Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue stream
The company transformed the unused back of a smartphone into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. Its success hinged on embedding a simple grip into an existing daily habit, generating constant repeat interactions and word‑of‑mouth growth.
Epic Games partnered with Esports and Gaming Agency MENA to launch Lantern Fest in Fortnite during Ramadan, featuring the iconic character Peely in Saudi‑themed scenes. The hero video went viral, resonating with regional gamers and spilling over to global audiences. Targeting Gen Z and young millennials, the campaign aimed to deepen emotional connection and boost brand relevance in the Middle East. Metrics show tens of millions of views and over a million organic interactions across social platforms.
Your automations are making $5.96 per email… …Your campaigns are making $0.67… …But you're still spending most of your time on campaigns. @omnisend dug into 717 agencies to find out why, and the difference was brutal. The top 10% built automations first, and campaigns...
75. 75 words or fewer. Because if it looks too long, people won’t read it. Brain scientists call this the duration heuristic. People prefer things that are easy to skim and scan. So it’s no wonder that Jay Schwedelson and...
Vaseline, through Unilever Arabia, launched “Vaseline Ghabga,” a four‑episode branded series on MBC Shahid that captures the traditional Gulf Ramadan gathering known as a ghabga. Produced by Team Reactivate Middle East with media agency PHD and influencer agency Mumkin, the...
Glystn, the San‑Francisco AI social‑intelligence platform, has inked enterprise partnerships with three of the five largest public agency holding companies—Stagwell Marketing Cloud, Influential and Weber Shandwick. The integrations embed Glystn’s app and its Model Context Protocol directly into agency workflows, turning...
TikTok featured Cherie Kihato, founder of Kenya’s Savannah Space, in its African All-Stars Series. Kihato detailed a disciplined content schedule, allocating an hour each morning to create TikTok videos while running her furniture and home‑decor brand. She measures success through...
Generative AI search agents like ChatGPT, Perplexity, and Gemini now rely on traditional SEO to surface content, making low‑ranked pages invisible to AI‑driven queries. Keyword research must shift toward longer, intent‑rich phrases that mirror conversational prompts, while optimized, problem‑solving content...
With AI disrupting SaaS buying, it's never been more important for marketing leaders to understand the 4Ps - particularly price. The big narrative on LinkedIn is all about marketers using AI to better execute, but when it comes to actually...
Japan is being promoted as a premier slow‑travel destination across Asia, joining India, Vietnam and Indonesia in attracting visitors who prefer immersive, wellness‑oriented trips. The push highlights rail routes, rural towns and onsen inns that encourage longer, more reflective stays.
Magnolia Home, the design brand founded by Joanna and Chip Gaines, posted a 12‑shade spring color palette on Instagram, blending neutrals with earthy tones. The guide offers practical ideas for homeowners and signals upcoming trends in the home‑decor market.
The SERP layouts are changing a TON. Aleyda did a tremendous job aggregating some trends & showing how layouts are impacting visibility in all facets from paid, to organic, to AIOs and who are the winners & losers in each....
I've grown my online audience to over 343,000 followers. And it's because of ONE undervalued skill: Digital Writing. But school doesn't teach you how to write & build a massive audience on this platform. So, if you want to grow your own audience, staple...
Attribution and analytics reporting are riddled with uncertainty due to tracking gaps, modeling approximations, data pipeline delays, and unpredictable human behavior. The article argues that hiding this uncertainty erodes trust and leads to poor decisions, while transparent communication of ranges,...
For 25 years I believed that persistence wins in B2B sales and marketing. Stay present. Follow up. Don't let a stalled account go cold. Then I read the new research from Labs by Demandbase — built on 24 billion buyer interactions, 429,000...
LiftWell Health merged Lift Wellness Group and LiftWell under a single brand, unveiling a new website to present a unified clinical vision across Connecticut and the broader Northeast. The organization appointed Awstin Gregg, MBA, LCSW‑S, LCDC, as President and Board...
Recent studies reveal AI‑generated search overviews are eroding traditional click‑through rates, with organic CTR dropping 61% and paid CTR 68% when answers appear in AI summaries. The distinction between Answer Engine Optimisation (AEO) – targeting featured snippets – and Generative...
Google’s John Mueller weighed in on Reddit after a teenager tried to rescue his family’s Spain vacation‑rental business through DIY SEO. Mueller warned that SEO isn’t a magic fix and that the vacation‑rental market is dominated by large aggregators. He...
Astrotalk has launched a three‑film digital campaign for the IPL, directed by Nitesh Tiwari, that spotlights everyday dilemmas in relationships, careers and finances. Each short film shows a character turning to the Astrotalk app for a personalized astrological reading to...
United Spirits, Diageo’s Indian arm, launched a new campaign for its Johnnie Walker Luxe Blended Water brand featuring cricket legend Virat Kohli. The film, set to a re‑recorded KISS track by YUNGBLUD, portrays Kohli in multiple roles to reinforce the “Keep...
Joy Personal Care introduced a television commercial for its Hydra Refresh Gel, featuring Bollywood star Sanya Malhotra. The ad positions the gel as a lightweight, fast‑absorbing solution for skin hydration during India’s hot, humid summer. Executives from RSH Global highlighted the...
Parle‑G unveiled a two‑part Bihu‑focused campaign that blends music, culture and shared experiences in Assam. The first film, starring Assamese actor Partha Hazarika with a soundtrack by Nilotpal Bora, amassed over 7 million YouTube views and 5 million Instagram views in its...
Fever‑Tree’s U.S. tonic market share climbed to roughly 28% in 2025, driven by its partnership with Molson Coors and aggressive marketing spend. In the U.K., the once‑dominant tonic line shrank to about 20% of revenue, with sales falling from roughly $151 million...
The 2026 SXSW festival returned in Austin with a revamped format that attracted roughly 5,000 daily participants in its new Clubhouse spaces. Founders, marketers and venture capitalists converged for networking, film premieres and high‑profile keynotes, signaling the event’s renewed influence...
Tracy McCoy, founder and CEO of digital marketing firm Get Fish Slapped, has been selected for inclusion in Marquis Who’s Who, a biographical series that profiles leaders based on visibility and accomplishment. The honor underscores her role in expanding a...
MetaDine, the hospitality‑tech arm of Strong Interactive, has rolled out a next‑generation guest‑experience app for Miami‑based Caffè Milano. The platform blends augmented‑reality dish previews, live Instagram engagement and WhatsApp reservations into a single browser‑based interface, aiming to lift guest satisfaction...
Disney has opened the World of Frozen land inside the newly renamed Disney Adventure World at Disneyland Paris, marking the first major expansion of the park. The $2 billion rebranding effort doubles the park’s size and leverages Frozen’s $2.7 billion global box‑office...
A U.S. district court ordered Google to share portions of its search index and user‑interaction data with rivals, and the company released a spam update and a core update within 72 hours. The twin shocks are prompting marketers to overhaul...
MobiKwik has become the official payments partner of the Rajasthan Royals for IPL 2026, marking its first sports sponsorship. The partnership includes co‑branded campaigns, on‑ground activations and integration of UPI, loan and credit services across fan‑engagement touchpoints. MobiKwik aims to capture...
Cashfree Payments launched the "One of Your Kind" brand campaign, showcasing real Indian merchants like BigBasket, RedBus and Third Wave Coffee instead of generic product demos. The film emphasizes each merchant’s unique challenges and how Cashfree’s tailored payment solutions helped them...
Brand safety has moved from a low‑priority checkbox to a strategic imperative for influencer marketers, especially after Meta scaled back its third‑party fact‑checking in early 2025. While only 5 % of brands cite safety as their top challenge, a staggering 63 %...
Mercedes‑Maybach has launched “The Art of Arrival,” a global, 360‑degree campaign tied to the upcoming film *The Devil Wears Prada 2*. The partnership revives a two‑decade‑old product‑placement link, featuring a custom short film and exclusive footage of the new 2026 Maybach S‑Class. The...
Ben & Jerry’s leveraged DoorDash Offsite Ads, powered by Symbiosis, to turn its highly engaged TikTok audience into same‑day delivery orders. By pairing TikTok’s targeting tools with DoorDash’s first‑party retail data, the brand delivered shoppable ads that linked directly to...
Tech startups are abandoning broad, global ad campaigns in favor of hyper‑local digital marketing as venture capitalists demand early profitability. Rising customer acquisition costs in 2026 make generic outreach inefficient, prompting founders to target specific geographic markets. Partnerships with local...
Singapore Changi Airport is redefining itself from a high‑efficiency hub to a branded destination, embedding personalized experiences, extensive connectivity and sustainability into its core identity. The airport’s marketing team leverages AI, data analytics and a real‑time digital platform to deliver...
Contentsquare has expanded its digital analytics platform with tools that surface interactions with large language models, on‑site chat, and support channels. An out‑of‑the‑box dashboard now reports LLM traffic share and conversion, while the acquisition of conversation‑intelligence firm Loris adds sentiment,...
Malaysia Dairy Industries is targeting women over 25 with Vitagen Collagen Less Sugar, a probiotic drink that adds marine collagen and vitamin C while cutting sugar. The product leverages the growing vanity‑led demand for functional beauty, positioning gut health and skin...
Claire Venus, a Substack veteran, hosted a replay class on monetising newsletters, outlining four core models: paid newsletters, membership communities, live‑community experiences, and patron‑support. She shared her own pricing—about $27 per month for a membership—and emphasized mapping subscriber values over...
Heads-up: there is something bizarre going on with Google Search Console data right now. Similar to the changes that came to light after the disabling of &num=100, impressions are again skyrocketing for specific surfaces on desktop. For example, using the 'merchant listings'...
Elon Musk didn’t buy Twitter just for Twitter. He bought it to build a global distribution machine for his brand. That’s how you raise capital. That’s how you acquire customers. If you understand that, you understand modern business. https://t.co/AnPhoEm8yP
Google Gemini more than doubled its referral traffic to websites between November and January, posting a combined 115% gain after the Gemini 3 rollout. In January Gemini sent 29% more visitors than Perplexity worldwide and 41% more in the U.S., reversing...
Teen SEO wants to save his family's Spain vacation rental business and @johnmu from Google chimes in https://t.co/IqOT1YsucQ https://t.co/gvvClayuNp
Google testing using a white background (instead of blue) for AI Overview citations in Google Search https://t.co/JToJQxH25F via @SachuPatel53124 @glenngabe @SERPalerts written by @MordyOberstein https://t.co/OuUx1bFif3
Triumph, the German lingerie maker, shut its China operations in December after 31 years, joining a wave of Western brands exiting the market. While trade wars and geopolitics are often cited, company insiders point to falling sales, shrinking market share,...
Bing tests more ads in its products carousel format https://t.co/vF3JldUz6i found by @SachuPatel53124 covered by @MordyOberstein https://t.co/Z9shE076of
The “who” is more important than “what” when it comes to content by @Timothy_Hughes https://t.co/gZ6eMM3Aoy @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingSuccess #MarketingStrategy https://t.co/3kbRVolR3k
Pinterest has reorganized its monetization team, appointing Vik Gupta as VP and GM of Monetization and Sumanth Jagannath as VP of Measurement. The duo will fuse product, engineering and data‑science functions to tighten ad measurement and attribution, targeting greater spend...
Mine is automating my leads. Mostly built this weekend. Love the naysayers. But there is real work underway here.
