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Philippine Fast-Moving Consumer Goods Spending Growth Seen Slowing in 2026—Study

The Worldpanel by Numerator report projects Philippine FMCG spending to grow only 3‑4% in 2026, a sharp deceleration from last year’s 5.2% rise. The slowdown reflects weaker GDP growth, now seen at 5.3% versus an earlier 6% estimate, and higher product prices despite moderated inflation. Lower‑middle‑class households, which account for 78% of FMCG purchases, are shifting toward hard‑discount retailers and e‑commerce, which are forecast to grow 77% and 15% respectively. Companies are urged to tap high‑value segments such as seniors, overseas‑Filipino‑worker families and pet owners to sustain growth.