B marketers have invested in AI-driven bidding, dashboards, and attribution tools, yet revenue gaps persist. Jonathan Prantner of OneMagnify explains that the root cause is fragmented data foundations rather than the AI tools themselves. He introduces an AI‑native media...
Marketers suddenly want to prioritize Reddit efforts because they think "it helps with LLMs" but no one cared about Reddit prior to AI search being all the rage. If this was 2016, no one would be prioritizing Reddit. And that's...
Meta is positioning WhatsApp as a core channel for B2C customer relations, citing that 80% of users interact with brands weekly and a billion daily business‑consumer conversations occur. The platform now supports promotions, live‑shopping, abandoned‑cart recovery (15‑20% recovered), payments and...
State Street Investment Management’s CMO John Brockelman has turned financial‑services marketing into a growth engine by tightly aligning it with sales and business objectives. He simplified the firm’s brand architecture to eliminate confusion as the company entered the retail investor...
ROAS is quietly the most deceptive metric that nobody knows how to track. The moment you push into cold audiences, ROAS can drop. And every operator trained on it pulls back exactly when they should push. Almost every account we inherit has...
The Los Angeles Dodgers announced that the playing surface of their historic ballpark will be called “Uniqlo Field at Dodger Stadium,” marking the venue’s first-ever corporate naming deal. The partnership makes Dodger Stadium the latest of MLB’s stadiums to sell...
Baltimore entrepreneur Marcus Moore’s pretzel brand Moore Crunch went viral on TikTok after a news clip hit 2 million views, prompting a three‑day order volume normally seen over three to four months. The company, launched in October 2022, offers five flavors at...
Lucky Saint has become the UK’s leading independent alcohol‑free beer, now on tap in roughly 10,000 pubs, bars and restaurants, including 85 Michelin‑starred venues, and was the first independent brand to launch draught non‑alc beer in 2020. Athletic Brewing, founded...
Sony Electronics answered community demand for the Alpha 7 V by launching a 10‑city Creative Space On the Road tour, running from Feb. 26 in San Diego to Apr. 30 in Boston. The pop‑up experience uses a customized Airstream trailer where creators can test...
Meta has rolled out their updated attribution settings to many accounts yesterday. This resulted in 30-50% increases in CPA in platform. But Northbeam showed zero changes. If you see a banner at the top of your ads manager it was...
Founders who are great at going direct tend to also be great at earned media…. it’s a complement, not a trade-off
Amazon has begun testing a new sales‑enablement capability that allows merchants on external websites to display Prime‑eligible shipping options without forcing shoppers to sign in to an Amazon account. The pilot, announced in early March, aims to boost conversion rates...
The 2026 Reality Check: Why Social Influence is the Only Lead Gen That Matters by @Timothy_Hughes https://t.co/FckfDIdoyM @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/A9EnDvrUCs
The 4 Customer Journey Stages + the channels, tactics, and content types for each stage: https://t.co/WUxJLEJypr
U.S. online retailers are leveraging the 2026 World Cup custom jersey frenzy with a no‑warehouse, no‑minimum fulfillment approach, allowing rapid scaling without inventory risk. The strategy, driven by the tournament’s broad qualifying field, promises higher margins but hinges on precise...
Concise, value-driven messaging consistently outperforms bloated creative because it respects time, sharpens intent, and drives faster decisions. Here are 9 ways to achieve this >> https://t.co/oMeJACDuou #emailmarketing #digitalmarketing https://t.co/BqsADxVvqM
It's been quite a long time since I last managed an e-commerce website. Who wants some SEO work done for their site? I'll audit yours at a discounted rate to get things going.
Google has sealed sponsorship deals with France and Argentina for the 2026 FIFA World Cup, positioning its Gemini AI model and Pixel smartphones at the tournament’s forefront. Gemini will power special AI features for the teams, including enhanced communication tools...
Search isn’t broken. It’s evolving. AI is changing how healthcare brands show up— visibility doesn’t always mean clicks anymore. Lacey Reichwald breaks down what’s changing in healthcare search—and what isn’t. 👀 👉 https://t.co/gVeYqeWbe3 @ahamediagroup #marketingstrategy
Well, I know one company in our industry that has data about how ChatGPT Ads are performing. @semrush :) https://t.co/2O5V5dJZSN
Aerie has rolled out a new “100% Aerie Real” campaign starring Pamela Anderson that rejects AI‑generated models. CMO Stacey McCormick says the move reinforces the brand’s human‑first promise and has already driven double‑digit brand‑awareness growth and a 23% sales lift in...
Every single ad that was a Flex ad across my entire portfolio saw anywhere from a 30-60% increase DoD in CPAs.
