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Nielsen Modernizes, Launching “mSurvey” For Digital Data Collection

Nielsen has introduced mSurvey, a digital diary system that modernizes how the company gathers listening habits from U.S. radio audiences. The platform replaces the legacy paper diaries and expands measurement to include podcasts, satellite radio, and digital music streams. By requiring an access code and email, mSurvey aims to attract younger, more diverse demographics while delivering faster, more granular data. Industry observers note the long development timeline but commend Nielsen’s careful rollout across hundreds of metros.