🎯Today's Marketing Pulse
Updated 2h agoWhat's happening: Smartly integrates with Amazon DSP to bring AI‑driven video ads to Connected TV
Smartly announced an integration with Amazon DSP that lets advertisers extend video campaigns to Amazon’s premium connected‑TV inventory, including Prime Video and Fire TV. The partnership embeds AI‑driven creative optimization and personalization directly into Smartly’s platform, eliminating traditional production bottlenecks.
News•Feb 26, 2026
Oceania Cruises® Introduces the Oceania Club Ambassador Program
Oceania Cruises has launched the Oceania Club Ambassador Program, a referral initiative that grants a US $200 future cruise credit to both the referring Club member and the newly booked guest. The offer applies only to first‑time, full‑fare bookings and credits remain valid for three years, with members able to stack up to four credits per reservation. Referrals must be submitted via the dedicated online form within 14 days of the guest’s deposit, and the program is restricted to personal referrals, prohibiting public or social‑media solicitation.
By Breaking Travel News
News•Feb 26, 2026
Soft Drink’s Jio Moment? RIL’s Campa Tests Coke-Pepsi Duopoly of 30 Years
Reliance Industries has revived the legacy Campa Cola brand, pricing bottles at INR 10 and quickly gaining a foothold in India's carbonated soft‑drink market. Within a year, Campa grew to roughly 7% market share and generated about INR 1,000 crore in revenue, contributing...
By ET BrandEquity (Economic Times) — Marketing
News•Feb 26, 2026
Study: Addressable TV Delivers 3x Web Uplift vs Linear
Sky Media’s Addressable Advantage study of 2,400 campaigns shows addressable TV generates a 121% lift in aided ad recall and delivers three times more incremental web traffic than linear TV. The analysis, based on household‑level data from a five‑million‑home panel,...
By Advanced Television
News•Feb 26, 2026
Ralph Lauren Creates MLB Capsule Just in Time for World Baseball Classic
Ralph Lauren unveiled a new MLB capsule featuring six teams, timed for the 2026 World Baseball Classic. The line offers satin jackets, fleece sweatshirts, caps and novelty pieces, with a pronounced focus on the New York Yankees. The collection launches...
By WWD
News•Feb 26, 2026
How to Automatically Respond to Google Business Profile Reviews
The article explains how to build a Zapier workflow that uses OpenAI’s GPT‑4o to draft replies to new Google Business Profile reviews. By setting Google Business Profile as the trigger, feeding the review data into a ChatGPT prompt, and sending...
By Zapier – Blog
News•Feb 26, 2026
Klook Inks Osaka Tourism Partnership to Support Regional Growth
Klook has signed a memorandum of understanding with the Osaka Convention & Tourism Bureau to combine its digital platform and traveler data with OCTB’s local expertise. The partnership will deliver joint content, online promotions, data sharing and digital tools such...
By TTG Asia
News•Feb 26, 2026
Shiine Media Drives Rooftop Rideshare OOH Growth Across WA
Shiine Media, a Perth‑based rooftop rideshare OOH operator, is experiencing rising demand for its mobile digital inventory as advertisers target events and nightlife districts. The company runs 20 rideshare vehicles equipped with 40 programmable LED panels that can be geofenced...
By Mumbrella Australia
News•Feb 26, 2026
Meta Is Auto-Generating AI Ads for Its Advertisers, Causing Headaches for Image-Conscious Fashion Brands
Meta has begun automatically generating AI‑derived advertisements from brands' existing creative assets, inserting them into Facebook and Instagram feeds without explicit advertiser approval. The move aims to boost ad inventory and lower production costs, but early adopters like British tights...
By Glossy
News•Feb 26, 2026
Why Ruggable’s Lauren Sherman Is Focused on Resetting the Balance of Brand and Performance Marketing
Lauren Sherman, Ruggable’s chief marketing officer, is leading a deliberate reset that shifts focus from pure performance‑driven digital spend to brand‑centric initiatives. After seven months in the role, she aims to embed consumer‑led creative, real‑world activations, and designer collaborations into...
By Modern Retail
News•Feb 26, 2026
Can Amika Conquer Body Care?
Amika, the Brooklyn‑based prestige hair‑care brand, is launching a three‑piece body‑care line featuring a body wash, whipped butter and a vitamin C‑infused oil priced between $27 and $50. The move follows a 97% consumer demand signal and taps into the fastest‑growing...
By WWD
News•Feb 26, 2026
Coach Just Turned Storytelling Into a Fashion Statement
Coach’s Spring 2026 "Explore your story" campaign turns storytelling into a fashion platform, pairing a new book‑charm collection with the iconic Tabby bag. The initiative was co‑created with Gen Z communities across the U.S., China and beyond, and features ambassadors from film,...
By Marketing-Interactive
News•Feb 26, 2026
84 Lumber Launches Campaign to Honor Nation’s 250th Anniversary
84 Lumber has launched the Building America 250 campaign to commemorate the United States’ 250th anniversary of independence. The initiative ties the company’s 70‑year history to the national celebration, featuring a new logo unveiled at the International Builders’ Show and a series...
By Hardware Retailing
News•Feb 26, 2026
International PPC: Why Consistency Is So Hard To Maintain via @Sejournal, @Brookeosmundson
International pay‑per‑click (PPC) programs often stumble on consistency as agencies across regions diverge on creative assets, bidding tactics, and reporting formats. This fragmentation leads to brand dilution, inflated costs, and regulatory blind spots. Experts recommend a global brand playbook, centralized...
By Search Engine Journal
News•Feb 26, 2026
How Cafuné Built a Contemporary Handbag Brand From Hong Kong
Queenie Fan and Day Lau launched Cafuné in 2015 to address a lack of affordable, high‑quality contemporary handbags in Asia. Leveraging Fan’s New York design experience and a digital‑first, direct‑to‑consumer model, the brand built a reputation for structured, timeless silhouettes...
By Inside Retail Asia
News•Feb 26, 2026
CTV Fueled Magnite’s Q4 Growth As Display Falters
Magnite reported Q4 revenue of $205 million, a 6% year‑over‑year increase, driven largely by its fast‑growing connected‑TV (CTV) segment. While the DV+ platform’s display revenue grew modestly 4% to $101.5 million, CTV revenue surged 32% to $93.6 million, representing 48% of the quarter’s...
By AdExchanger
News•Feb 26, 2026
Myer Celebrates TOPSHOP Arrival With Star-Studded Campaign Via Howatson+Co
Australian department store Myer announced the arrival of British fast‑fashion label TOPSHOP with a high‑profile “My Store Is” campaign. The campaign, produced by Howatson+Company, stars actress Olivia De Jonge, TikTok creator Guy Vadas and artist Bella McGoldrick, emphasizing personal style as identity....
By B&T (Australia)
News•Feb 26, 2026
Urban Ethos Appoints TRP For Brand Strategy, Creative & Media
Urban Ethos, the Australian design‑focused kitchenware brand, has engaged independent agency TRP to steer its brand strategy, creative development, and media planning. The partnership targets accelerated growth and heightened category recognition amid a crowded, competitive market. Urban Ethos emphasizes eco‑conscious...
By B&T (Australia)
News•Feb 26, 2026
‘Humour Is How We Connect With Customers’: Jetstar Boards MAFS Bandwagon
Jetstar tapped the popularity of Nine’s reality show Married At First Sight (MAFS) with a humor‑driven TikTok video that links the show’s drama to its flight offers. The clip uses AI‑generated dancing footage of a contestant in an orange star...
By B&T (Australia)
News•Feb 26, 2026
Heineken Unveils Global ‘Cheers To All Fans’ Campaign in Australia via Le Pub + VML Italy
Heineken has launched its global “Cheers To All Fans” campaign in Australia, created by Le Pub and VML Italy, to leverage fandom as a social catalyst across football, Formula 1 and music festivals. Commissioned research shows 75% of fans use their fandom...
By Campaign Brief Asia
News•Feb 26, 2026
Skincare Brand QV Launches First Global Campaign ‘Skincare For Life’ via Those That Do
Australian skincare staple QV has launched its first ever global campaign, “Skincare for Life,” created by the Sydney‑based agency Those That Do. The multi‑platform effort will run across Australia, New Zealand, the Middle East, Southeast Asia and China, featuring TV, out‑of‑home,...
By Campaign Brief Asia
News•Feb 26, 2026
Padua College Launches New Brand Positioning ‘Motivating Every Purpose’ via The Fuel Agency
Padua College has unveiled a new brand positioning, “Motivating Every Purpose,” developed by The Fuel Agency. The platform emphasizes the school’s Catholic ethos and a holistic approach that nurtures academic, spiritual, emotional, and social growth. A refreshed visual identity, brand...
By Campaign Brief
News•Feb 26, 2026
AMA with Krista Doyle on Reddit Best Practices
In a recent AMA, Reddit community strategist Krista Doyle shared actionable best‑practice guidelines for hosting successful Ask Me Anything sessions. She emphasized the importance of pre‑planning topics, crafting concise prompts, and leveraging Reddit’s moderation tools to maintain focus. Doyle also...
By Superpath
Podcast•Feb 26, 2026•37 min
Ecommerce: Your Ads Are Boring And Facebook Is Punishing You
In this episode of the Hammersley Brothers e‑commerce podcast, Mark and Ian dissect why many e‑commerce ads fail to scale, focusing on the concept that "your ads are boring." They explain that both Meta (Facebook) and Google act as "gorilla"...
By Ecommerce: The Hammersley Brothers Ecommerce Podcast
News•Feb 26, 2026
Gushwork Bets on AI Search for Customer Leads — and Early Results Are Emerging
Gushwork, an India‑founded startup, closed a $9 million seed round that values it at $33 million post‑money. The company’s AI‑driven platform creates search‑optimized content, builds backlinks, and tracks leads to help businesses appear in AI‑powered search results such as ChatGPT and Gemini....
By TechCrunch AI
News•Feb 26, 2026
#TheMarketer: What SA CMOs Would Advise Their Peers
South African CMOs shared hard‑won advice, urging peers to pursue bold, visionary moves that redefine brands rather than chase incremental tweaks. They stress protecting a brand’s emotional truth, granting marketers freedom to experiment, and blending creativity with data‑driven insight. Consistency,...
By MarkLives (South Africa)
News•Feb 25, 2026
Explora Journeys Turns the Ocean Into a Five-Star Hotel
Explora Journeys launched a global “hotel without an address” campaign, positioning its cruise ships as five‑star floating hotels. Developed by McCann Paris and directed by Jonas Lindstroem, the film showcases on‑board rituals reimagined as hotel experiences. The brand highlights its...
By Marketing-Interactive
News•Feb 25, 2026
TikTok Releases Its 2026 Discover List
TikTok unveiled its 2026 Discover List, highlighting 50 creators across five categories—Educators, Foodies, Icons, Innovators, and Originators. Selections were based on video volume, account growth, engagement, and social impact. The program adds extra training and direct TikTok support for the...
By Social Media Today
News•Feb 25, 2026
How to Roll Out a Successful Rebrand on Social Media
The article outlines a step‑by‑step framework for launching a social‑media rebrand, emphasizing internal alignment before any public post. It advises a comprehensive audit of existing profiles, followed by a structured content arc—teaser, reveal, and reinforcement—tailored to each platform. The guide...
By Later Blog
News•Feb 25, 2026
Involved Media Celebrates Five Years of Growth
Involved Media marked its five‑year anniversary under the current brand, celebrating a milestone of over $100 million in billings. The Melbourne gathering attracted more than 50 media partners and highlighted recent wins such as CareSuper, Fever‑Tree, R U OK? and Animals Australia. Managing...
By Mediaweek (Australia)
News•Feb 25, 2026
Greg Segal Joins TEG in Senior Sponsorship Role
Ticketek Entertainment Group (TEG) has appointed Greg Segal as Managing Director of Sponsorship & Premium Experiences. Segal arrives with over 30 years in brand partnerships, most recently leading a 50‑person team at Live Nation Entertainment ANZ. He will build TEG’s...
By Mediaweek (Australia)
Podcast•Feb 25, 2026•56 min
S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian
In this episode, hosts Jacob Cass and Matt Davies interview Martin Zarian, founder of the full‑stack agency Factory 39, about the challenges of branding in the B2B space. Martin explains that a brand is the sum of experiences and emotions...
By JUST Branding
News•Feb 25, 2026
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows via @Sejournal, @MattGSouthern
Adobe Express’s February 2026 survey of 807 U.S. consumers shows TikTok usage as a search tool rose to 49%, yet Gen Z’s preference for TikTok over Google fell from 8% in 2024 to just 4% today. Across all ages, 14% of...
By Search Engine Journal
News•Feb 25, 2026
6 Best Influencer Marketing Tools Built for Real Results in 2026
Influencer marketing has become a core growth channel in 2026, with budgets expanding and board‑level scrutiny demanding measurable ROI. The article outlines the three critical stages—discovery, campaign management, and performance measurement—and why integrated tools are essential to avoid manual inefficiencies....
By Later Blog
News•Feb 25, 2026
From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
Retail data is now the backbone of outcome‑based CTV audiences, allowing brands to target known, competitive or lapsed shoppers on premium video platforms. Kroger Precision Marketing reports that campaigns built on its grocery‑derived audiences generate a median 5% lift in...
By Multichannel Merchant
News•Feb 25, 2026
Forget the Full Season: Why Gen Z Is Ghosting Traditional Sports Sponsorships for ‘Vibe-Check’ Marketing
Gen Z’s relationship with sport is shifting from season‑long sponsorships to moment‑driven, digital‑first engagement. A Pureprofile study of 1,004 Australian 18‑29‑year‑olds shows 83% interact with sport, yet only 42% attend live events, preferring high‑impact tentpole moments. Merchandise consumption focuses on...
By Mediaweek (Australia)
Blog•Feb 25, 2026
Why Every Restaurant Needs a Google Review Response Strategy
The Brand To Table podcast explains why restaurants must actively respond to Google reviews. Host Henry Kaminski Jr. outlines how thoughtful replies signal care, improve online reputation, and boost local search visibility. He introduces the AAR Method—Appreciate, Address, Redirect—to turn...
By Modern Restaurant Management
News•Feb 25, 2026
Aptar Beauty Introduces Premium Dispensing Solutions to Address Brand Differentiation Needs
Aptar Beauty unveiled a suite of premium dispensing and decoration solutions aimed at mass‑market personal‑care brands seeking shelf differentiation. The offering includes in‑mold coloring, metal‑like masterbatches, laser engraving and other high‑impact finishes that can be applied to both plastic and...
By Cosmetics Business
Blog•Feb 25, 2026
How Cognitive Insight Fuels Smarter eCommerce Growth
The article argues that Shopify founders’ cognitive self‑awareness, not just AI tools, is the key growth lever in today’s data‑rich eCommerce environment. It outlines five cognitive traits—analytical reasoning, pattern recognition, rapid problem‑solving, logical decision‑making, and adaptability—that consistently separate high‑growth operators...
By eCommerce Fastlane
News•Feb 25, 2026
A More Intelligent Android on Samsung Galaxy S26
Google is embedding its Gemini AI into Samsung’s upcoming Galaxy S26 series, debuting new features that automate everyday tasks, enhance visual search, and protect against phone scams. A beta version lets users delegate rides, meals and grocery orders by long‑pressing...
By Google Analytics Blog
News•Feb 25, 2026
Let Gemini Handle Your Multi-Step Daily Tasks on Android.
Google is previewing Gemini’s new beta feature that lets Android users delegate multi-step daily tasks to the AI. The functionality, rolling out on Pixel 10, Pixel 10 Pro and Samsung Galaxy S26 devices, will initially support food, grocery and rideshare apps in the United...
By Google Analytics Blog
News•Feb 25, 2026
Why AI May Cause a Lot of Ad Tech Companies to Duck and Cover
At the 12th Kochava Summit, the company unveiled its AI‑driven Atlas Performance platform, aiming to merge measurement with media buying. CEO Charles Manning predicts AI agents will replace much of the ad‑tech middleware, triggering consolidation and a shift toward IO‑level...
By Kochava Blog
News•Feb 25, 2026
OpenAI COO Says Ads Will Be ‘an Iterative Process’
OpenAI has begun serving advertisements to users on its free and Go ChatGPT tiers, initially rolling them out to U.S. customers. COO Brad Lightcap described the rollout as an iterative process that must prioritize user privacy and trust. The company...
By TechCrunch AI
News•Feb 25, 2026
Great Clips Taps Into Quarterback Kirk Cousins’ Love for Value Haircuts in New Campaign
Great Clips leveraged NFL quarterback Kirk Cousins as a brand spokesperson in a January 2026 promotion tied to the College Football Playoffs, offering a $9.99 haircut coupon. The 24‑day campaign generated an 11.6% sales lift and a 7.4% rise in...
By Multichannel Merchant
News•Feb 25, 2026
What Each Generation Really Wants From B-to-B Events—And What the Data Says
New research reveals that B‑to‑B event attendees across four generations share a strong appetite for micro‑communities, authenticity, and local culture, while still demanding distinct experiences. AI‑powered networking is favored by 66% of respondents, and 84% say they want to bring...
By Chief Marketer
News•Feb 25, 2026
New Ways to Create and Refine Content in Flow
Google Flow has rolled out a major upgrade that folds its image‑generation experiments Whisk and ImageFX directly into the platform, while embedding the Nano Banana model for instant high‑fidelity image‑to‑video conversion. The redesign adds a flexible asset grid with Collections, drag‑and‑drop...
By Google Analytics Blog
News•Feb 25, 2026
The Baltimore Beat Experiments with Pay-What-You-Can Ads
Baltimore Beat, a nonprofit news outlet, is introducing pay‑what‑you‑can advertising options. The tiered pricing lets mom‑and‑pop shops pay $50, brick‑and‑mortar stores $150, and larger investors $300 per ad. The paper, which distributes 20,000 free print copies twice a month and...
By Nieman Lab
News•Feb 25, 2026
Brave Bison Appoints Ed Knights as Head of Growth
Brave Bison, the UK‑based influencer‑marketing and digital‑media platform, has named Ed Knights as its new Head of Growth. Knights joins from senior roles at Born Social and M&C Saatchi Performance, where he led performance‑driven campaigns for major brands. The appointment...
By Campaign UK
News•Feb 25, 2026
Steal-Worthy C-Suite Event Ideas From the Super Bowl LX Innovation Summit
During Super Bowl LX, the Bay Area Host Committee and the NFL launched the inaugural Innovation Summit at SFMOMA, drawing over 500 C‑suite executives and VIPs. The eight‑hour, white‑glove event featured YouTube as presenting partner alongside speakers from FanDuel and...
By Chief Marketer
News•Feb 25, 2026
Olympic Snowboarder Maddie Mastro Generated The Biggest Engagement Surge On Team USA’s Instagram – All On Organic Content
U.S. halfpipe snowboarder Maddie Mastro, reigning World Cup champion, generated the largest organic engagement surge among Team USA accounts during the lead‑up to the Milan‑Cortina 2026 Winter Olympics. In the 30 days surrounding the Games her Instagram engagement rose nearly...
By Net Influencer
News•Feb 25, 2026
Fresh Thyme Let Its Store Brand Go ‘Stale.’ Now It’s Working to Revive It.
Fresh Thyme Market announced a 2026 overhaul of its private‑label line, adding roughly 200 new items and modernizing packaging to align with its refreshed logo. The retailer aims to lift private‑label penetration by 6% by year‑end, emphasizing protein, fiber, organic...
By Grocery Dive