Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue engine
PopSockets transformed the unused back of smartphones into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. The simple grip design generated constant repeat interactions and word‑of‑mouth growth, driving its rapid expansion.
John Galliano has signed a collaboration with Zara to launch a limited‑edition capsule that brings his theatrical couture DNA to high‑street price points. The deal, announced during Paris Fashion Week, signals a bold pivot for Inditex as it seeks to capture aspirational shoppers squeezed out of the luxury market.
90% of SaaS problems are not technical anymore. They’re: → positioning → distribution → clarity / communication
Former $LVMH CFO on obsession with brand and pricing: "They are really obsessed about the brands, how the brands look, how the brands react, the ability of the brands, the aspirational brands in order to create a really aspirational brand, highly...
Tencent Music Entertainment Group reported that its exclusive launch of Jay Chou’s 16th studio album "Children of the Sun" has surpassed 100 million RMB (about $14 million) in sales. The figure reflects a coordinated digital‑plus‑physical rollout that blends pre‑order incentives, limited‑edition bundles and...
Shopify unveiled Tinker, a free mobile app that bundles more than 100 AI tools from OpenAI, Google and Anthropic into a single interface. Merchants can create logos, product images, social media videos and 360‑degree product views by entering plain‑language prompts,...
Writing online is how I built a LinkedIn audience to 154,000 and a $20,000,000 digital business. But my writing tech stack is simple. I never start writing without these 5 tools:
🚨 This AI startup is doing something nobody else is doing. Most AI tools build apps. This one runs entire businesses. Sales, marketing, outreach, support, engineering, finance all handled by AI employees working 24/7 without a single human in the loop. It's...
Henkel disclosed a $1.4 billion deal to purchase Olaplex, aiming to deepen its presence in the high‑margin hair‑care segment. The acquisition reflects a broader trend of consumer‑goods firms buying niche brands to fuel growth, while analysts watch for integration challenges.
Disney+ announced a slate of original series and franchise films slated for release in April 2026, expanding its library amid fierce streaming competition. The move comes as rivals roll out price promotions and new content to capture subscriber growth.
Zoom announced Kimberly Storin as its chief marketing and communications officer and unveiled the "Zoom Ahead" campaign, a humor‑led effort to highlight the platform’s under‑used tools. Storin’s research‑driven strategy aims to turn Zoom’s 99% brand awareness into deeper product adoption.
A new 2026 comparison evaluates four AI lip‑sync and video dubbing platforms—Dubly.AI, HeyGen, Rask AI, and Vozo—for Shopify merchants and DTC brands seeking multilingual video content. Dubly.AI’s purpose‑built Lip Sync 2.0 achieved a 96.4 benchmark score, far outpacing HeyGen’s 76.8 and...
It's much easier to do influencer marketing when you have influencers on your marketing team. HubSpot has done well in this regard with more than our share of people across the org that have a following. How did we do...
Jollibee has become a cultural anchor for the Filipino diaspora, offering familiar comfort food that bridges home and abroad. The chain now runs over 1,600 stores in 17 countries, including more than 80 locations in the United States. Brand Finance...
Shopify merchants now have two live AI‑driven shopping channels: Google AI Mode, which embeds shoppable results in Google Search and the Gemini app, and ChatGPT Shopping, which lets shoppers buy through OpenAI’s chat interface. Google’s model currently carries no extra...
Costco announced its first standalone gasoline station in Mission Viejo, California, slated for public opening by the end of June, with a second site planned for Honolulu in 2027. The move comes as national gasoline prices edge toward $4 per...
Disney+ has become the most‑watched series on its platform, overtaking Netflix in subscriber engagement and prompting a scramble among rivals. The shift comes as Apple rolls out video‑podcast features and Spotify pours $10 billion into its podcast division, reshaping the streaming...
Kroger announced a limited‑time 4X Fuel Points promotion that lets shoppers earn four times the usual points on groceries, translating to a maximum $1 discount per gallon as U.S. gasoline averages $3.98. The move targets budget‑conscious consumers amid geopolitical supply...
Indie developers behind Spirit Crossing and Broken Ranks posted new blogs outlining fresh in‑game monetization tactics and ad‑tech integrations. At the same time, the clipping startup Clipping reported a $1.5 billion sales impact, underscoring a shift that digital marketers are racing...
i just used ai to code an app that scrapes x, ig, tiktok, youtube, reddit, linkedin, google and it analyses that data, does competitor analysis, creates landing pages for these people, creates the copy, makes ai photos from their profile...
‘This #AI tool helped me define a target customer for my startup’ by Kara Baskin @MITSloan Learn more: https://t.co/66vsUiVaIn #ArtificialIntelligence #MachineLearning #ML #DL https://t.co/BFJVZcSL0T
Mulberry has appointed British designer Christopher Kane as its new creative director, a move that expands the heritage label beyond leather accessories into a full ready‑to‑wear collection. The appointment is part of a broader strategy to refresh the brand’s narrative...
Lowe's unveiled a SpringFest shopper‑perks program that gives MyLowe's Rewards and Pro Rewards members free same‑day delivery on mulch orders over $25. The move targets higher foot traffic and basket size while the housing market cools, with comparable sales projected...
Surfshark announced that COO Dovydas Godelis will replace founder Vytautas Kaziukonis as CEO. The 36‑year‑old executive plans to reposition the firm as a comprehensive cybersecurity platform, while keeping its flagship VPN unchanged in the short term.
During its Q3 FY2026 earnings call, Darden Restaurants CEO Rick Cardenas announced a nationwide rollout of GLP‑1‑friendly, smaller‑portion entrees at Olive Garden and an extension of the Buy One‑Take One promotion into 2026. The moves helped drive a 4.7% sales...
Substack announced 35 million monthly active users in 2026, up from 20 million a year earlier. The surge is credited to CEO Chris Best’s strategy of pairing a subscription‑first model with an algorithm that surfaces high‑quality long‑form content. The growth reshapes how...
Zoom's chief marketing and communications officer, Kimberly Storin, unveiled the "Zoom Ahead" demand‑generation campaign, pairing a satirical TV spot with a New York pop‑up burger shop. The effort targets corporate users by highlighting Zoom's broader portfolio and AI Companion tool,...
Open-sourced our skills that help grow revenues. Actual workflows: scripts, scoring algorithms, expert panels, and automation pipelines you can plug into Claude Code (or any AI coding agent) and run today. Resurrect deals, create expert panels to ship content that performs, turn...
AI-driven creative platforms are reshaping employer branding by automating the production of job descriptions, social posts, visuals, and video content. Recruiters can generate multiple, platform‑specific variations in minutes, ensuring a unified tone and visual identity. Personalization at scale, powered by...
Microsoft is poised to unveil new Surface devices this spring, but industry analysts warn that the timing is poor for current‑generation buyers. The article argues that Surface’s fragmented launch schedule, processor‑specific feature gating, and lack of standout design risk eroding...
I built a skill for Claude Code that applies behavioral psychology to your marketing — anchoring, loss aversion, social proof, the decoy effect, and more. You tell it what you're working on (pricing page, landing page, email, ad) and it identifies...
LinkedIn just rebuilt its entire feed with a unified LLM-powered system + Generative Recommender. Goodbye to early velocity hacks, keyword stuffing, and engagement pods. The new AI feed actually rewards true expertise and deep, specific value. Here’s what changed and how to win...
HBO’s first trailer for its Harry Potter adaptation amassed 277 million organic views in the first 48 hours, making it the most‑watched trailer in HBO and HBO Max history. The record‑breaking response underscores the franchise’s pull and sets the stage for a...
NYT proving my point… I invest in 100 amazing startups a year The @nytimes reporting is limited to anti-tech, anti-capitalism content only After 700 startup investments, their coverage is limited to political nonsense and negativity Meanwhile, every week I reach...
Restaurant operators are shifting from reactive review replies to proactive guest insight collection using QuickFeedback’s QR‑code system. The platform lets diners submit anonymous, real‑time comments without logging in, feeding data directly to managers. AI then clusters feedback into trends, highlighting...
i taught Claude to write in my customers’ EXACT language and now my copy converts 2x better hormozi says it all the time: "he who is closest to the customer wins." this is how you get close. you stop guessing at what...
This video is by no means viral BUT it does show the value of evergreen content that people can comeback to as well as the power of optimizing your thumbnails and titles. This was the 3rd thumbnail for a video...
Finland’s official tourism board has launched a contest that will award six pairs of non‑Finnish travelers an all‑expenses‑paid seven‑day vacation in the country’s Lakeland region. Applications close on March 29, 2026, and winners will be announced on April 21, 2026.
NBCUniversal TV & Streaming chief marketing officer Jenny Storms outlined her brand strategy at the Newsweek Women’s Global Impact Forum. Specific initiatives and metrics were not disclosed in the available sources.
Walmart is mandating that owners of its newly released Vizio smart TVs sign in with a Walmart.com account to access streaming apps. The policy follows Walmart’s 2024 $2.3 billion purchase of Vizio and is designed to fuse TV viewing with shoppable...
I’ve been emailing Meta this rollout has been poor. This is why. Multiple versions of ad copy, confusing messaging, some accounts have a banner announcing the change / others don’t. This is a big shift for some advertisers and waking...
this is a nuanced joke but i once worked with the ECD who created the "Kevin Butler" playstation ad campaign (Kevin was a fake marketing guy at Sony and was featured in many ads) and in februrary 2011 someone tweeted...
Heidi Sturrock recounts a costly broad‑match error that flooded a B2B SaaS client’s call centre with competitor complaints after a Friday launch. The client turned the crisis into a revenue opportunity by offering switchers a 50% discount and splitting the...
If I start connecting with a completely new ecosystem of people, will I lose the engagement of my current network? https://t.co/83JZyxQupB via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
"Airdrops are going to be viewed historically as the most expensive marketing campaigns in history.” — @8eanmurray from @fuseenergy on why they're distributing tokens for actual grid value instead. https://t.co/SxDIONj3dT
TikTok requires advertisers to label content that is significantly altered by AI, yet enforcement appears uneven. Samsung’s AI‑generated Galaxy S26 Ultra ads are disclosed on YouTube but lack any AI label on TikTok, suggesting a gap in the platform’s verification...
Founders: Use urgency tactics strategically in down-funnel deals: - Rest of month free if signed this week - Limited implementation slots available - Current pricing only valid this quarter But make sure you can back up these claims. False urgency kills trust.
The Affinity Advantage: Bridging the Gap Between Brand and Demand by @Timothy_Hughes https://t.co/FckfDIdoyM @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/6PrJCfFgck
FiEE, Inc. announced a $3 million investment that includes a $51,000 equity purchase and a $2.9 million convertible loan, giving it a 51% stake in YinLian Culture and control of the AI‑powered Maltose Culture music ecosystem. The move aims to embed AI‑generated...
The fix isn't posting more. The fix isn't shouting louder. The fix is having something different to say that your audience doesn’t know they need to hear.
Dollar Tree said it will move away from its iconic $1 price point, introducing a broader price range for merchandise. The company did not disclose specific pricing tiers or timing, but the shift signals a strategic pivot for the discount...
